Posts Tagged ‘Direct Marketing’
IP Targeting Brings Digital and Mail Together
How would you change your next direct mail campaign if you had access to the IP address that matches your prospect list? It’s a question many direct mailers now face. With increasing sophistication and relatively new technologies, you can harness the best of targeted digital and direct marketing. What are my choices? Before we…
Read MoreBrainstorming new ideas for your next marketing campaign?
Here’s a sure fire way to gain some competitive marketing intelligence: one word – IFIT. Because if you’re interested in learning what’s new, unique and working in digital, mobile, and direct mail – you need to get March 7th on your calendar – pronto. The DMAW Innovative Formats Inventive Techniques (IFIT) Seminar brings suppliers, manufacturers…
Read MoreDirect Marketing 101: Mail is Not Dead
You are important. You matter. When push comes to shove, you’re the one that will make a difference. A bit over the top perhaps, but do you feel engaged right now? If so, the piece of advice I’m following from DMAW’s Direct Marketing 101 event has worked—use ‘you’ liberally and make your audience a part…
Read MoreDirect Mail Copy for Skimmers, Swimmers and Divers
Direct response copywriting is a combination of art and science. There are thoughtful reasons behind the techniques, phrases and structure of the copy used in different media, as well as the way it’s formatted. It all begins with knowing that people consume information in different ways and that copy will be seen by very different…
Read More8 Years of Uncertainty is Enough
Image courtesy of Stuart Miles at FreeDigitalPhotos.net By Jordanna Sussman I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my 4 Key Takeaways: The wealthy are driving charitable giving This was an overarching theme throughout Carol’s presentation:…
Read MorePower up your Peer-to-Peer Web Site
By Dawn Iype Runs, walks, and rides, oh my! All are becoming increasingly popular with charities looking to engage and leverage their existing donor base. Peer-to-peer fundraising is a great way to use your current donors to reach new ones. When your supporters ask their own personal contacts for donations, those prospective donors are much…
Read MoreKey Performance Indicators: 4 Key Takeaways Every Marketer Needs to Know
By Rachel Reid I had the opportunity to participate in Defining and Using KPIs for Measurability and Success, a webinar hosted by the Direct Marketing Association of Washington (DMAW) and sponsored by RHA Marketing. Elizabeth Engel, CEO & Chief Strategist of Spark Consulting, and Trevor Mitchell, Vice President of American Mensa discussed the importance of…
Read MoreWhat REALLY Drives Success for Your Association?
Reprinted with permission by the author. Information overload – we all experience it personally, every day, with our emails and social media feeds and online media and print media and broadcast media, and that’s hard enough to manage. But in 2016, our associations ALSO struggle with information overload. We have many rich sources of data about…
Read MoreCharitable Giving: Donors Focus On One or Two Organizations
by Daniela Yu and Amy Adkins Charitable Giving: Donors Focus On One or Two Organizations is reposted with permission from Gallup. STORY HIGHLIGHTS Donors regularly give to one or two charities Fully engaged donors are twice as likely to plan to increase their funding A compelling brand or service promise engages donors Americans have a strong…
Read MoreMarketing on a Low Budget – You Can Be Successful!
This blog is authored by Millicent Gorham, PhD (HON), MBA, FAAN, Executive Director, National Black Nurses Association who is one of the Co-Chairs of the September 30th DMAW Association Marketing Day. I have always said that if I can get nurses to experience the National Black Nurses Association (NBNA) annual conference, they will be hooked! They…
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