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Special event
Oct 20
8 AM - 4:15 PM

$220 Members
$250 Non-members

District Architecture Center
421 7th Street NW
Washington, DC 20004
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2015 Digital Day Forum

Activate Your Core

#DigitalDay2015

Please Note:

Special Non-profit Registration Rates Available!
DMAW Member Non-profits: $95
DMAW Non-member Non-profits: $125 

Join us for Digital Day at the District Architecture Center in downtown Washington DC on Tuesday, October 20 for a day of digital marketing success stories, networking, and tips to help you engage your core constituents!

Activate Your Core by:

  • Better leveraging your existing resources;
  • Increasing user engagement; and
  • Talkin’ tech

At Digital Day Forum 2015 learn how to maximize your resources – be it your staff, volunteers or business processes – and increase engagement across your enterprise by breaking down and making all the “tech talk” transparent and understandable for your marketing team to ensure they are leveraging every opportunity to meet goals.

Register and save by signing-up before the early bird rate ends! (New this year — check out our discounted rates for non-profits.)

Agenda

8:00-9:00 a.m. Registration & Breakfast

9:00-9:15 a.m. Welcome
Brenna Holmes (Co-Chair, DMAW Digital Day Forum) — Vice President of Digital, Interactive Department, Chapman Cubine Adams + Hussey
Jared Scott Schwartz (Co-Chair, DMAW Digital Day Forum) — Vice President, Strategy & Innovation, Beaconfire RedEngine

9:15-10:00 a.m. Keynote Address

  • Amy S. Levner, Vice President, Communications and Marketing, KaBOOM!

10:00-11:00 a.m. Breakouts

  • Digital Fundraising: Taming the Unpredictable BeastCathy Grams, Deputy Vice President of Strategic Services, The Wilderness Society and Jessica Harrington, President, The Harrington Agency
  • Hacking Your CRMColleen Hutchings, Digital Sr. Account Executive and Phil Kaskela, Front-end Developer, Chapman Cubine Adams + Hussey

Small Group Discussions

  • Talkin’ Tech. A Frank Discussion of the Best/Worst Aspects of the CRM, CMS and Other Platforms We Use Every DayRoshani Kothari, Director of Strategy & Engagement, Ginkgo Street Labs
  • Fundraising Year Round: Strategies for Encouraging Donations Outside of the Thanksgiving to New Years Eve Time Frame — Kerry Lenahan, Vice President of Constituent Engagement, American Diabetes Association
  • How Can Infographics Be Good Drivers for Advocacy or Fundraising?Marissa Goldsmith, Founder and Chief Everything, Goldsmith Interactive, LLC
  • Beyond Petitions, Pledges and Donations: What Are Other Successful Ways You’ve Activated Your Supporters?Chris Stergalas, Senior Online Organizer, Working America

11:00-11:30 a.m. Morning Coffee Break

11:30 a.m.-12:30 p.m. Breakouts

  • The Power of Blogs: The New Direct Marketing — with Daniel Russell, Founder, Attentiv and Claire Baumann, Senior Editor of Digital Media, United Nations Foundation
  • Fundraising Heimlich: How to Remove User Choke Points!Jarred Schremmer, Director of Digital Strategy, RobbinsKersten Direct and Michael J. McCarn, Director of IT & Web Services, American Institute for Cancer Research

Small Group Discussions

  • Reaching Bilingual/Spanish Speaking Audiences — Beatriz Lopez, Communications Director, iAmerica
  • Engaging with Teens and Millennials OnlineCas Marburger, Social Media Manager, Truth Initiative
  • Google Analytics & Google Tag Manager Best PracticesSara Hoffman, Web Traffic Analyst, World Wildlife Fund
  • Driving Clicks, Driving Conversions: How to Create Effective Digital Ads & EmailsAmanda Luther, Lead Client Manager, Change.org

12:30-1:30 p.m. Lunch

1:45-2:45 p.m. Breakouts

  • Digital Stewardship and Cultivation: Moving Donors Up the Ladder OnlineSally Heaven, Senior Client Success Lead, Blackbaud; Mark Rovner, Principal, Founder & CEO, Sea Change Strategies; and Adva Priso, Online Marketing Manager, World Wildlife Fund
  • Ten Tips for Better Testing — Rosa Del Angel, Vice President of Strategy and Client Services, Beaconfire RedEngine and Jen Boland, Data Analyst & Production Lead, Beaconfire RedEngine

