Association Day – How To Grow Again

Click Here to download the 2011 DMAW Association Marketing Day Attendee List

Wednesday, October 19, 2011
8:00 am – 4:30 pm
Kellogg Conference Hotel at Gallaudet University | 800 Florida Avenue, NE | Washington, DC 20002-3695

You must attend DMAW’s 9^th Annual Association Day if you are grappling with any of these questions:

How can I grow our organization in a declining marketplace?
Is it time to redefine membership to expand our audience?
Which numbers are really important? Membership count? Participation? Revenue? Engagement?
How can social media effectively grow membership?
What’s working in direct response and how can response rates be improved?
Should I have a seat at the table when our association begins the search for a new AMS or CRM?

Benefit from a day of education and networking with leading speakers, top association executives and suppliers. You will leave with many bright ideas to GROW your association membership.

Download Complete Progam Here.

Register Now!

Association Day Schedule
Click on Session Titles for more Information

8:00 AM – 9:00 AM         Registration, Continental Breakfast, Table Top Exhibits
9:00 AM – 9:15 AM         Welcome
9:15 AM – 10:15 AM        Opening Keynote: Mobile and Social Strategy: It’s More Than Apps and Friend Requests
                                                             Andy Steggles, Chief Operating Officer and Social Strategist
                                                             Higher Logic
                                                             Sponsored by: Marketing General, Inc.
10:15 AM – 10:45 AM     Refreshment Break

10:45 AM – 12:00 PM Concurrent Sessions:
Growth in Membership:
Erik Schonher, Vice President of Marketing, Marketing General, Incorporated – Moderator
Barry Pilson, Director of Marketing & Membership, Teachers of English to Speakers of Other Languages
Andrew Goldschmidt, CAE, Director of Membership & Marketing, National Association of Counties
Sarah Karle, Membership Manager, US Green Building Council

How to Grow From our Success and Failures:
Vinay Kumar, President, Vinay Kumar Associates – Moderator
Christy Jones, CAE, Director of Membership, American Association of University Women
Lauren Glickman, Social Media and Online Advocacy, American Wind Energy Association
Yianni Konstantopoulos, Business Development Director, Blue State Digital

12:00 PM – 1:30 PM The “A Ha” Lunch – Discover a new idea or two from peers during lunch.
Joel Poznansky, Publisher, Association TRENDS – Moderator
Each table will have a topic with a conversation facilitator. Collect the one “A Ha” idea from each table and Association TRENDS will tie them together.

1:30 PM – 2:45 PM Concurrent Sessions:
Growth in Member Engagement:
Adele Cehrs, President, EPIC PR Group – Moderator
Miriam Miller Wolk, CAE, Senior Director of Membership, United Fresh Produce Association
Miranda Barrett, Vice President of Membership Development, Entrepreneurs’ Organziation
Michael Hatch, President, HATCH Marketing LLC

How to Grow: Ideas and ROI for the Social and Mobile Association:
Maggie McGary, Online Community & Social Media Manager, American Speech-Language-Hearing Association (ASHA), Moderator
Jeanne Sheehy, Vice President & Chief Marketing Officer, Bostrom
Kelly Flowers, President, GrowthVine.com
Patrick Dorsey, VP Marketing, Avectra

2:45 PM – 3:15 PM Refreshment Break

3:15 PM – 4:30 PM Concurrent Sessions:
Special Note: Attend of these last two sessions and be entered to win one of two fabulous professional gift baskets valued at $1,800 each! You must be present to win.
Each basket contains:

One (1) year subscription to Association TRENDS Informed Executive (value: $719)
Four (4) 2012 DMAW lunches (value: $160)
One (1) one-year DMAW membership (value: $199)
Maximum Engagement by David Gammel and Race for Relevance: 5 Radical Changes for Associations by Harrison Coover and Mary Beyers, donated by Avectra (value: $58.90)
Marketing General’s Inc.’s 2011 Membership Benchmarking Survey (value: $99)
Radio with earbuds, donated by National Association of Counties (NACo) (value: $10)
One (1) $500 Vaya Mobile gift certificate towards the cost of any Vaya Mobile product/service
And much more!

Growth of Event Attendance:
Jane Dahlroth, CEM, CMP, Meetings, Conventions & Exhibits Manager, American College of Medical Genetics – Moderator
Jane Berzan, President, JMB Solutions, Inc.
Alexis de la Rosa, Account Manager, Fixation Marketing
Robert Pignato, Vice President of Marketing, Membership and Industry Affairs, American Wholesale Marketers Association

Growth Means Changes in Infrastructure:
Elizabeth Sherrill, Senior Consultant, Cooper Consulting - Moderator
Loretta DeLuca, CEO, DelCor Technology Solutions
George Breeden, Senior Director of Product Marketing, TMA Resources
Thad Lurie, Chief Information Officer, American Wind Energy Association (AWEA)
Patrick Haller, Senior Director, Marketing, Aircraft Owners and Pilots Association (AOPA)

Getting to Association Day
Gallaudet University is located at 800 Florida Avenue, NE, Washington, D.C. 20002-3695
Driving there… Click here to Use Google Maps to get driving directions to campus. Parking is FREE to attendees.

Metro Shuttle Service
Gallaudet provides free shuttle bus service for visitors to the campus. The shuttle picks up and drops off passengers at the New York Ave-Florida Ave-Gallaudet University and the Union Station Metro stops (both on the Red line). There are more than enough round trips per day to accommodate your needs between the metro stops and the campus.

AMTRAK
If arriving by train into Union Station, use the shuttle from the Union Station Metro stop.

Thank You to Our Sponsors and Exhibitors!