Catalogs

Catalog marketing ranges anywhere from an offering of books and items for a small house list to skillfully produced, full color catalogs going out to hundreds of thousands of scientifically selected prospects. Catalog marketers find themselves involved in purchasing, database building, list segmentation, specialized copywriting and design, special offers, discounts, guarantees, postal regulations and rates, printing, production, inventory control, order processing, customer service and back end analysis. In other words, they engage many if not most direct marketing activities. Throughout each year DMAW meetings, seminars and conferences address these activities.

Catalog Marketing Books
 - Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
 - Catalog Copy That Sizzles : All the Hints, Tips, and Tricks of the Trade You'll Ever Need to Write Copy That Sells
 - Catalog Design: The Art of Creating Desire
 - How to Profit Through Catalog Marketing
 - The Catalog Handbook: How to Produce a Successful Mail Order Catalog
 - The Catalog Management Handbook

Magazines & eZines
 - Catalog Age
 - Catalog Success