Topic: Website/URL Remarketing – Optimizing Email Results by Targeting your Donor/Customer’s Interests & Behavior
Tuesday, August 2, 2011
12 Noon – 1 PM
12 Noon – 1 PM
Because email is such a cost effective online marketing tool, most marketers do not spend enough time optimizing the process. While targeting and segmenting is important and does improve results, the key to success is still whether the marketer can get the donor or consumer’s attention (i.e, get the donor/consumer to open the email, transact from the email, etc.). There are many times in the life cycle of a donor or customer that you already have their attention (i.e., a visit to the website, etc.). By capitalizing on those opportunities, a marketer can increase response rates and revenues by as much as 10 times or more.
Presented by: Marty Donner, Chief Revenue Officer
eWayDirect
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Martin Donner, Chief Revenue Officer, eWay Direct
Marty Donner, CRO, is a veteran operating and marketing executive with experience in technology, transaction processing and direct marketing in start-ups and Fortune 500 companies. Marty started his career as a sales rep for IBM; from there he went to ADP, where he held a variety of senior marketing positions.
He was a senior vice president for Vertrue where he was part of the management team that took the company public in 1996. Following that event he became COO of Marketing Technology Solutions.
Prior to joining eWayDirect, Marty was vice president of the Customer Acquisitions Solutions business unit (AKA PostMaster Direct) for Return Path. He holds a MBA in Finance from NYU Stern School of Business.
