Posts Tagged ‘direct mail’
Ten Commandments of Copy & Design Part I
You Can’t Risk NOT Reading This! Did you decide to read on? Good. You’re already on your way to improved fundraising results by just knowing these Ten Commandments. (A quick wrap up of DMAW’s Ten Commandments Lunch & Learn featuring Tom Gaffny and Steve Fleshman.) Commandment Number 1 — It’s Not All About YOU! Sorry.…
Read MoreMy direct mail fantasy, and other myths
I’ve found the perfect direct mail donor. Her name is Gladys, and she gives to everything I send her, 100% of the time. But I’m not sharing her with you guys. She’s mine. When Gladys gets a mailing from me, she does exactly what she’s supposed to do. When she sees my piece of…
Read More11 Commandments of Fundraising Design
I look in the mirror, and I start to think I LOOK as old as Moses, but that’s where the comparison seems to end. Though I do have close to 30 years in the industry, so I guess I have a few things I can share in the upcoming DMAW Lunch & Learn…
Read MoreThe Donor Who Keeps on Giving—How Often to Appeal to Your Monthly Givers
At the recent Bridge Conference, I ran into a colleague who asked me the question that many nonprofits grapple with: How often should you ask your existing sustainers for more money? We know that monthly donors are a good source of revenue, but if you aren’t asking for extra gifts during the year, your ‘single’…
Read MoreFrom Sacred Cows to Successful Campaigns — Real Life Victories
What happens after you tip your sacred cows?  In our previous blogs (one and two), we discussed how to identify your nonprofit’s specific sacred cows — those programs, events, campaigns, and practices that you perform religiously, often because that’s the way it’s always been done. Or sometimes our sacred cows are programs that represent too…
Read MoreData Strategy Forum Brings List Community Under One Roof
On May 9th, list professionals will be convening once again, but instead of heading to the List Bazaar, they are all coming down for the new and improved Data Strategy Forum. The name change reflects the changes in the industry. Certainly, for a long time now, we have been working with more than just mailing…
Read More2017 Data Strategy Forum (Formerly List Bazaar)
The annual gathering of list professionals started in the mid-1980s as a way to exchange and market mail list information. We didn’t have web sites, emails, Mail Chimp or any online capabilities to share our lists. Word of mouth…it was as simple as that! But, in recent years, we have been doing much more…
Read MoreIP Targeting Brings Digital and Mail Together
How would you change your next direct mail campaign if you had access to the IP address that matches your prospect list? It’s a question many direct mailers now face. With increasing sophistication and relatively new technologies, you can harness the best of targeted digital and direct marketing. What are my choices? Before we…
Read MoreBrainstorming new ideas for your next marketing campaign?
Here’s a sure fire way to gain some competitive marketing intelligence: one word – IFIT. Because if you’re interested in learning what’s new, unique and working in digital, mobile, and direct mail – you need to get March 7th on your calendar – pronto. The DMAW Innovative Formats Inventive Techniques (IFIT) Seminar brings suppliers, manufacturers…
Read MoreDirect Marketing 101: Mail is Not Dead
You are important. You matter. When push comes to shove, you’re the one that will make a difference. A bit over the top perhaps, but do you feel engaged right now? If so, the piece of advice I’m following from DMAW’s Direct Marketing 101 event has worked—use ‘you’ liberally and make your audience a part…
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