Small Group Discussions

  • Talkin’ Tech. A Frank Discussion of the Best/Worst Aspects of the CRM, CMS and Other Platforms We Use Every DayRoshani Kothari, Director of Strategy & Engagement, Ginkgo Street Labs
  • Fundraising Year Round: Strategies for Encouraging Donations Outside of the Thanksgiving to New Years Eve Time Frame — Kerry Lenahan, Vice President of Constituent Engagement, American Diabetes Association
  • How Can Infographics Be Good Drivers for Advocacy or Fundraising?Marissa Goldsmith, Founder and Chief Everything, Goldsmith Interactive, LLC
  • Beyond Petitions, Pledges and Donations: What Are Other Successful Ways You’ve Activated Your Supporters?Chris Stergalas, Senior Online Organizer, Working America

2:45-3:15 p.m. Afternoon Coffee Break

3:15-4:15 p.m. Breakouts

  • Acquiring and Engaging Supporters Online: How Small Orgs Can Go Big — Kara Fujita, Director of Nonprofit Services, Care2, Inc.; James Lawrence, Senior Vice President, Lawrence Direct Marketing, Inc.
  • Multi-Channel Case Study: HRC Helps Make History at the Supreme CourtLesley Hostetter, Vice President, Lautman Maska Neill & Company; Ann Crowley, Vice President, Membership and Online Strategy; and James Servino, Associate Director of Online Mobilization & Social Media, Human Rights Campaign

Small Group Discussions

  • Reaching Bilingual/Spanish Speaking Audiences — Beatriz Lopez, Communications Director, iAmerica
  • Engaging with Teens and Millennials OnlineCas Marburger, Social Media Manager, Truth Initiative
  • Google Analytics & Google Tag Manager Best PracticesSara Hoffman, Web Traffic Analyst, World Wildlife Fund
  • Driving Clicks, Driving Conversions: How to Create Effective Digital Ads & EmailsAmanda Luther, Lead Client Manager, Change.org

(Agenda subject to change)

 

Regular Registration Rates
$220 — DMAW Member
$250 — DMAW Non-member
$95 — DMAW Member Non-profit
$125 — DMAW Non-member Non-profit

 

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Speakers

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Keynote Address: Amy S. Levner, Vice President, Communications and Marketing, KaBOOM!

Amy S. Levner is the Vice President of Communications and Marketing for KaBOOM!, the national non-profit driven to give children the childhood they deserve filled with balanced and active play, so they can thrive. She leads the communications, marketing, digital strategy and research efforts for KaBOOM! Previously Amy led the Livable Communities agenda for AARP where she was responsible for AARP’s work on issues related to creating livable communities for people 50+ and their families. Amy serves as a spokesperson and thought leader, and has a background in social change marketing, program management and strategy development. She’s lead successful healthcare, aging-in-place, and community design programs and campaigns throughout her career at agencies and non-profits alike. Amy most delights in playing with her 3 year-old daughter, most often at their local playground.

SESSIONS

Keynote Presentation Title:
Digital and the State of Play

Remember how much you played outside as a kid? For today’s children, play is disappearing at a pivotal time when kids need more access to all kinds of play for 21st century success. Amy will share how the digital world plays a critical role in supporting a social change, like advancing the cause of play for all kids.

 

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Jen Boland, Data Analyst & Production Lead, Beaconfire RedEngine

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Ann Crowley, Vice President, Membership and Online Strategy, Human Rights Campaign

Under Ann’s leadership, HRC has grown from 60,000 to nearly 2 million+ members and supporters since 1995. Its online fundraising and advocacy campaign, started by Ann, has been at the cutting edge of the platform’s evolution since its earliest days. In addition to the online & direct marketing efforts, Ann leads other membership driven programs such as door-to-door canvassing, low-dollar community events and LGBT Pride programs in scores of cities across the country.

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Rosa Del Angel, Vice President of Strategy and Client Services, Beaconfire RedEngine

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Kara Fujita, Director of Nonprofit Services, Care2, Inc.

As a Director of Nonprofit Services at Care2, Kara has been on the Care2 team for over four years helping nonprofits and socially responsible brands reach the 32 million member Care2 audience and grow their communities. Before Care2, she worked with Amnesty International in Chile focusing on human rights campaigns. Kara has a BA in International Studies from UNC, and lives in Washington, DC. She enjoys swimming, book club, and spending time with her fiancé and her puppy, a beagle-shepherd mix named Perry

 

Marissa Goldsmith, Founder and Chief Everything, Goldsmith Interactive, LLC

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Cathy Grams, Deputy Vice President of Strategic Services, The Wilderness Society

A fundraising professional with 20 years of experience growing membership as well as major gift programs, Cathy joined The Wilderness Society in September 2012 and serves Deputy Vice President, Strategic Services. In this role, she oversees a team which provides budgetary and other operational support for the Philanthropy Department as well as drives strategies for the organization’s Membership and Advocate giving programs. Cathy is a graduate of Marymount University and resides in Annapolis, MD.

