SEIU Conference Center
1800 Massachusetts Ave., NW, Washington, DC
12 noon – 2 pm
Limited to 60 people
$45 – members; $60 – Not-Yet-Members
Register Now!

2011 National Fundraising Performance Report
Speaker:  Carol Rhine, Senior Fundraising Analyst, Target Analytics, a Blackbaud Company

Speaker Bio:
Carol serves as the key facilitator for the Target Analytics benchmarking collaborative meetings and industry indices.  As a part of that role Carol provides analysis for Target’s quarterly US National Index of Fundraising Performance.  For nearly 25 years, Carol has worked with Target’s donorCentrics reports to provide specialized client reporting and analysis.  A frequent presenter at industry conferences both in the US and abroad, she specializes in broad-based donor support for nonprofits.

Prior to joining Target Carol was the Development Director at KQED public television and radio in San Francisco, Membership Director at KVIE public television in Sacramento, California, a fundraising consultant at Dodd Smith Dann, and the Development Specialist for the National Federation of Community Broadcasters. 

As blogging has made its way from the basement to the board room, many organizations are tapping in. But many more are tapping out. This session will focus on how organizations of all sizes can plan, build, execute and generate ROI from a company blog.

Audience members will walk away with:
   1) Case studies from real-world blogging success stories;
   2) A formula for creating your own blog;
   3) A framework for measuring success on a blog; and
   4) An argument (or two) to present to any internal naysayers (who still think blogging has no place in the digital strategy)

Speaker Bio:
Andrew Hanelly is director of digital strategy at TMG and develops, leads, and executes strategies focused around building audience on digital platforms. He has worked with organizations of all sizes – from the Fortune 500 to the association down the street – helping them to build audience and generate revenue online.  He started his career at Active Interest Media (Backpacker, Yoga Journal, et al) where he built audience and gained dominant web market share for some of the country’s top niche publications online.  Andrew writes for several AdAge Power 150 blogs, including TheFutureBuzz.com, SocialMediaExplorer.com, SpinSucks.com, and Business2Community.com, in addition to running the award-winning EngageTheBlog.com. His work has been featured on PRDaily.com, Social Media Today, in the Content Marketing Institute, and the Hampton Roads Business Journal.

SEIU Conference Center
1800 Massachusetts Ave., NW, Washington, DC
12 noon – 2 pm
Limited to 60 people
$45 – members; $60 – Not-Yet-Members
Register Now!

Mobile Marketing
Speaker:  Kelly Flowers, President, GrowthVine, LLC

Thursday, January 26, 2012
5:45 pm – 8:30 pm
National Press Club|  529 14th Street, NW  |  Washington, DC  20045

REGISTER TODAY!
Member Rate – $65, Non-Member Rate – $85
Includes Keynote presentation, DMAW Annual Business Meeting, cocktails & hors d’oeuvres

Your Privacy…Does It Really Exist?

Join us for an interesting and entertaining presentation on cybersecurity!  You might think what does that have to do with me, direct marketing and fundraising?  Well, quite a bit actually!  With the various opportunities to buy and donate through phones and computers – security and privacy issues are exploding!

Mark Rasch, the director of Cybersecurity and Privacy Consulting for CSC, is responsible for developing and implementing a comprehensive strategy for growing the cybersecurity and privacy consulting practice in CSC.  Rasch, a lawyer and renowned author of numerous security and privacy-related articles, has lectured and taught graduate courses in cyber crime, law and technology at educational institutions across the country.

Mark was recently briefly interviewed on NBC Nightly News regarding Cybersecurity – here is the clip:  Mark Rasch-NBC Nightly News

Mark Rasch
Director, Cybersecurity and Privacy Consulting
CSC

Mark Rasch is director of Cybersecurity and Privacy Consulting for CSC. He is responsible for developing and implementing a comprehensive strategy for growing the cybersecurity and privacy consulting practice in CSC.

Rasch’s career spans more than 25 years of corporate and government cybersecurity, computer privacy, regulatory compliance, computer forensics and incident response. He is a lawyer and recognized author of numerous security- and privacy-related articles. He teaches Cybersecurity Law at the University of Maryland.

