1800 Massachusetts Ave NW
Acquisition Strategy Forum: Maximizing Your Investment
This information packed session will help you kickstart your investment plans for your organization’s future. Our panel of industry leaders will share the key elements you need to develop your strategic road map for smart multi-channel acquisition to set your file on a path of file growth. The panel will cover audience development, creative, setting targets, and tracking to those targets.
Mark you calendar, registration will be opening soon!
Craig DePole, President, Newport One
Craig brings more than 20 years of fundraising and direct marketing experience in developing innovative, results-driven programs for leading nonprofit organizations. As President of Newport One, Craig works closely with nonprofit clients to help them build effective donor strategies and develop compelling creative to achieve fundraising success. He has helped raise hundreds of millions of dollars over his career for causes in all sectors, and he has helped foster long term relationships with donors through multi-channel, donor-centric, integrated fundraising strategies.
Craig’s work has been recognized numerous times by direct marketing associations with awards for excellence and innovation. Craig volunteers his time in the nonprofit and direct marketing community. He serves as Chair of the Association of Direct Response Fundraising Counsel (ADFRCO) Council for The Nonprofit Alliance. He’s a frequent speaker at industry conferences and has authored articles for industry publications. He is a native of California and lives in Maryland with his wife and three kids.
Kate Hollandsworth, Integral
Kate joined Integral in 2018 after working for over 14 years with a full-service direct response marketing agency. Kate helps uncover valuable opportunities by providing strategic recommendations that make their direct marketing programs more successful. With a passion for budgeting, segmentation strategy, testing, and overall program evaluations, she analyzes donor files and acquisition data to develop strategies for communicating with diverse audiences through all fundraising channels.
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