Members: Login before registering to attend any events. This will autofill your screens and also will guarantee your member discounts.

-----------------------------------------------------------------------------------------

7th Annual Association Day –

Sailing Through Adversity

Wednesday, October 28, 2009 (New date!)

Capital Hilton Hotel

1001 16th Street NW,

Washington, DC

See program details below.

With the rollercoaster ride facing our economy, your association may find that it’s time to rewrite the rules that govern your marketing. With your program and your members facing tighter budgets, it’s been harder for you to sell, and harder for them to buy. How can you review your marketing program today when you are spread too thin to think, while still finding solutions you can apply tomorrow?

The DMAW has assembled a team of experts inside the association community to help address all of your needs today:

• Web and e-Marketing
• Social Media
• Membership Marketing
• Conference Marketing
• Non-dues Revenue
• Generational Marketing
• Database Marketing

Whatever your most pressing needs, we have educational sessions, interactive roundtables, and consulting appointments for you to help explore your issues and meet your needs today! This program is designed to provide a convenient venue that requires a day out of the office, and the top educational and networking opportunities possible. Learn from speakers and facilitators from top associations including Consumer Electronics Association, ASAE, AARP, ASCE, American Counseling Association; and top service providers such as Higher Logic and Marketing General Inc., and more!

Registration Fees

If you are a DMAW member in good standing and are going through a “career transition”, please contact Donna Tschiffely at Donna@dmaw.org for scholarship opportunities to Association Day.

DMAW Members and Non Members:   Click here to REGISTER NOW! 

ASAE Members:  Click Here to REGISTER NOW!

FREE SPONSOR CONSULTATIONS ARE AVAILABLE!

Click here for complete LISTING of Sponsors.

ASSOCIATION DAY PROGRAM SCHEDULE

Sponsored by:  ASAE & The Center     CAPTEL     Clayton Design Group     
Colortree     Graphic Innovations     L&E Meridian     Marketing General Inc    

Nexus Direct    Production Solutions

Table Top Displays provided by:

Brokers Worldwide

ESX, Inc.

FISC Solutions

Frontline Data Group, LLC

Gold Lasso, Inc.

Good Printers

GRC Direct

LW Robbins Associates – Strategic Fundraising Specialists

McCourt Label Company

MackayMitchell Envelope Co.

Rehabilitation Opportunities, Inc.

Smith Litho

The Mail Bag

Download the entire Association Day Program with speaker details here.

8:00 AM            Registration Continental Breakfast

9:15 AM            Keynote Speaker - Doing More with Less is the New Norm: 
                        Association Marketing in the Economic Downturn

                        Rick Whelan, President, Marketing General, Inc

9:45 AM            Breakouts

• Reducing Attrition by Maximizing Membership Renewals Program
• Engagement Strategies:  Improved Communications Through Social Media

11:15 AM          Breakouts

• Generational Marketing:  Gen Y and More
• Non-dues Revenue:  Online Publishing, Partner Alliances and Sponsorships

12:15 PM          Networking Lunch - Mingle with tablemates and visit on-site experts
                      

1:15 PM            Breakouts

• Successful Event Marketing in a Tough Economy
• Connecting the Dots:  Pulling Data from Association Info Silos

2:45 PM            Roundtables

                        Membership Marketing

                        Web & e-Marketing

                        Creative

                        Non-dues Revenue

                        Trade Association Marketing

                        Conference Marketing

                        Internal Communications

                        Outsourcing & Vendor Relations

                        Customer Service for All Association Staffers

                        Fundraising/Cause Marketing

                        Personalized Multi-Channel Communications

3:45 PM          Breakouts

• Association Membership Benchmarking Study
• Web and e-Marketing: Making the Best of Your Digital
  
  

4:45 pm          Closing Social - Join DMAW Young Professionals at their Networking Night

ASSOCIATION DAY SPONSORSHIP & TABLE TOP OPPORTUNITIES

Sponsorship Fee:                       $2000

SPONSOR Benefits:

• A table top display at Association Day
• Two registrations
• Company name or logo on printed piece (needed by Sept. 1)
• Company name or logo in promotional emails
• Mention from podium
• Company name or logo on event signage
• Company name or logo on DMAW Association Day website page
• Company promoted to attendees for appointments
• Post-event attendee list

[Download the Association Day Sponsorship Form]

Table Top Display Fee:          $500

TABLE TOP VENDOR Benefits:

• A table top display at Association Day which includes 1 6’x30” table & 1 chair – located in same room as event
• One registration
• Company promoted to attendees for appointments
• Company name on DMAW Website Association Day page
• Post-event attendee list

[Download the Association Day Table Top Form]

Direct Marketing Association of Washington

11709 Bowman Green Drive, Reston, VA 20190

703-689-DMAW (3629) • info@dmaw.org

-----------------------------------------------------------------------------------------

Look for emails regarding upcoming webinars

More details will be announced soon!