Converting Prospects into Members, Donors and Life-long Customers
Speaker: Ed Gillespie, Executive Director, BizMark
Thursday, September 20
SEIU Conference Center
1800 Massachusetts Ave., NW, Washington, DC
12 noon – 2 pm
Limited to 60 people
$45 – members; $60 – Not-Yet-Members
Not every prospect will be ready to join, buy or donate on the day your sales rep calls—or when your direct mail piece hits their desk. While organizations will plan, test and model their lead-generation programs, follow-up efforts are often inconsistent, outdated, or poorly tracked and managed. Today, leading firms are treating lead nurture with the same attention to detail as acquisition programs, and finding that an effective lead nurture program can significantly improve performance and marketing ROI.
Session attendees will walk away with practical idea on how to convert more leads into members… donors… and life-long customers.
- Role of lead nurture
- Establishing a lead-nurture process
- Prioritizing and scoring leads
- Standardizing and automating follow-up efforts
- Tips, best practices and ways to take the next step
From powerful ideas that have launched $100 million dollar businesses… insightful approaches to segmentation that have transformed business models… to compelling creative that motivates response… Ed Gillespie leads a team at BizMark that consistently delivers results.
With a 20-year proven track record on both the client and agency side, Ed recognizes what it takes to drive the numbers, motivate action, increase revenue and boost profits. A true believer in “guerilla marketing” – Ed is known for out-of-the-box solutions that are both cost-effective and highly results oriented.
Ed is considered a foremost expert on b2b marketing and has co-authored ground-breaking research with Yankelovich that uncovered the attitudes and behaviors that drive small business success. He has pioneered new approaches to direct marketing that have opened new channels, new markets and new revenue streams. He has launched dozens of new products in the technology, publishing and financial services arenas.