Spring Into The DMAW

Join or Renew Today!

This month we’re celebrating what makes DMAW great – our members! DMAW members help direct marketers in the DC area connect, share and learn from each other and we’re inviting YOU to join or renew you membership today. Our goal is to gain 100 new members during this Membership Month challenge! 

When you join or renew your DMAW membership, you are entered to win fantastic prizes from organizations in our area:

Weekly prizes

• Two tickets to a Washington Nationals home. Congratulations to Sherie Talley, Membership Manager, AAUW.
• Two tickets to First You Dream: The Music of Kander and Ebb on Tuesday, June 19 at 7:30 in the Kennedy Center’s Eisenhower Theater.
• Two tickets to Show at the Wolf Trap Foundation for the Performing Art’s Filene Center.
• Free registration to a DMAW monthly lunch of your choosing.

Grand Prize: 2-day Bridge Conference Registration, a $750 value!
This 2-day registration to the Bridge to Integrated Marketing Conference provides you with access to 70+ sessions showcasing the best of direct marketing and incredible networking opportunities. This year’s Bridge Conference is August 7-9 at the Gaylord National Hotel & Conference Center.

Join the DMAW today!

Renew your DMAW membership today!

Disclaimer: Your Membership Month gift  made between May 1, 2012 and May 31, 2012 enters you into both our grand prize drawing and the weekly prize drawing. Weekly prize winners will be selected at random every Friday in May and notified via email. The Grand Prize winner will be selected the first week of June and notified via email.

To enter the DMAW’s Membership Month. Entrants can enter in one the following ways:

1.  Online at the DMAW website – www.dmaw.org
2.   By phone at (703) 689-DMAW (3629) 

Marketing Award for eXcellence & Innovation 

Volunteers Needed For MAXI Judging – Tuesday, April 17th – Could You Be A Judge?
Do you have the experience to be a MAXI Judge?  The minimum professional requirement to serve as a judge is that you must have at least 5 years’ experience in the direct marketing arena – if you have a specialty in direct mail, digital media, telemarketing or DRTV, be sure to let us know. Click here to provide us your information. 

SAVE THE DATE!
Gold, Silver and Bronze Awards will be presented at the MAXI Awards Ceremony, Tuesday, August 7, at the Gaylord National Hotel & Conference Center.  As a winner you will be presented with an award engraved with words that mean a great deal to professionals in our industry: “In Recognition of Outstanding Achievement in Direct Marketing.”

Your winning work(s!) will be published in our annual MAXI award book.  Furthermore, during the 7^th Annual Bridge to Integrated Marketing and Fundraising Conference, your award winning campaign will be showcased in front of thousands of top direct marketing professionals gathered to honor and learn from the best talent in our industry.   

SOMETHING EXTRA SPECIAL COULD HAPPEN TO YOU!
If the judges view your winning campaign as a BIG IDEA – meaning it scored high in results and was truly a successful campaign with strong creative, then you will be recognized again with the Big Idea Award!

We look forward to meeting you at the awards ceremony!

DMAW is proud to thank our MAXI Award Media Sponsors:

Keynote and Emcee: 
     Lindsay Gray, Co-Owner and CEO, Acculink

Take 1 day out of your week to sharpen your cross-channel marketing skills…and take away innovative ideas and REAL case study data from industry leaders who employed creativity, increased ROI and maximized available technologies to blend digital, social, and traditional media to generate campaign/brand awareness and lift response for clients.

As an attendee you will hear cross-channel case studies from nonprofit, commerical, association, B2B, B2C, and higher education segments. Companies who will share client successes include: The Lukens Company; Make Me Social and Autumn Games; Marymount University and Direct Development; OTM Partners, LLC; LynchPin BioMedia and Production Solutions, and Russ Reid.

A short list of who should attendee this event … CDO,CEO & CMO | Marketing VP & Director | Development Director | Product Manager | Account Manager/Executive | Creative Director/Manager

Register here.
DMAW Members – $210
Non-Members – $245

Special offers: (click here to download group registration form)
Group Rate: Register 3 or more people from one company, at the same time. 
$190 each

Non-Member + DMAW Membership – $325

Registrations includes: Continental Breakfast, Breaks, Networking Lunch, Reception and Parking.

