1800 Massachusetts Ave NW
Acquisition Strategy Forum: Maximizing Your Investment
This information packed session will help you kick-start your investment plans for your organization’s future. Our panel of industry leaders will share the key elements you need to develop your strategic road map for smart multi-channel acquisition to set your file on a path of file growth. The panel will cover audience development, creative, setting targets, and tracking to those targets.
After the event, join us for our Spring Happy Hour at City Tap in Washington, DC from 5:30 – 7 PM.
Craig DePole, President, Newport One
Craig brings more than 20 years of fundraising and direct marketing experience in developing innovative, results-driven programs for leading nonprofit organizations. As President of Newport One, Craig works closely with nonprofit clients to help them build effective donor strategies and develop compelling creative to achieve fundraising success. He has helped raise hundreds of millions of dollars over his career for causes in all sectors, and he has helped foster long term relationships with donors through multi-channel, donor-centric, integrated fundraising strategies.
Craig’s work has been recognized numerous times by direct marketing associations with awards for excellence and innovation. Craig volunteers his time in the nonprofit and direct marketing community. He serves as Chair of the Association of Direct Response Fundraising Counsel (ADFRCO) Council for The Nonprofit Alliance. He’s a frequent speaker at industry conferences and has authored articles for industry publications. He is a native of California and lives in Maryland with his wife and three kids.
Tiffany Quast, Senior Vice President, ForwardPMX
Tiffany has more than 20 years experience in the Direct Response Marketing industry and is currently a Senior Vice President at ForwardPMX where her primary focus is on Agency Operations and Client Servicing. While she enjoys the new challenges of her executive level role at ForwardPMX, her passion and experience is rooted in client servicing, analytics and staff development. In the past Tiffany was a lead in the analytics business, helped to develop the ForwardPMX merge purge offering, and led the Direct Mail channel for several years. She enjoys solving complex marketing problems, creating solutions for her clients and loves the opportunity to help develop team members. Tiffany is currently an active member of The Nonprofit Alliance and serves as a member of the Membership Committee and Conference Planning.
Kate Hollandsworth, Integral
Kate joined Integral in 2018 after working for over 14 years with a full-service direct response marketing agency. Kate helps uncover valuable opportunities by providing strategic recommendations that make their direct marketing programs more successful. With a passion for budgeting, segmentation strategy, testing, and overall program evaluations, she analyzes donor files and acquisition data to develop strategies for communicating with diverse audiences through all fundraising channels.
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