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Jessica Harrington, President, The Harrington Agency

A fundraising professional with more than 20 years of experience building and growing integrated, direct response fundraising programs for local, regional and national organizations, Jessica founded The Harrington agency in 2015 to combine meticulous data analysis with more personalized, creative and engaging communications in order to optimize stagnant fundraising programs. Jessica and her team help organizations lead each donor to his or her ultimate potential by instilling in him or her a sense of ownership in the organization's mission. Jessica is a graduate of the University of Pennsylvania and lives with her unruly family in Swarthmore, PA.

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Sally Heaven, Senior Client Success Lead, Blackbaud

Sally Heaven is a senior client success lead at Blackbaud specializing in sustained giving, online fundraising, email marketing, and advocacy. In addition to presenting on sustained giving at last year’s bbcon, she has hosted numerous webinars and user group sessions on the subject. Prior to Blackbaud, she worked at Convio and GetActive®. She also spent seven years as the deputy field director of the Human Rights Campaign, the largest civil rights organization working to achieve equality for lesbian, gay, bisexual, and transgender Americans.

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Sara Hoffman, Web Traffic Analyst, World Wildlife Fund

Sara Hoffman is the web traffic analyst for the World Wildlife Fund, managing website tracking via Google Analytics and Google Tag Manager. Sara has over 10 years of experience in the non-profit tech arena, including environmental, higher education and arts organizations. Formerly a web developer at Blackbaud/Convio, Sara has a wealth of knowledge on the Luminate Online platform from working with clients such Avon Foundation for Women, Humane Society of the United States and American Lung Association. Sara is passionate about documentation, robots, bacon and penguins and currently lives in NE Washington DC with her wife, daughter and 3 cats.

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Lesley Hostetter, Vice President, Lautman Maska Neill & Company

As Vice President, Lesley concentrates on providing clients with the strategic, cross-channel solutions they need to connect with donors and raise critical funds. She is proud to work directly with the Human Rights Campaign, Physicians Committee for Responsible Medicine, Save the Chimps and The Actors Fund. Before joining Lautman Maska Neill & Company, Lesley worked for Landmine Survivors Network (LSN) as the Manager of Donor Relations, where she oversaw the direct mail and major donor programs. Her extensive experience in raising money through mail, telephone and online campaigns, and managing complex programs for both small and large organizations makes Lesley a valuable asset to any fundraising cause. Lesley graduated from Saint Michael’s College in Burlington, VT with a degree in Business Administration and International Marketing.

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Colleen Hutchings, Digital Sr. Account Executive, Chapman Cubine Adams + Hussey

Colleen manages the online fundraising programs for clients including AAUW, FONZ and Alley Cat Allies. Prior to joining CCAH she worked on the email programs for NARAL Pro-Choice America, the Democratic Senatorial Campaign Committee, EMILY’s List and EWG. During her tenure, EWG’s online fundraising grew 700 percent and saw the email program play a critical role in major market change victories. Colleen also has a strong public speaking record including conducting trainings at Netroots Nation, NTC and the Fuse Conference (formerly Salsa Community Conference). When not managing engaging, money-raising online campaigns, Colleen can be found performing modern dance with the DC-based company DancEthos.

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Phil Kaskela, Front-end Developer, Chapman Cubine Adams + Hussey

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Roshani Kothari, Director of Strategy & Engagement, Ginkgo Street Labs

Roshani Kothari works as the Director of Strategy and Engagement at Ginkgo Street Labs, a DC-based technology company that helps nonprofits leverage open source and mobile technologies. They specialize in helping organizations implement projects utilizing CiviCRM, an open source CRM platform that enables organizations to manage their memberships, email lists, events, donations, and more all in one place, so they can get a 360 degree view of how people are engaging with them. Email: roshani@ginkgostreet.com. Twitter: @GinkgoStreet, @Roshani

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James Lawrence, Senior Vice President, Lawrence Direct Marketing, Inc

Jim Lawrence is vice president at Lawrence Direct Marketing, Inc. (LDMI), a full-service direct response agency founded in 1987. Located in Warrenton, Virginia, LDMI offers its select group of non-profit, B-to-B and B-to-C clients deeply-experienced strategic input, breakthrough creative, and hands-on personal attention.

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Kerry Lenahan, Vice President of Constituent Engagement, American Diabetes Association

Kerry Lenahan is Vice President, Constituent Engagement at the American Diabetes Association where she is leading programs and communications that allow donors, volunteers and all constituents to more fully participate in the organization's mission. A veteran direct response marketer and fundraiser, Kerry has leveraged her experience working in digital and tech companies to help non-profits drive their mission and grow their impact. Prior to joining ADA, Kerry was an Account Director for Beaconfire RedEngine where she counted Feeding America, Alzheimer's Association and the National Audubon Society among her clients. Before joining the nonprofit world, Kerry held marketing leadership positions at AOL, Revolution Health and Healthy Directions. She has an M.S. in Integrated Marketing Communications from Northwestern University.

