TeleMarketing

Telemarketing continues to be a successful channel and one of the most controversal channel of direct marketing. The goal of DMAW's educational programs for telemarketing services is to represent and promote the changing needs and interests of calling centers and telecomunication organizations.  From mass fax blasts, voice call blasts and new teleservices technology, DMAW strives to serve and educate marketing practitoners to follow best practices and regulatory requirements.

DMAW is proud to be one of the many supporters of the National Do Not Call list mainatined with the Federal Trade Commission.  Download the latest copy of the FTC's whitepaper "Complying with the Telemarketing Sales Rule" published in 2003 that's available in DMAW's Resource Library of whitepapers.