The DMAWEF is expanding its programs to educate and inspire potential direct marketers to enter the field.

The DMAWEF was set up in 1986 by leaders of DMAW who saw the need to educate young people about the possibilities and potential of direct marketing as a career. From the start under its first officers, Ed Sisk, Catherine Lincoln and Bill Armistead, it was understood that to do this it would be necessary to develop faculty understanding of the industry and work to make it possible to offer direct marketing courses and programs at the college and university level. The DMAWEF, a 501(c) (3) nonprofit organization, has become the link between direct marketing professionals, educators and students interested in careers in dm.