Business-to-Business (B2B)

Business-to-business direct marketing has proven to be one of the most successful facets of our industry. One of the reasons is that business-to-business sales units tend to be of higher value than units marketed to consumer prospects. Another advantage is the ability to more easily identify and target businesses that are prospective buyers of a company's products and services. Every year DMAW's Maxi Award competition uncovers highly successful direct marketing campaigns that have produced profitable results for area businesses. Samples of these campaigns are available to DMAW members for viewing.