We are DMAW
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas. However, we welcome everyone from anywhere in the United States whose field of interest is direct marketing, to join us for learning, sharing, networking, and, of course, making good friends and having fun. We look forward to meeting you!
Lunch and Learn: 2020 Election Planning
Maybe you've heard: there's a presidential campaign underway. Or more accurately, a couple dozen. Also 33 Senate races, 425 House races, and countless fights on legislative and advocacy issues. Have you considered the impact on your fundraising? Are you already experiencing it? How do you avoid being overwhelmed by fast-track and button-pushing fundraising expected to exceed $1 billion? How do you design messaging campaigns that won't get buried beneath the onslaught of "I'm pleading with you to chip in $1 before midnight tonight" emails and their postal cousins? And how can you learn from what’s working from this fundraising hotbed and adapt quickly to take advantage of trends? Two political fundraising pros and one legendary industry ...
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Oct 02, 2019
Webinar: Data Privacy. Are You Ready?
Oct 03, 2019
Young Professional Happy Hour (35 and younger)
Oct 17, 2019
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LATEST ARTICLES & RESOURCES
Mail Plans – Are They Really Just for Direct Mail and Do I Really Need One?
No and Yes, according to Jessica Harrington of the Harrington Agency during her recent DMAW webinar. She is also a planner at heart as the detailed webinar revealed. When you take a trip, a GPS-enabled device is a must, but you might also print or download a map. In other words, you bring tools to help find the way. That’s the job Read more >
How to Prioritize and Maximize Your Testing
Direct marketers love testing. It’s how we establish causality and know with certainty that results can be repeated across campaigns. It’s how we mitigate risk across our programs before rolling out with new ideas. It’s how we gain insights about donor and customer behavior that allow us to build effective communication strategies Read more >