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DMAW MONTHLY NETWORKING LUNCHES
Date: Scheduled for the third Thursday of every month!
Location: National Trust for Historic Preservation
1785 Massachusetts Ave., NW, Washington, DC
(unless otherwise indicated)
Time: 12 noon – 2 pm
Special: Limited to 45 people
Fee: $40 - members; $60 – Not-Yet-Members
July 15th Luncheon
Karin Kirchoff, VP for Membership, Defenders of Wildlife
The Role of Telemarketing in a Multi Channel World
Telemarketing is still a critical channel in any multi-channel marketing program. Karin Kirchoff from Defenders will share experience and case studies on some of the best (and worst!) ways to use the channel to build relationships with donors and constituents and raise revenue for organizational mission work.
Sorry, this event is SOLD OUT.
Karin Kirchoff Bio
Karin has more than 15 years of direct response marketing experience with an emphasis in non-profit marketing. As the Vice President of Membership for Defenders of Wildlife, Karin overseas a membership base of ~450,000 members that raises ~$20million for the organization through integrated efforts that include mail, phone, email, web and now mobile.
Prior to joining Defenders, Karin managed the retention marketing program for 20 million tenured members at AOL. While there, she developed successful campaigns targeted to at-risk populations including Latino members and households with presence of children.
Karin also spent many years in the agency world where she worked with the large marketing programs of the Gore 2000 presidential campaign, Channel 13/WNET New York, NARAL Pro-Choice America and the Aircraft Owners and Pilots Association.
Early in her career, she directed the leadership giving program for the Human Rights Campaign and managed the telefundraising efforts for organizations like the World Wildlife Fund and Planned Parenthood.
Karin earned two Bachelor’s degrees from Marymount University and a Master’s degree from George Washington University in Political Management. When she’s not raising money for great causes, she chases her toddler, and tries to figure out how to travel to far off lands.
SPONSOR:
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August 19th Luncheon
Roger Craver, Founder, DonorTrends
Who’s Stealing Your Donors?
This topic should concern us all. How much are you losing to your competitors, and why? In 45 minutes, Roger Craver will tell you what he's discovered about "Mission Competition" and what you can do to defend your bottom line.
Register now for August 19
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September 16 - Luncheon
Tom Gaffny, Principal, Tom Gaffny Consulting
Designing Winners
Let’s be real upfront about this – when it comes to designing successful creative, there’s an age-old tug-of-war between those who worry about strategy and those who are responsible for great design. The strategist will point to accepted statistics that say “design is only 10%…or 20%…of the success equation.” The designer’s reaction is, “You’re kidding right? Unless I make sure the stuff looks good enough to get opened, we’ve got zero chance of succeeding!”
So, who is right? And more importantly, what can you do to make sure your design strategies are on target and on the money every time? During this fast paced session, we’ll examine the 7 Keys to Successful Design, and share real world examples and stories showing how you can make your communications get opened and get results.
Register now for September 16
Tom Gaffny Bio
Tom Gaffny is the principal of Tom Gaffny Consulting, a new agency dedicated to providing breakthrough Strategic and Creative support for America's best nonprofit organizations. During his career, Tom has received repeated national recognition for his development of high-impact strategic and creative solutions on behalf of his client partners. In his career, he has won 23 ECHO awards for creative excellence from the International Direct Marketing Association, more than any Creative Director in the world, and more than 200 Creative Awards from the New England Direct Marketing Association. Tom has also been recognized by NEDMA as the region's Direct Marketer of the Year, and has been singled out as Best Copywriter a record 7 times. He has also been recognized as one of the Top Men in Fundraising by Fundraising Success magazine, and is a regular contributing columnist to the Non Profit Times. Prior to beginning this new consulting agency, Tom was Executive Vice President of Epsilon's Fundraising division. In this capacity, he led a team of more than 50 marketing professionals, providing consultative fundraising services and support to nearly 200 non-profit organizations nationally and globally, including many of the largest and most prestigious charities in America. Tom is a frequent speaker at national direct marketing conferences, as well as a vocal advocate for the direct marketing industry.
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October - TBD
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November - TBD
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December – No Monthly Luncheon
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Look for emails regarding upcoming webinars
More details will be announced soon!
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