Interactive Marketing

Interactive Marketing is devoted to helping marketers leverage interactive opportunities across multiple channels to effectively reach their respective marketplaces.  These channels include utilizing e-mail, online services, search engine optimization, blogs, wireless, interactive television, tele-services, and new technologies as they evolve.

Interactive Marketing's focus includes:

• Building communities across local and national interests to further drive business opportunities, best practices, regulatory compliance and industry education.
• Advocating interactive industry interests with pressing local, national, and international public policy concerns, including adoption of regulatory efforts.
• Maximizing the best strategies, policies and techniques to reach customers across multiple channels.