Schedule-at-a-Glance

8:00 – 9:00 AM Registration and Networking Continental Breakfast
9:00 – 9:45 AM Welcome and Keynote Address – Lindsay Gray, Co-Owner and CEO, AccuLink
9:45 – 11:00 Presentations
11:00 – 11:15 AM Break
11:15 AM – 12:15 Presentation
12:15 – 1:30 PM Lunch
1:30 – 2:30 Presentations
2:30 – 2:45 PM Break
2;45 – 3:45 PM Presentation
3:45 – 4:45 Networking Reception

Cross-Channel Marketing Presentations

Keynote Presentation: Climbing the Multi-Channel Mountain Without Falling Off
Learn what tools are needed to successfully climb the multi-channel mountain without falling off. Peek inside as Lindsay Gray, CEO and Co-Owner of AccuLink, lifts the lid off of multi-channel marketing to reveal insider secrets to mount successful campaigns. He will lead you through the process of getting a firm foothold on your data which will guide you to the pinnacle of success by equipping you with tools, techniques and best practices from proven campaigns.

Lindsay Gray, Co-Owner and CEO, Acculink

Lindsay is a leading proponent for cross media marketing and highly personalized communications.  He has over 31 years’ experience enhancing communications through unique applications of marketing, technology and production services.  Having started his business with his current partner in 1980, together they have grown their enterprise over the past 31 years to be a leading service provider in their industry.  AccuLink provides marketing services, online solutions and print related production services to thousands of clients across the USA and internationally. 

Lindsay has held leadership positions with several printing and marketing trade associations as well as in the nonprofit sector.  Lindsay has spoken to national audiences regarding a variety of cross media marketing applications and he contributes frequently to industry and marketing publications. 

Lindsay has extensive experience in direct marketing.  His responsibilities include developing focused strategies around customer acquisition, retention, new business development and nonprofit fundraising.  He is a proponent of traditional marketing fundamentals yet is quick to acknowledge the need to embrace technologies that help navigate new media and behaviors.

Connecting the Dots: Integrating the Components of Your Multi-Channel Campaign
Learn how three non-profits address true integration across multi-channel campaigns.  Case studies of recent campaigns for the Seattle Art Museum, the Martin Luther King, Jr. Project Foundation, and Woodland Park Zoo will be shared.  Understand how market research can impact overall strategy for multi-channel campaigns and what kind of results can be expected.

Walter Lukens III founded The Lukens Company in 1986, primarily as a political direct response fundraising firm. The company has grown and expanded significantly in the years since, due in large part to his passion for the visual and performing arts and cause-related organizations. In addition to leading The Lukens Company, Walter is the founder of several other businesses including Pinnacle List Company, emotive – a metrics driven on-line marketing company and of Predictive Data and Analytics. He has been featured in numerous direct response publications, including DM News and Direct Marketing Magazine, as well as The New York Times, The New York Times Sunday Magazine and The Washington Post. He is a frequent speaker at direct marketing associations across the country, and at conferences of both the Direct Marketing Association (DMA) and DMA of Washington, D.C. He has taught direct response marketing courses at George Washington University and New York University. 

Prior to starting TLC, Walter served as a senior advisor to Senator Bob Dole’s 1988 presidential campaign and was active in the Senator’s subsequent national efforts.

Autumn Games Launch of Jimmie Johnson’s “Anything With an Engine”
How do you develop and implement an integrated communications plan to drive traffic and sales to online stores and offline vendors?   Use everything from transmedia storytelling to live, in-person events and online sweepstakes.   The speakers will share some best practices and insights into the most effective ways to use cross channel marketing to meet business goals and objectives.

Josh Jordan is the president and founder of Make Me Social, a full service marketing firm.  Prior to starting Make Me Social, Mr. Jordan worked for full-service marketing agencies like Harte-Hanks, an international firm offering an array of integrated, multichannel, data-driven solutions for top brands, where he served as Director of Digital and left as Director of Client Services for Direct Marketing.  At Harte-Hanks Mr. Jordan focused on delivering communications packages that incorporated traditional marketing with online components. His experiences have taught him the power of leveraging online channels as vehicles for word-of-mouth viral communication to increase ROI, strengthen membership relationships, and to keep a brand top-of-mind as the go-to source for your “product”.

