Capital Conference Center
3601 Wilson Blvd |Arlington, VA 22201
Local Metro Station – Virginia Square Metro

Wednesday, June 27 | 5:30 – 8:30 PM
5:00 PM – Registration opens
6:00 – 7:15 PM – Keynote Address
7:15 – 8:30 PM – Networking Reception

Thursday, June 28 | 8:00 AM – 4:30 PM
7:30 AM – Registration opens & Breakfast

Today the conventional wisdom is saying, “If you aren’t generating ROI from your Social Media – then you’re wasting your time!”

Don’t waste your time – Join us for the Social Media Summit and gain the knowledge you need to leverage your position, and build a successful framework to support your organization’s or firm’s growth.

8:30 – 9:15 AM

Marketing in the Round

Drive more value from all your marketing and communications channels – together! Demolish your silos and sync all your messaging, strategies and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct

Presenter: Geoff Livingston – author of the new “Marketing in the Round” as well as the pioneering social media primer “Now Is Gone” in 2007 and its successor “Welcome to the Fifth Estate” in 2011.

9:15 – 10:00 AM

Physical and Digital Meet: Enhancing the Power and Social Connectivity of Printed Communication

The technology landscape that connects Print and Mobile together can be confusing. Matt will provide an overview and technology showcase – as well as presenting real and practical examples for how you can use technologies like Quick Response, Image Recognition, Augmented Reality, and Near Field Communications today and how to integrate them to add a social dimension to your existing and emerging marketing and communication vehicles. In addition, he’ll preview where these technologies are headed and how the right integrated approach can help you future-proof your business for the ever accelerating pace of technology change.            

Presenter: Matt Kammerait, Product Manager, Interactive Print Solutions at Quad/Graphics

10:00 – 10:45 AM

Get Out of the Customer’s Way: How to Focus on Mobile First

The explosive growth in smartphone sales and mobile data traffic ought to be a clear indication: we should stop putting the mobile experience at the back of the bus. Until very recently, mobile websites have been an afterthought in most organizations, due in part to some complex answers to simple questions. What capabilities can a mobile website really have? What is the difference between a usable feature and a novelty? What other organizations are already thinking this way? When do you honestly need an app? Learn the answers to these questions and more in this informative web strategy presentation.

Presenter: Michael Guill, Creative Director, 107 Designs

10:45 – 11:15 AM

Refreshment Break

11:15 – 11:45 AM

Mobile Marketing:  From the Eye of the User

Become social with your Mobile. Once you start you will wonder why you didn’t start this earlier.  Integrate mobile marketing into your present strategy without missing a beat.  “User experience” is an industry term that refers to the quality of the experience the user has while visiting your mobile site.  So how is quality defined?  Jon-Mikel Bailey will take you on a user experience that will help you better define the quality expected from the user.

Presenter: Jon-Mikel Bailey, President, Wood Street

11:45 – 1:00 PM

Lunch

1:00 – 1:45 PM

The CEO and Social Media

Have you ever wondered how the CEOs figured out social?  What do CEOs face now when adding the social element to their already full plate? This panel of CEOs will share case studies about their successes and failures within their own companies and with clients.

Presenters: Walter Lukens,CEO, The Lukens Company | Daria Steigman, CEO, Steigman Communications  | Robb Lee, Chief Marketing & Communications Officer, ASAE

1:45 – 2:30 PM

Dashing Dashboard

From widgets, to filters, to fun layouts…dashboards are a great tool to help you analyze information and share results, assemble and format content and access matrixes of your client’s campaigns.   Hear case studies from three companies on their effective use of dashboards

Presenters: Casey Golden, CEO, Small Act, Dennis Chyba, CEO, Adcieo

2:30 – 3:00 PM

It’s Time for Tools

From Facebook to Pinterest, from Twitter to Instragram…what are the cool fun tools that are popping up on the social (media) scene? Kimba Green, an acknowledged tool junkie, will demonstrate some of the latest social tools and their effectiveness or efficiencies as they relate to managing the messaging for your clients.

Presenter: Kimba Green, Chief Engagement Officer, White Lion Social

3:00 – 3:20 PM

Refreshment Break

3:20 – 4:15 PM

How to Use Content as a Customer Magnet

Are you producing content, but suffering high bounce rates? Having trouble with visibility? Is promoting your business eating up more time than the business itself? Use content to feed the search engines and attract the ideal humans (customers / clients) while you build an unforgettable presence as an first trusted source in your field. It won’t take as much time as you think.

Learn how helpful, not “hypeful” content that offers solutions and value without strings can be the most compelling and engaging way to attract the ideal customers. Join Liz Strauss as she shows how a blog post became a business, how a Twitter strategy can build an identity, and how curating content via social media tools can form and fuel the relationships that keep a business growing and bring fans closer into a brand — often as participants in building content, sharing it, and inviting their friends to do the same.

Presenter: Liz Strauss, International Business Strategist and Founder of SOBcon

4:15 – 4:30 PM

Wrap up

Keynote Presenter

Liz Strauss
International Business Strategist
and Founder of SOBcon
@lizstrauss

Creating and Leveraging Opportunity in Business

Emcee and Summit Moderator

Simon Salt, Founder and CEO, IncSlingers
and author of Social Location Marketing

Simon will tie all the pieces of the puzzle together throughout the day!