The DMAWEF is expanding its programs to educate and inspire potential direct marketers to enter the field.

The Direct Marketing Association of Washington's Educational Foundation (DMAW-EF) was established in 1986 by leaders of the Direct Marketing Association of Washington (DMAW) who saw the need to educate young people about the possibilities of, and potential in, a direct marketing career.

DMAWEF's first officers, Ed Sisk, Catherine Lincoln, and Bill Armistead, understood that it would be necessary to develop faculty understanding of the industry and to make it possible to offer direct marketing courses and programs at the college and university level.

Since then, DMAWEF has been expanding its programs to fulfill this mission. The DMAWEF, a 501(c) (3) nonprofit organization, has become the link between direct marketing professionals, educators, and students interested in careers in DM.