Robert Andrade is the Social Media Director at Autumn Games.  Autumn Games is an independent video game publisher focusing on the next level of gaming.

Prior to partnering with Autumn, Robert has worked on numerous digital and social campaigns that address unique business opportunities and offer insights and solutions within diverse industries such as Hospitality, Footwear and Entertainment. He continues to push digital by educating executives and businesses around digital best practices.

Personalized Marketing Across Multiple Channels: A Case Study on Marymount University’s Graduate Student Recruitment Efforts
Can a university recruit prospective graduate students in a highly personalized and relevant manner across multiple channels?  The answer is YES!  Event marketing metrics comparing before and after the introduction of multi channels will be presented.  This information is relevant for both for-profit (B2C) and non-profit audiences who are involved in events marketing. 

Francesca Reed is the Director of Graduate Admissions at Marymount University. She joined Marymount University in 2001, as Coordinator of Graduate Admissions. Before working at Marymount, Francesca was Assistant Director in the Summer Sessions Office at The Catholic University of America. She holds a Bachelor’s from University of Maryland and a Master’s in Forensic Psychology from Marymount University. Francesca proudly served on the NAGAP Membership and Marketing committee, was the 2011 Conference Chair and is currently Chairing the 25^th Anniversary Committee.

Tony Fraga is the Director of Client Services for Direct Development. He specializes in helping clients execute direct response marketing campaigns that integrate direct mail, email, web, mobile and social media. He regularly presents educational sessions on the latest technologies in direct marketing, especially related to highly personalized communications using variable-data production techniques.

2012 We Card Catalog
If prospecting and reactivation of product buyers or donors is your responsibility, don’t miss this session.  This marketing program launched 17 years ago through direct mail continues today through print ads, email efforts, website promotions and more.  Learn how membership, subscription or product sales efforts can benefit by this cross channel strategy.  This is a must-hear presentation for individuals from th commercial and association segments.

Doug Anderson is CEO of OTM Partners LLC and is a 25-year veteran of direct and cross-channel marketing communications campaigns. He launched a million dollar revenue generating catalog and fulfillment operation for a business-to-business client and ran consumer-focused direct marketing campaigns for major household brands, political campaigns and even cause-oriented issue groups.

Doug led the company’s Interactive division into the online training arena, an award winning effort that’s translated into a specialization OTM now delivers for both large and small businesses. As a non-profit management expert, Doug regularly works with major trade associations.

M³ Cross Media™ - The Power of Messaging, Marketing and Media
How do you to get the Communications/PR department to work as a team with Marketing and Fund Development to reach a mutually successful goal?  Is it possible to add Google News (5 million viewers per month) to your marketing efforts and increase product sales or mission awareness? The Allergy and Asthma Care Centers and the United Negro College Fund share their cross-media strategy and the effects it had on their ROI.

Susan Greco Marchese, Director of Marketing and Business Development with Production Solutions. Sue holds a Masters of Science in Non-Profit Management from the Milano Graduate School for Urban Policy at New School University, NY, and a certificate in Strategic Planning from the University of Maryland.  Her extensive management and fundraising employment in the non-profit sector spans over 15 years and includes serving in senior leadership roles with Deafness Research Foundation, Girl Scouts of the USA, and Partnership for the Homeless.  She had more recently worked as Director of Marketing Communications with the Auditory Division of Boston Scientific and continues to volunteer as an officer on various local and international Boards of Directors, including World Wide Hearing Foundation, Merritt Academy, and the Executive Women’s Roundtable.

Douglas Lynch: Founding Partner and Chief Evangelist for LynchPin BioMedia. Doug started his career in the non-profit sector developing international membership pipelines.  Then, from 1996 to 2004, he served as a marketing and corporate communications executive for Advanced Bionics – a start-up medical device firm that grew revenues from $10M to $200M.  

In 2004, Doug was hired by Boston Scientific to lead its market development initiatives with a new implantable technology platform for the treatment of chronic pain.  During his tenure, he directed the launch of the first rechargeable spinal cord stimulator system and helped grow the business from $0 to $300M before leaving to start Lynchpin BioMedia in 2010.

