Thursday, October 20 Luncheon

SEIU Conference Center
1800 Massachusetts Ave., NW, Washington, DC
12 noon – 2 pm
Limited to 45 people
$45 – members; $60 – Not-Yet-Members
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QR Codes: Unlocking the Power of Print
Presenter: John Lill, Consultant, Multichannel Marketing, Quad/Graphics

You’ve been hearing about them. Now you’re starting to see them wherever you look. Many marketers and publishers are using Quick Response (QR) codes to engage their target consumers and readers. By scanning a QR code with the camera of a smartphone, consumers take the first step to interact with your brand – wherever they may be. But are they effective?

John Lill, a multichannel marketing consultant with Quad/Graphics, is a veteran direct marketer who has been involved with many direct response technologies that have improved the power of print. Join John as he presents an overview of QR Codes: what are they, how they work, and what is possible. He will provide some mobile marketing trends, adoption rates and best practices and will review some examples of brands that are using QR codes in both fundamental as well as unique ways.

You will learn how…

 Quick Response (QR) codes allow for lots of new ways to embed content, drive calls to action, and unlock the power of the printed page
 QR codes can be tracked
 QR Codes can be created for better readability
 QR codes can fit every publisher or marketer’s need – from simple static codes that can be generated in moments for little to no cost, to sophisticated 1-to-1 codes that unlock the power of data and personalization.
 QR code campaigns can be employed for strategic analysis and maximum results.

Speaker Bio:

John Lill is a Consultant in Quad/Graphics Multichannel Marketing group. This group of direct marketing consultants is charged with helping our customers conceive and execute multichannel solutions that start with print and encompass all the latest channels that turn our customer’s data into relevant communications. These customized solutions employ the use of Quad/Graphics vast resource of technologies that add creativity to publications, direct mail and catalogs through personalization, unique packaging and efficient distribution.

John’s career at Quad\Graphics started in 1979 with an entry level position in the Finishing Department. A short while later John was put in charge of the Ink Jet Department. Under his guidance this area grew to what is today a department employing over five hundred people and offering full variable data printing including laser, ink jet on press and now four color variable ink jet.

In 1998 John’s area of responsibility expanded as he became the founder of what was then known as the Quad DM Consulting group. John has worked hand-in-hand with hundreds of clients in creating and implementing marketing tests that proved to increase response while having a positive ROI.

Upcoming Luncheons:
November 17, 2011