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by Donna Baier Stein and Floyd Kemske
Book Info
The direct marketer's copywriting handbook gives you inside secrets to mastering the two most powerful tools of direct marketing. Loaded with examples from some of the most successful direct marketing programs working today. DLC: Sales letters - Handbooks, manuals, etc...

by Robert Bly
Book Info
You'll see 121 of the freshest cost-effective projects from today's top studios. Actual costs are included for most of the projects - and every piece includes details on concept, production, specs and cost-cutting techniques.

by Sheree Clark, Wendy Lyons
Book Info
Features secrets for staying on the cutting-edge of the industry as revealed by nine of the world's top direct mail designers known for creating direct mail that gets results. Great tips from copywriters and client service people whose talents contribute to the success of a direct mail campaign are also included.

The nine projects highlighted feature successful direct mail campaigns including: --business-to-consumer --business-to-business --invitations/announcements --special event promotions --postcards --catalogs --nonprofit/association mailings --development/fund-raising mailings --three-dimensional direct mail

A gallery showcasing hundreds of the most clever direct mail pieces follows each section. Designers, corporate executives, and small business owners are among the many professionals who will discover exciting ways to get results with direct mail.

by Denny Hatch, Don Jackson
Book Info
Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know--from planning to implementation--and from target strategy to all aspects of the creative process.

by Joan Throckmorton
Book Info
Joan Throckmorton is a giant of the direct response/direct marketing industry -- especially on the "creative" side of copywriting, art, and creative direction. And while much of the expertise that breeds success comes only through experience, reading this classic guide can help you build a solid foundation.  Among her achievements, she co-authored the book, 'Dear Friend: Mastering the Art of Direct Mail Fund Raising' with Hank Goldstein, and has spoken at many professional seminars and meetings. In 1985, she won the Woman of the Year award from the Women's Direct Response Group.

by Drayton Bird
Book Info
This book contains all of the information you need to know about direct marketing. It puts aside the myth regarding the 1-2% return on mailings. I had no idea that a 50% return was possible! The book is full of proven advice and tips; planning, list selection, the offer, pricing...it goes on and on.