Measurement and Analytics: ROI and Effectiveness of Cross-Channel Campaigns.

 The Holocaust Museum and Integral will share case study information from the Museum’s “Once You Know You Can Never Forget” campaign along with best practices on how to measure and analyze the effectiveness and ROI of a cross-channel campaign.

Shira Mitchell, Membership Manager, United States Holocaust Memorial Museum. Shira Mitchell is the Direct Response Manager for the Membership department at the United States Holocaust Memorial Museum.  She leads campaign concept and message development for the Museum’s direct response initiatives with particular emphasis on online fundraising and telemarketing.  Shira is also responsible for ensuring brand integrity and consistency of voice and message across direct mail, e-communications, and telemarketing towards cultivating existing member relationships and acquiring new constituents.

Kevin Moran, Principle, Integral, LLC. Kevin is co-founder and principal of Integral, LLC, a leading analytical consulting firm serving the U.S. and international non-profit community based in Washington, D.C. With his nearly 20 years of experience, Kevin provides strategic analytical consulting to clients including the ASPCA, Doctors without Borders, PlanUSA, the National Audubon Society, United States Holocaust Museum and Memorial, and Defenders of Wildlife among others.  Kevin is an industry thought leader who has spoken at many events including DMA conferences in New York and Washington, the Bridge Conference, the Convio Summit and the Target Summit. His expertise is in helping organization leverage analytics to build, manage and grow key business models including online, direct response, major donor, advocacy, and planned giving.

Interested in sponsoring Cross-Channel Marketing Symposium? Click here to download sponsorship information or contact Terri Jones at tjones@dmaw.org or call 703-471-4902.

Local Accommodations – Click here for a list of suggested hotels that are near the Gannett/USA TODAY Conference Center. The DMAW does not have a block of rooms at any of the listed properties.

Thank You to Our Sponsors!

 

2012 List Bazaar Summit
May 16, 2012 | 8:00 AM – 4:00 PM
The Conference Center at Heart House – American College of Cardiology
2400 N Street NW
Washington, DC 20037
Local Metro Stops: Foggy Bottom (Blue and Orange Lines), Dupont Circle (Red Line).

Make sure your team is registered to attend the 2012 List Bazaar Summit at the Heart House.  They will leave with new knowledge, an expanded network and fresh concepts to apply to client’s campaigns. 

Keynote Presentation
Lori O’Brien, Director of National Development, Youth Villages

Register here!
Members – $199
Non-Member – $215

Schedule-at-a-Glance
7:30 AM – 9:15 AM           Registration and Continental Breakfast
9:15 AM – 10:00 AM        Welcome and Keynote
10:00 AM – 10:30 AM    Coffee Break
10:30 AM – 11:30 PM    
Morning Breakout Session 1
     Cracking the Code to Internet Fundraising
Presenter: JD Norman, Vice President of Programs, Active Engagement
Ever wonder how to crack the code to internet fundraising? This session will give you insights to doing just that! Most recently, Active Engagement crafted an internet plan that raised $10 million for the Herman Cain Presidential Campaign in just a few weeks. Come listen and understand the method to his madness and, if you’re lucky, he may even drop in a few trade secrets! Banner ads, web videos, email lists, money bombs… learn how to make sense of it all and develop a cohesive fundraising program.
Morning Breakout Session 2
     Merge Purge: How to Do It. Why You Should Do It. What You will Learn by Doing It.
Presenter: James Lawrence, Executive Vice-President, Lawrence Direct Marketing
Using slides and actual examples from past merge purges (m/p) I will show the audience the steps to a successful m/p and how much valuable data you can glean from the process. I will instruct the audience about the use of multis and the correlation between the % of unique names on a list and it’s likelihood to perform.11:30 PM – 12:45 PM        Lunch with Hosted Round Tables
12:45 PM – 1:45 PM        
Afternoon Breakout Session 1
     How to Use Lists to Achieve your Marketing Objectives
Presenter: Will Farnam, Marketing Director, American Society for Civil Engineers (ASCE) Publications
Which list will meet my client’s marketing objectives? Where do you start when it comes to finding the right list to solicit donors or members?  This session will discuss the three (3) aspects of marketing when using lists.  You will learn the importance of defining objectives before you start, how to translate the objectives into list requirements, and how to select the lists that will meet your defined expectations.  What type of follow-up should you put in place?  You will learn best practices and tips for effective follow-up or rollout promotions.
Afternoon Breakout Session 2
    Model Behavior: Making Your Lists Behave
Presenters: Gretchen Littlefield, President, Infogroup;  Rick Malchow, VP of Analytics, Avalon Consulting Group; Jamie Natelson, VP of Client Services, Avalon Consulting Group
Modeling and analysis tools must be integrated into the overall list planning strategy to be  effective in your direct mail acquisition efforts.. Cooperative list services are helpful, but are only part of the story. It is imperative to provide deeper analysis such as list enhancements and data mining to make better use of your best lists, and to find pockets of good prospects in previously mailed poorer performing lists.  It is also essential to know the difference between front end results and long term return.  This panel will discuss effective list modeling strategies, ROI analysis and testing.
You will leave the session having

