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Going Up for the Rebound

By | February 1, 2013

by Alexia Bailey For marketers, data is essential, and not just data on our prospects and customers.  We need to have an understanding of the overall economy and the forces that influence buying decisions.  Anirban Basu, Chairman and CEO of Sage Policy Group, Inc., gave a lively and information-packed presentation at Wednesday night’s DMAW annual meeting. …

2013 Digital Day Forum Presentations

By | January 15, 2013

To access the presentations from the 2013 Digital Day Forum, simply click on the session title below to begin downloading the presentation slides. If you have any questions, please contact Eerik Kreek at eerik@dmaw.org. Session/Activity Presenter Making Your Emails Mobile Friendly Dan Caro, Director, Online Marketing Operations, Whereoware Multichannel Strategies to Turn Online-Acquired Supporters into…

DMAW November Luncheon Blog

By | December 20, 2012

By Amy Sukol Everything old is new again.  That was the important message that Annie Hughes, President of Type A Strategies,  shared at the November DMAW Luncheon , Smart Copywriting = Success. Despite the fact that the world of communication has changed radically in the last 10 years, the basics of excellent fundraising communication remain…

Guest Blog: Social Media: It’s Not Just About FB and Twitter

By | October 23, 2012

By Sue Marchese, Director of Business Development, Production Solutions Senior Strategist of Social Media at Living Social, Jason Peck ironically thought back in 2007 that “Twitter is for stalkers, thieves and jealous girlfriends.”  Fast forwarding to Jason’s presentation at the DMAW’s October Lunch & Learn, Jason now not only embraces Twitter today, but he encourages…

Lead Nurturing: Recap of the September Lunch & Learn

By | October 2, 2012

Lead nurturing isn’t just for salespeople (though it’s critical for them, too!). Membership Directors, fundraisers, and direct marketers must work on this, because, properly done, nurtured leads produce: 4-10x the response rates of cold prospects Purchases or donations that are 47% higher A 10% increase in return over the first nine months Today’s DMA lunch…

Tool Tips Vlogg: MojoLive.com

By | August 17, 2012

____________________________________________________________________________ Kimba Green is the Chief Engagement Officer with White Lion Social. Contact her at kimbagreen@gmail.com.

Driving Digital Marketing Success with Google Analytics

By | August 14, 2012

Ready Set Rocket: any luncheon speaker from an agency like that is bound to create a little fun (and perhaps impart some something meaningful along the way)!  The topic at the July 19th Lunch & Learn was Marketing Metrics, certainly the focus of marketers everywhere, and in this case, a focus on Google Analytics.  Jonathan Lawoyin…

You’ve Got Data and the Message. Vehicle Delivery Needed.

By | August 7, 2012

“Ha! You’ve got to be kidding.  You can barely walk the dog without getting winded and you think you can run a 10 K….” My inner struggle begins with a glance at a piece of mail. “Sure you used to play baseball back in the day but that was when you had a sliver of…

DMAW August 2012 Update

By | August 2, 2012

7th Annual Bridge to Integrated Marketing & Fundraising Conference Harness the Winds of Change August 7-9, 2012 Gaylord National Hotel & Conference Center National Harbor, MD With over 1200 of your peers and colleagues already registered… What more can we say – it’s here And, you need to be there! Check it out: Bridge Conference ____________________________________________________________________________ One Day is…

And the Maxi Goes to……Me! Jim Chmielewski

By | July 16, 2012

I became a Board member of the DMAW in 2011, but for more years than I can remember, I attended the Maxi Awards every summer.  For me, it is a very exciting time.  The awards kick off the annual DMAW Conference (for the last six years the Bridge Conference) and are a time for me…

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