Special event
Oct 21
8AM - 4:30PM

$230 Members
$260 Non-members

Gannett / USA Today Conference Center
7950 Jones Branch Road, McLean, VA 22107
View map


Let’s Get Digital!

Nonprofits! If you are a DMAW member – take advantage of our $145 Nonprofit rate!
If you are not a DMAW member – take advantage of the $185 Nonprofit rate!
(Respectively, that translates into a discount of 45% and 34% over regular registration!)

Join us for the 2014 Digital Day Forum on Tuesday October 21st for a day of digital marketing success stories, networking, and tips to help you grow your business. You’ll gain valuable insight from experts in the field on new trends and smart integration techniques you can apply to your online strategy. Web-based media is the fastest growing medium out there as more organizations integrate it into their marketing mix. With technology evolving each day, new opportunities surface with new approaches for online tool implementation.

Attend this forum to get the latest on:

  • Social Media – not just Twitter, Facebook and Pinterest. Save time by knowing what the best platforms are for your social media arsenal.
  • Cross Channel Marketing – how to craft the right message for the right medium.
  • Data Analytics – get the run-down on tools you absolutely must have to measure today’s big data: search, mobile, social, video, apps, email and more.
  • Digital Design – how to showcase powerful websites, landing pages and online ads to maximize ROI.
  • Mobile Strategy – get the latest on new tools and apps for strong campaign response.
  • And, much, much more!

Join the industry’s leading digital marketing experts as they provide you with answers to your toughest online marketing questions to help you save time, bolster your response, and boost your profits. You won’t want to miss this forum!


2014 Digital Day Program

8:00 – 8:30 AM
Breakfast & Registration (Lobby and Main Auditorium)

8:30 – 8:40 AM
Welcome Remarks (Main Auditorium)
Brenna Holmes, 2014 Digital Day Forum Chair
Vice President of Digital, Interactive Department, Chapman Cubine Adams + Hussey (CCAH)

8:45 – 9:30 AM
Content Marketing (Main Auditorium)

Different is Better than Better
Cass Bailey, President and CEO, Slice Communications
Anita Garimella, VP Client Analytics Services, RJ Metrics and Trustee, TechGirlz

9:45 – 10:30 AM
Data (Breakout One)
How to Use Your Big Data
Kathy Powers, Chief Liaison, Frakture, Inc.

Digital Data & Using Analytics to Drive Investments
Luke Franklin, Vice President of Member Communications, ASPCA
Kevin Moran, Principal & Co-Founder, Integral, LLC

10:45 – 11:30 AM
Acquisition (Breakout Two)

Every Email Address Isn’t the Same!
Eli Kaplan, Founder, Rising Tide Interactive
Nicole Titus, Digital Director, Ready for Hillary

Messaging that Drives Conversion
Evan Parker, Principal, Freeflow Digital
Sara Thomas, Senior Strategist of Digital Marketing, World Wildlife Fund

11:45 – 12:30 PM
SEO (Main Auditorium)

Nonprofit SEM/Google Grant Management Best Practices
Deborah Ager, Director of Marketing, American Red Cross
Brett Gerstein, CEO, Fliptide

12:30 – 1:30 PM

1:30 – 2:15 PM
Social Media (Breakout Three)

Building a Social Strategy
Beth Becker, Founder/Lead Strategist, Becker Digital Strategies
Rosemari Ochoa, Senior Communications Associate, The Pew Charitable Trusts

Taking Facebook to the Next Level
Anthony Jones, Web Director, Ducks Unlimited
Steven Dawson, Marketing Manager, Woolly Mammoth Theatre

2:30 – 3:15 PM
UX & Design (Main Auditorium)

The UX Secrets of Addictive Websites & Campaigns
Marissa Goldsmith, Functional Analyst, Beaconfire Consulting
Mike Sager, Data and Technology Director, PICO National Network
Jared Scott Schwartz, Director of Strategic Innovation, Beaconfire Consulting

3:30 – 4:15 PM
Multimedia Campaigns (Breakout Four)

Creating Urgency Outside of Year-End
Colleen Hutchings, Senior Director of Online Strategies and Development, Environmental Working Group
Damien Shirley, Account Executive, Chapman Cubine Adams + Hussey (CCAH)
Emily Stevenson, Online Fundraising Manager, Environmental Defense Fund

Stop Trying to Reinvent the Wheel: Online Campaigns that Get Results Everytime
Elizabeth Pegram Bruns, Director of Membership Fundraising, National Trust for Historic Preservation
Laura Connors, Deputy Vice President for Membership, National Parks Conservation Association
Allison Porter, President, Avalon Consulting

Stop Coordinating Your Multi-Channel Fundraising and Start Raising More Money
Adam Arbogast, Senior Director of Communications and Marketing, Vietnam Veterans Memorial Fund
Robin Riggs, Chief Creative Officer, RobbinsKersten Direct
Katie Wiley, Vice President, Blue State Digital

4:30 – 5:00 PM
KeynoteGarth Moore, US Digital Director, ONE Campaign (Main Auditorium)

5:00 – 5:15 PM
Closing Remarks (Main Auditorium)


Also, various DMAW Digital Day Forum sponsorship/branding opportunities are available. Your message will reach digital marketers responsible for developing innovative direct marketing campaigns. Learn more here.


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Garth Moore, US Digital Director, ONE Campaign

@garthmoore ·

Garth Moore is ONE's US Digital Director. Before ONE, Garth worked with various nonprofit campaigns and causes, including foreign aid, health, climate, and animal welfare. He has a MA in Communication from John Hopkins University. Garth follows global technology, nonprofit, social media, causes, and online organizing topics on Twitter.




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