1. Learned techniques to make good lists more effective
2. Learned how to break into new markets that weren’t available in the past
3. Understanding the long term value of a list

1:45 PM – 2:15 PM             Coffee Break
2:15 PM – 3:15 PM           
Closing General Session
   Modeling Techniques, Tips and Best Practices
Presenters: Matt Hafer, President, DonorBureau; Bruce Demaree, Vice President, DonorBase; Acho Nwana, Vice President, Analytic, i-Behavior; Brent Eskew, Senior Vice President, Wiland Direct; Stephanie Stephens, Director Product Management, Epsilon; moderator: Tom Robertson, President, C & P Lists
The universe of lists continues to shrink and is a reflection of declines in new donor acquisition.  So how do you effectively use a list today?  Start with the white board? Bring out the phone book? Have a pow-wow to see who can make the most calls in the shortest amount of time?  Having goals and a strategies work best and will give you the most return on your lists – when you use an effective modeling strategy.  Hear from key representatives how they would advise a client to use modeling to create a winning list that will give your agency the best ROI for your clients.  You will leave this session with insights to the following:

1)      Why isn’t the phone book the greatest list out there?
2)      When does an organization turn to modeling?
3)      What is the power of the transactional database?
4)      What is the value of cooperative databases?

3:15 PM – 4:00 PM           Healthy Cooking Tips and Wine Reception

Keynote Presentation: Extreme Measures
Youth Villages has utilized direct mail, social media and the internet – starting with a grassroots effort 25 years ago – to build a strong donor base that helps us to continue to provide safety nets for children in the child protective system.

There are currently 3.5 million children in the US child protective system today because they have suffered some form of abuse, neglect or trauma.  Without appropriate support and help, these children will age out of the system at the age of 18, without any safety net or appropriate training for adulthood.  The result – most will wind up in prison or institutionalized by their 21^st birthday.  All paid for by our tax dollars.

But it doesn’t have to be this way.  Youth Villages has developed an evidence-based program which has been proven successful in putting these vulnerable children on a path to success. 

Attendees will learn how, through our
1.            Understand the impact in the United States of having 3.5 million children in protective services.
2.            Learn the current success rates for children who are treated through traditional residential service programs.
3.            Understand how the Youth Villages evidenced-based programs have twice the success rate of traditional child service programs, at 1/5 of the cost, and how the program provides for family restoration whenever safely possible.

Lori O’Brien is the Director of National Development for Youth Villages, a national leader in helping troubled children and their families, especially those who struggle with the effects of abuse, neglect and trauma.  Youth Villages helps more than 18,000 children each year and has been recognized as a social innovator by U.S. News & World Report, the White House, Harvard Business School and The New York Times. Before joining Youth Villages in January 2011, Lori served as the Chief Development Officer for ALSAC/St. Jude Children’s Research Hospital, the largest hospital charity in the nation.  Prior to becoming CDO, O’Brien served as the Senior Vice President of the National Direct Marketing team.

     

RECEPTION

    

TOTE BAG 

  

           

 

 

 

  

     

   

SEIU Conference Center
1800 Massachusetts Ave., NW, Washington, DC
12 noon – 2 pm
Limited to 60 people
$45 – members; $60 – Not-Yet-Members
Register Now!