 

Beatriz Lopez, Communications Director, iAmerica

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Amanda Luther, Lead Client Manager, Change.org

The Change.org mission is to empower anyone to create the kind of change they want to see. That includes individuals – and it includes organizations scaled to enable widespread, systemic change. In her role, Amanda collaborates with nonprofits and social impact businesses to elevate their causes and help them recruit passionate supporters from the Change.org audience of more than 120M global users. With a background in Digital Strategic Consulting for nonprofits, she oversees a team that advises clients on campaign optimization, donor conversion strategy and long-term retention.

 

Cas Marburger, Social Media Manager, Truth Initiative

Cas is a displaced Midwesterner working on social media and content for truth. She has developed and executed content strategies for all truth’s social platforms and built out the truth voice. She is @truthorange on Twitter and the person behind truth’s Facebook and Instagram accounts on a daily basis and responds to texts that come to truth, which allows her to interact with tens of thousands of people regularly. Cas is constantly motivated by her biggest supporter and most vocal fan: Her grandmother who has COPD. Ham sandwiches creep her out.

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Michael J. McCarn, Director of IT & Web Services, American Institute for Cancer Research

Helping people use technology to solve problems for way too long...

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Adva Priso, Online Marketing Manager, World Wildlife Fund

Adva Priso is an online marketer at World Wildlife Fund, leading digital fundraising and engagement for high value donors. She has over 15 years of experience in using technology and innovative marketing to help organizations maximize revenue and outreach. Prior to WWF, she oversaw marketing and communications at several non-profits in the culture and education sectors. Before shifting to non-profit work, Adva managed grassroots, online and SMS marketing campaigns for companies such as Target, Verizon Wireless and Macy’s at a Minneapolis marketing firm. Adva graduated from the University of Minnesota with a degree in Broadcast Journalism. She lives in Chevy Chase, MD with her husband and two daughters, and plays saxophone and keys with DC-area bands.

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Mark Rovner, Principal, Founder & CEO, Sea Change Strategies

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Daniel Russell, Founder, Attentiv

Daniel Russell is an author, speaker, and the founder of the DC-based software company Attentiv. Besides leading Attentiv to breakneck growth with innovative guerrilla marketing techniques, Daniel has also consulted large companies like Whirlpool and Zynga on their market research efforts and helped international governments setup their digital platforms. His work has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc. Daniel graduated from Brigham Young University with a degree in Economics and History and received his J.D. from George Mason School of Law.

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Jarred Schremmer, Director of Digital Strategy, RobbinsKersten Direct

Jarred is dedicated to providing quality strategy, support and superior results for nonprofit clients seeking to advance their mission through the digital space and integrated direct response fundraising. His experience and expertise in fundraising has been developed as a result of working both for and with a variety of nonprofits in a multitude of channels. For more than nine years, he has focused on digital media, helping nonprofit organizations expand their communication, acquisition, response and engagement. Jarred develops strategic campaigns and results-oriented programs with an emphasis on optimization and conversion.

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James Servino, Associate Director of Online Mobilization & Social Media, Human Rights Campaign

James Servino is the Associate Director of Online Mobilization & Social Media at the Human Rights Campaign. HRC is the nation's largest civil rights organization working for lesbian, gay, bisexual and transgender equality. James and his team mobilize HRC's more than 1.5 million supporters through email, social media and text messaging. James moved to DC from California and is proud to be Chamorro from the island of Guam--the 1st U.S. territory to have marriage equality and LGBT workplace protections!

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Chris Stergalas, Senior Online Organizer, Working America

Chris Stergalas is the Senior Online Organizer at Working America, the community affiliate of the AFL-CIO. As the home for non-union members in the American labor movement, Working America is always innovating and exploring the best ways to engage their 3 million members to bring about meaningful change in their workplaces and communities. For 3 years, Chris has served as a lead digital strategist on all organizational initiatives from membership benefits, to electoral campaigns, organizing, advocacy and fundraising. While not sending emails, Chris busies himself by rabble rousing across DC and the internet.

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Claire Baumann, Senior Editor of Digital Media, United Nations Foundation

Claire Baumann is the Senior Editor, Digital Media at United Nations Foundation. Claire has global, digital communication strategy, and account management experience working across government, corporate and non-profit sectors. Subject matter includes: global health, security, technology and development, the arts and museums, and tourism. U.S. State Department field experience includes West Africa.

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