Tuesday, June 19 Webinar
12 noon – 1 pm
Members – free; Not-Yet-Members – $25
21 hot tips for launching, improving and taking your donor acquisition program to the next level!
Presenter: Lynn Mehaffy, CFRE, Vice President, Lautman Maska Neill and Company
If you’re responsible for bringing in new donors and increasing your new donor revenue then this session is for you! Come hear the nitty-gritty details on how to get started, and if you’ve already been in the mail, how to make your new donor acquisition campaign more effective and better than ever. Learn about proven direct mail techniques from professional fundraisers who have been there and done it all. Whether you are new to direct mail or are a seasoned veteran, you will get simple, practical tips you can put to use today to raise more money from your acquisition program. We’ll cover the basics and much, much more.
Lynn has been with Lautman Masks Neill & Company for 14 years, she has managed the direct mail campaigns for Ronald McDonald House of New York, ACCION International, Coalition for the Homeless, and Recording for the Blind & Dyslexic. She also manages the firms Meals on Wheels National Co-op, a consortium of more than 25 regional meal providers across the United States.
Lynn is an active member of AFP and the Direct Marketing Fundraisers Association, and also teaches a direct mail 101 class through the Institute on Policy Studies. She is a former board member of the Community Council for the Homeless in Washington DC where she was co-chair of the Development Committee.