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Special event
Oct 16

Early Bird (Until September 20) - $185
Regular (After September 20) - $230 Members

Early Bird (Until September 20) - $230
Regular (After September 20) - $260 Non-members

Gannett/USA Today Conference Center
7950 Jones Branch Road
McLean, VA 22107
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Digital Day Forum

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Digital Day ForumJoin us for the 2013 Digital Day Forum on Wednesday October 16th for a day of digital marketing success stories, networking, and tips to help you grow your business. You’ll gain valuable insight from experts in the field on new trends and smart integration techniques you can apply to your online strategy. Web-based media is the fastest growing medium out there as more organizations integrate it into their marketing mix. With technology evolving each day, new opportunities surface with new approaches for online tool implementation.

Below, you will find our tentative program – be sure to check back often as we update it with additional speakers and presentations.

Attend this forum to get the latest on:

  1. Social Media – not just Twitter, Facebook and Pinterest. Save time by knowing what the best platforms are for your social media arsenal.
  2. Cross Channel Marketing – how to craft the right message for the right medium.
  3. Data Analytics – get the run-down on tools you absolutely must have to measure today’s big data: search, mobile, social, video, apps, email and more.
  4. Digital Design – how to showcase powerful websites, landing pages and online ads to maximize ROI.
  5. Mobile Strategy – get the latest on new tools and apps for strong campaign response.
  6. And, much, much more!

Join the industry’s leading digital marketing experts as they provide you with answers to your toughest online marketing questions to help you save time, bolster your response, and boost your profits. You won’t want to miss this forum – register today!

Time Session/Activity Presenter
8:00 – 8:30am Registration & Light Breakfast
8:30 – 8:35am Welcome Remarks Dan Kamas, Digital Day Forum Chair, Digital Senior Strategist, Chapman Cubine Adams + Hussey
8:35 – 9:15am Making Your Emails Mobile Friendly Dan Caro, Director, Online Marketing Operations, Whereoware
9:15 – 10:00am Cross Channel Breakout Sessions
Multichannel Strategies to Turn Online-Acquired Supporters into Donors
Eric Rardin, Senior Director of Nonprofit Services, Care2.com, Inc.
Beyond a Single Screen Amy Gonzalez, Founder & President, Blueprint Interactive
10:00 – 10:45am Data Analytics Strategies Kevin Moran, Co-Founder & Principal, Integral, LLC………
10:45 – 11:00am Morning Break
11:00 – 11:45am Social Machine Rising Alessandro “Sam” Santarelli, Executive Vice President, Brightline Interactive
11:45am – 1:00pm Lunch
1:00 – 1:45pm Testing Mayhem: Sustainer Pop Ups + New Responsive Design + Hitting your Budget = WTF?!?! Heather Marsh, Director of Digital Marketing, ABD Direct; Sean Powell, Online Fundraising, The Engage Group
1:45 – 2:30pm Advertising Breakout Sessions
Facebook Ads: Run Them Like a Pro
Nadalie Dias, Digital Marketing Specialist, RedEngine Digital; Kiera Stein, Web Content Manager, CARE USA
Google Grants & Beyond: Secrets to Success Austin Buckley, Account Manager (Search & Advertising), RedEngine Digital
2:30 – 2:45pm Afternoon Break
2:45 – 4:15pm Keynote Presentation: Digital is Direct: The Role of Direct Marketing in the Future Greg Kihlstrom, Founder and Vice President of Strategy, Carousel30
4:15 – 4:30pm Closing Remarks

Remember, sponsorship opportunities are available! Contact the DMAW for more information.

Join the industry’s leading digital marketing experts as they provide you with answers to your toughest online marketing questions to help you save time, bolster your response, and boost your profits. You won’t want to miss this forum – register today!

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Speakers

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Greg Kihlstrom

www.carousel30.com ·

Greg is the founder of Carousel30, a Washington, DC-based digital agency. As the head of the agency’s strategy team, he’s worked with top brands, including AARP, Ben & Jerry's, Geico, MTV, Starbucks, and The Nature Conservancy.

In his 15 years in the industry, Greg has received numerous awards including Webby Awards, ADDYs, and Summit Creative Awards. He’s a regular contributing writer to Washington Business Journal and iMedia Connection, and serves as vice president of the DC Ad Club’s Board of Directors. He’s also on the Communications Advisory Committee for the Trust for the National Mall.

Greg has been featured in many prominent publications, such as Advertising Age, SmartCEO, Website Magazine, and The Washington Post. He’s also spoken at several industry events including Internet Week New York, Internet Summit, SMX Social Media, Mid-Atlantic Marketing Summit, and Digital Capital Week.

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