Special event
Sep 20
9AM - 2PM

$175 Members
$200 Non-members

SEIU Conference Center
1800 Massachusetts Ave NW,
Washington, DC 20036
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Sustainer Day

Join us in the morning and learn how to build your sustainer program. Learn from experts on how to recruit and retain sustainers and how to manage the program effectively on the backend. Then stay for our Lunch and Learn presentation from our keynote speaker Steve Froehlich with St. Jude Children’s Hospital – Research Hospital – ALSAC.

For both Sustainer Day and the Lunch and Learn

Early Bird Member: $150

Member: $175

Early Bird Nonmember: $175

Nonmember: $200

Nonprofit Member: $100

Nonprofit Nonmember: $130



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Steve Froehlich, Deputy Chief Development Officer, ALSAC/St. Jude Children’s Research Hospital

Steve Froehlich is well-known in the direct response industry for both his love of data and his expertise in growing monthly giving programs.

While with Greenpeace early in his career, Steve dissected program data for their robust street canvass operation taking their recruitment and retention to new levels. As the VP for Direct Response at the ASPCA, he enhanced DRTV and digital channels while simultaneously optimizing sustainer processing on the back end to help achieve record setting growth in their Guardians program. Today, at ALSAC/St. Judes Children’s Research Hospital, Steve leads the development team’s direct response efforts across all channels.

Steve is both detail oriented and a big picture thinker. His innovative approach, commitment to using data to drive program strategy, and passion for monthly giving have been pivotal to the organizations he has supported. Recognized by the DMAW as a Rising Star, Steve holds degrees from American University and NYU. Today he lives in Memphis with his family, roots for Pittsburgh sports teams, and remains a student of life.


Joanne Wilson, Director of Acquisition Marketing, The Humane Society of the United States

Joanne Wilson is the Director of Acquisition Marketing at The Humane Society of the United States. In this role, she manages the department that acquires Humane Heroes – the organization’s monthly giving program – through the DRTV and Face to face channels, and tests new sustainer acquisition strategies for the organization.

Joanne got her start in non-profit fundraising at EMILY’s List, where she helped grow the monthly giving program and managed the telemarketing efforts. She has also managed mail and phone programs at Defenders of Wildlife, and worked as a consultant at Chapman, Cubine, Adams and Hussey, and Creative Direct Response where she worked with a wide range of political, progressive, arts, and animal welfare clients.


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