Association

Welcome! Association officers and employees comprise a substantial part of the Direct Marketing Association of Washington's membership in the Maryland, Virginia and District of Columbia areas. Area service organizations and their employees are also active in helping associations to reach their goals. Many of DMAWs meetings, seminars and conferences focus on association membership development, program development and fund raising. Direct marketers concerned with associations should also look at the Creativity, Fund Raising, Production, Publishing and Telemarketing offerings on this web site to obtain further information conducive to successful association activities.

Visit the ASAE & The Center for Association Leadership website.

Association Marketing Books

Achieving Sponsorship Success
Allegiance: Fulfilling the Promise of One-to-One Marketing
Creating and Managing an Association Government Relations Program
Designing and Conducting Survey Research: A Comprehensive Guide
Harvard Business Review on Brand Management
Market-Driven Management: Lessons Learned From 20 Successful Associations
Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors
Marketing Phrase Book
Marketing to Associations
Millennium Membership: How to Attract and Keep Members in the New Marketplace
Selling the Invisible: A Field Guide to Modern Marketing
Smart Marketing for Associations: Marketing Plans That Work
Profit through Association Marketing
Association Membership Basics
Beyond Membership Marketing
Membership Marketing