Webinar: How to Create an Impactful, Reliable Video Strategy
Getting audiences to watch your organization’s video, and then inspiring them to take action, is definitely harder than saying “Lights, camera, action.” The key to non-profit video success lies in connecting viewers to your cause through storytelling and personalization. You also need to get the authentic voices of your constituents on video because they will say be the most credible carriers of your messaging.
In this session, we will learn how and why video is the most impactful, engaging, emotional and effective way for organizations to tell stories and spread their messages. We’ll share core strategies for creating impactful videos and for gathering the stories of your constituents. We’ll study some awesome nonprofit examples, and look at tools that will make your audience feel a unique connection with your cause.
Learn how to:
1. Harness the power of storytelling to create videos that move audiences to action.
2. Use personalization tools to create 1:1 connections with audiences.
3. Incorporate user-generated video into your digital communication strategies.
Michael Hoffman, Chief Executive Officer, See3 Communications
Michael combines his passion for social good with his knowledge and experience of technology and storytelling to lead See3’s consulting practice.
Michael is a long-time consultant to nonprofit leaders and works closely with organizations such as Make-A-Wish, Alzheimer’s Association and UJA Federation of New York on community engagement strategies. He started his career as a Washington-based political consultant and nonprofit fundraiser before joining a venture investment firm to develop Internet startups. Michael is an internationally sought-after speaker and trainer on the future of technology, storytelling for social change, and organizational development in the age of Artificial Intelligence.
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