Prior to CSC, Rash was president and co-founder of Secure IT Experts, an information security and privacy consulting company. Before that, he held managing director and senior vice president positions at various consulting firms.

Earlier in his career, Rasch was with the U.S. Department of Justice where he led the department’s efforts to investigate and prosecute cyber and high-technology crime, starting the computer crime unit within the Criminal Division’s Fraud Section, efforts which eventually led to the creation of the Computer Crime and Intellectual Property Section of the Criminal Division.

He earned his juris doctor from the State University of New York at Buffalo School of Law and a bachelor’s degree in political science from the State University of New York at Albany.

Thank You to Our Sponsors!

Sponsorship Opportunities: click here to download the sponsorship form or contact Terri Jones at tjones@dmaw.org or 703.471.4902.

SEIU Conference Center
1800 Massachusetts Ave., NW, Washington, DC
12 noon – 2 pm
Limited to 45 people
$45 – members; $60 – Not-Yet-Members
Register Now!

How to Successfully Position and Design your Organization’s Online Brand
Speaker:  Dina Wasmer, President of Incite Creative

As President of Incite Creative, Inc., Dina Wasmer’s primary role is strategic, facilitating positioning workshops, conducting audience interviews and leading marketing plan development. In addition to garnering and managing client relationships, she also provides creative oversight to her team of talented designers, writers and social media wizards. Her agency experience and long list of creative accolades coupled with her strategic mindset provide client’s the return on investment they seek, and does so with humor and humility. Incite Creative, now in its 12th year of business, has an extensive client list in the nonprofit sector including healthcare and education.

Join Dina Wasmer of Incite Creative as she shares best practices for positioning and designing your organization’s online brand. Websites, search engine optimization, search engine marketing, email marketing and social media will all be addressed during the presentation, and she’ll walk you through the following 5-step process that will give you the insight and tactical measures you’ll need to start seeing positive results from your 2012 marketing efforts:

1. Position
2. Plan
3. Create
4. Produce
5. Evaluate

The saying made popular by the 1989 film, Field of Dreams states, “If you build it, (they) will come,” doesn’t necessarily apply to building an online brand. Gone are the days when a “brochure” website will suffice and in order to effectively compete online, an organization needs to be able to articulate more than its mission. It needs to clearly convey why it is the best choice for membership, donations, and volunteer support, and how it is different from other associations, foundations and charitable organizations.

To make matters even more complex, an online brand not only needs to speak to people from different target audience groups, it also needs to speak a whole other language to search engines. However, given the competitive landscape and shrinking dollars that we’re all vying for, there is no one magic bullet. Even a great, optimized website alone isn’t enough. In order to be effective, an organization needs to consider all of the marketing tools in the tool bag and pick the best ones based on its budget and goals.

Marketing Award for eXcellence & Innovation 

Deadline for Entries - Friday, March 16, 2012!

Need a competitive edge in today’s tough market…want to have your agency or company stand out among all the others?

Enter the DMAW MAXI Award Competition! Winning allows you to demonstrate to your prospective and current clients, that you produce award-winning, results-oriented campaigns!

More than just a contest for cute art or design, this is a competition for real direct response professionals who know that winning only comes to those who get results.

The annual MAXI Award Competition is open to DMAW members and nonmembers. All entries are judged anonymously by practicing direct marketers – including a panel of out-of-town judges – to ensure that all entries receive an equal chance of winning based on established criteria.  Since entries do not compete head-to-head, a small agency or firm is as likely to win as a national firm.

COULD YOU BE A JUDGE?
Do you have the experience to be a MAXI Judge?  The minimum professional requirement to serve as a judge is that you must have at least 5 years’ experience in the direct marketing arena – if you have a specialty in direct mail, digital media, telemarketing or DRTV, be sure to let us know. Click here to provide us your information.  Our judging coordinator, Amy Sukol, of Lautman Maska Neill & Company will be in touch with you by March 30.

WHAT HAPPENS WHEN YOU WIN!
Gold, Silver and Bronze Awards will be presented at the MAXI Awards Ceremony, Tuesday, August 7, at the Gaylord National Hotel & Conference Center.  As a winner you will be presented with an award engraved with words that mean a great deal to professionals in our industry: “In Recognition of Outstanding Achievement in Direct Marketing.”