State of the Non-Profit Industry: 2011 Index of National Fundraising Performance
Speaker:  Paige Grainger, Senior Fundraising Analyst, Target Analytics, a Blackbaud Company

A very popular luncheon that sells out each year!  This Target Analytics report summarizes direct marketing giving for many of the largest non-profit organizations in the country.  Paige will present a forensic comparison of fundraising revenue across sectors:  Animal Welfare, Arts & Culture, Environment, Health, Human Services, International Relief, Religion and Societal Benefits. See how your 2011 fundraising results compare to others in your sector and what it might mean for your 2012 campaigns. 

Speaker Bio: 
Paige Grainger is a Senior Fundraising Analyst at Target Analytics where she works with non-profit organizations and their marketing partners to analyze donor giving trends using Target’s donorCentrics reporting tools.  Paige joined Target in 2008 after 15 years in the non-profit industry using many of the Target Analytics tools to analyze and guide strategic decisions for non-profits.  Prior to Target, Paige was an Account Director at Epsilon, a direct marketing agency.  She was responsible for strategy and program implementation for non-profit clients including the Smithsonian Institution Contributing Membership program and the National Parks Conservation Association.   Before joining Epsilon, Paige spent 10 years working for non-profits managing the direct mail renewal program for the Paralyzed Veterans of America and organizing special events for Special Olympics International.

Sponsored by

Sharpening a Tool! 

2012 Social Summit 
Wednesday, June 27 & Thursday, June 28, 2012
Capital Conference Center | 3601 Wilson Blvd |Arlington, VA 22201
703/351-8222 | Local Metro Station – Virginia Square Metro

Keynote Address and Networking Reception
June 27 | 5:30 – 8:30 PM
Registration opens at 5:00 PM

Creating and Leveraging Opportunity in Business 
Keynote:  Liz Strauss, International Business Strategist and Founder of SOBcon, @lizstrauss

Liz Strauss is an international business strategist, founder of SOBCon – the high-touch, high tech business strategy summit – who has been called the most influential “real-ebrity” on the web. At the cusp of business, publishing, and education, Liz built a strategic International publishing network of corporations and small businesses that spans four continents. She’s that rare individual who understands business strategy and the human element that drives online and offline business growth. She’s an idea machine with a bias toward action. Liz is a storyteller who speaks softly and carries a lot of street cred. She is recognized as one of The Top Ten Influencers Alive: 10 Breakout Influencers of 2011, number 8 on The Forbes List of Top 50 Social Media Power Influencers and number 7 on DandB’s Small Business Big Shots on Twitter as reported by the Wall Street Journal. She has over 94,000 comments on her blog and her over 94,000 followers on Twitter.

June 28 | 8:00 AM – 4:30 PM

Emcee and Moderator:  Simon Salt, Founder and CEO, IncSlingers and author of Social Location Marketing

Full day of presentations from leading social media experts and C-Level leaders who will share case studies and insights on how social media will help you be a successful marketer!
You will hear from these social media experts and organizations . . . .
Geoff Livingston, Razoo: Marketing in the Round
Dashing Dashboards with RedEngine Digital and M+R Strategic Services
Colin Clark, UnderArmour: The UA Factor: Social Media and Retail
Jon-Mikel Bailey, Wood Street: Mobile Experience Musts
C-Panel: CEO and Social Media: Walter Lukens, The Lukens Company and Daria Steigman, Steigman Communications
Kimba Green, White Lion Social: Tools and Emerging Technologies
Liz Strauss: How to Use Content as a Customer Magnet

Register for both days and save!  Early Registration is now open!  Seating is limited.

Package includes registration for both Wednesday and Thursday, networking reception on Wednesday, breakfast, breaks and lunch on Thursday and parking both days.
Package: Full Day and Evening Event Members – Early Bird by 5/23 – $275
Package: Full Day and Evening Event Members – Regular – $355
Package: Full Day and Evening Event Non-Members – Early Bird by 5/23 – $400
Package: Full Day and Evening Event Non-Members – Regular – $425

Package for Wednesday only includes registration, networking reception and parking.
Members – Early Bird by 5/23 – $100
Members – Regular – $135
Non-Members – Early Bird – $150
Non-Members – Regular – $175

Package for Thursday only includes registration, breakfast, breaks, lunch and parking.
Full Day Only Members – Early Bird by 5/23 – $185
Full Day Only Members – Regular – $230
Full Day Only Non-Members – Early Bird – $225
Full Day Only Non-Members – Regular – $260

Sponsors:

Reception  

Drink Tickets   

Breakfast

Lunch and Tote Bag Inserts 

Tote Bags

Refreshment Break

Table Top Exhibitors 

Interested in sponsoring the Social Summit?  Click here to download the sponsorship application.  For information on sponsorships, contact Donna “DJ” Jarvis-Miller at 703.904.6933 or djmiller@dmaw.org.

