Lunch and Learn: 2020 Election Planning


Oct 02, 2019

Webinar: Data Privacy. Are You Ready?

Oct 03, 2019

Young Professional Happy Hour (35 and younger)

Oct 17, 2019

Copywriting Workshop

Our excellent sponsors

We couldn't do this without you.

  • logo
  • logo
  • logo
  • logo
  • logo
  • logo


Mail Plans – Are They Really Just for Direct Mail and Do I Really Need One?

No and Yes, according to Jessica Harrington of the Harrington Agency during her recent DMAW webinar. She is also a planner at heart as the detailed webinar revealed. When you take a trip, a GPS-enabled device is a must, but you might also print or download a map. In other words, you bring tools to help find the way. That’s the job Read more >

How to Prioritize and Maximize Your Testing

Direct marketers love testing. It’s how we establish causality and know with certainty that results can be repeated across campaigns. It’s how we mitigate risk across our programs before rolling out with new ideas. It’s how we gain insights about donor and customer behavior that allow us to build effective communication strategies Read more >