Your winning work(s!) will be published in our annual MAXI award book.  Furthermore, during the 7^th Annual Bridge to Integrated Marketing and Fundraising Conference, your award winning campaign will be showcased in front of thousands of top direct marketing professionals gathered to honor and learn from the best talent in our industry.   

SOMETHING EXTRA SPECIAL COULD HAPPEN TO YOU!
If the judges view your winning campaign as a BIG IDEA – meaning it scored high in results and was truly a successful campaign with strong creative, then you will be recognized again with the Big Idea Award!

Don’t miss the deadline of March 16!

We look forward to receiving your awarding-winning campaigns and meeting you at the awards ceremony!

DMAW is proud to thank our MAXI Award Media Sponsors:

Is your organization successfully using Cross-Channel marketing to successfully reach and retain customers, donors, or members? 

The DMAW Cross-Channel Marketing Symposium is a great opportunity for you to be recognized for your innovation by an audience who will truly appreciate your efforts!  With the emergence of new technologies and techniques and the speed of their adoption across different market sectors, there will be something for everyone to learn!

Register by April 6 to secure their seat at the table and SAVE!
Members – $165 (by 4/6)
Non-Member – $199 (by 4/6)
Additional Sponsor Staff – $145*
*limited to one additional person per sponsor

Check back frequently to see more information on the program.

 

LISTS…the heart of any good Direct Marketing campaign!

2012 List Bazaar Summit
May 16, 2012 | 8:30 AM – 4:00 PM
The Conference Center at Heart House – American College of Cardiology
Washington, DC

Call for Papers is now open!  Click here if you are interested in submitting a presentation for consideration.

Make sure your team is registered to attend the 2012 List Bazaar Summit at the Heart House.  They will leave with new knowledge, an expanded network and fresh concepts to apply to client’s campaigns. 

Register by March 30 to secure their seat at the table and SAVE!
Members – $170 (by 3/30)
Non-Member – $199 (by 3/30)
Members – $199
Non-Member – $215
Additional Sponsor Staff – $145*
*limited to one additional person per sponsor

Schedule-at-a-Glance
8:30 AM – 9:15 AM         Registration and Continental Breakfast
9:15 AM – 10:30 AM       Welcome and Keynote
10:30 AM – 11:00 AM     Coffee Break
11:00 AM – 12:15 PM     2 Breakout Sessions
12:15 PM – 1:30 PM       Lunch with Hosted Round Tables
1:30 PM – 2:15 PM         2 Breakout Sessions
2:15 PM – 2:30 PM         Coffee Break
2:30 PM – 3:00 PM         General Session with a giveaway (must be present to win)
3:00 PM – 4:00 PM         Healthy Cooking Tips and Wine Reception

Watch this page for important program updates as we finalize presenters.  Click here if you are interested in submitting a presentation for consideration. 

Marty Donner, CRO, is a veteran operating and marketing executive with experience in technology, transaction processing and direct marketing in start-ups and Fortune 500 companies. Marty started his career as a sales rep for IBM; from there he went to ADP, where he held a variety of senior marketing positions.

He was a senior vice president for Vertrue where he was part of the management team that took the company public in 1996. Following that event he became COO of Marketing Technology Solutions.

Prior to joining eWayDirect, Marty was vice president of the Customer Acquisitions Solutions business unit (AKA PostMaster Direct) for Return Path. He holds a MBA in Finance from NYU Stern School of Business.

SEIU Conference Center
1800 Massachusetts Ave., NW, Washington, DC
12 noon – 2 pm
Limited to 45 people
$45 – members; $60 – Not-Yet-Members

Register here!

Excite, Connect & Succeed: Making the Most of the Social Web

 

 Sponsored by:    

 

Tracey Holinka, MS, Senior Web Designer / Developer and Managing Partner
Chaos To Clarity LLC

 

 

Jo Golden, MS, PhD, Digital Strategist, Educator and Web Content Wrangler, Chaos To Clarity LLC