Marty Donner, CRO, is a veteran operating and marketing executive with experience in technology, transaction processing and direct marketing in start-ups and Fortune 500 companies. Marty started his career as a sales rep for IBM; from there he went to ADP, where he held a variety of senior marketing positions.

He was a senior vice president for Vertrue where he was part of the management team that took the company public in 1996. Following that event he became COO of Marketing Technology Solutions.

Prior to joining eWayDirect, Marty was vice president of the Customer Acquisitions Solutions business unit (AKA PostMaster Direct) for Return Path. He holds a MBA in Finance from NYU Stern School of Business.

SEIU Conference Center
1800 Massachusetts Ave., NW, Washington, DC
12 noon – 2 pm
Limited to 45 people
$45 – members; $60 – Not-Yet-Members

Register here!

Excite, Connect & Succeed: Making the Most of the Social Web

 

 Sponsored by:    

 

Tracey Holinka, MS, Senior Web Designer / Developer and Managing Partner
Chaos To Clarity LLC

 

 

Jo Golden, MS, PhD, Digital Strategist, Educator and Web Content Wrangler, Chaos To Clarity LLC

  

SEIU Conference Center
1800 Massachusetts Ave., NW, Washington, DC
12 noon – 2 pm
Limited to 45 people
$45 – members; $60 – Not-Yet-Members
Register Now!

Integrating Your Year-End Campaigns
Presenter:  Roger Craver, President and Founder, DonorTrends

Don’t just pay lip service to multi-channel integration.  Do something about it.  And if ever there were a time to swing into action and get a much needed lift from integrating your year-end efforts, it’s now.

Roger Craver, veteran direct response fundraiser and editor of The Agitator, has seen more recessions and year-end appeals than most of us have shoes.  Join him as he walks through the essential steps and schedules for an integrated year-end campaign.

Speaker Bio
Roger M. Craver, a pioneer in direct mail fundraising in the ‘60s…Telemarketing in the ‘70s…Online information services in the ’80s…online fundraising in the ’90s, and cutting edge applied research in the 00s, has helped launch and build some of the household names in the nonprofit sector:  Greenpeace, Common Cause, The National Organization for Women, World Wildlife Fund, Habitat for Humanity and many more.

 The Founder of Craver, Mathews, Smith & Company and Public Interest Communications in the U.S. and Delphi Fundraising in the Netherlands, Roger continues to push the envelope and challenge conventional thinking through his daily blog The Agitator (www.theagitator.net) and with his applied research firm DonorTrends. 

Upcoming Luncheons:

October 20 Luncheon
QR Codes in the Marketplace
Presenter:  John Lill, Consultant, MultiChannel Marketing, QuadGraphics

A rewarding nationwide celebration of the role Postal Customer Councils have in helping businesses succeed.

DMAW Members are being offered a discounted rate for the upcoming National Postal Customer Council Day event.
$40 if paid before 5:00pm, Thursday, September 1
$50 if paid before 5:00pm, Wednesday, September 14
Breakfast and lunch are included.

Join the Northern Virginia Postal Customer Council’s premier event of the year and one of the biggest mailing industry events of the year nationwide. Join FCCs across the nation with a keynote address by Postmaster General Patrick Donahoe broadcast live via satellite. On the broadcast hear from PCCs and businesses of all sizes how they have benefited from participating in their local PCC.

Exhibits Available: Mail Service Providers and Equipment Vendors

National Postal Customer Council Day
Wednesday, September 21
8:00 AM to 2:00 PM

Hosted at the Center for Innovative Technology
2214 Rock Hill Road
Herndon, VA 20170

 Click here for more information.