8:30 AM - 4:30 PM
1800 Massachusetts Ave, NW
Taking a step up from our 101 and 201 programs going beyond the basics and principals of the “what’s” and the “if’s”, to explore higher level, more strategic topics that can take your direct marketing programs to the next level. In today’s diverse and crowded marketplace, we all need to be looking beyond today and into what tomorrow will bring. We are utilizing plans, programs, data, and results gathered from actual client programs, the attendee will learn about topics such as:
- Applying neuromarketing to your strategy and creative to get the best results
- Modeling within co-ops, including email matches
- AI and Marketing automation techniques
- Optimizing your Analytics
- Social Frontier – what is the next FB fundraiser?
- And much, much more featuring some of the industry’s most dynamic speakers and deep thinkers
In today’s marketing landscape, it’s not enough to simply do what you’ve always done, donors are being distracted even more and social media is getting even more screen time from all donors and potential donors. Make sure you’re making the most of your budgets.
The mission of the 2020 Advanced Topics is simple, to help you take your programs to the next level.
- Member – $125
- Non Member – $150
- Nonprofit Member $100
- Nonprofit Non Member $130
Beth Dahlman, Vice President, M+R
Beth Dahlman, Vice President, M+R has over eleven years of experience leading digital strategy that moves people and raises money. She has led strategy for a diverse set of current and former M+R clients including World Food Program USA, Greater Cleveland Food Bank, Operation Smile, Doctors Without Borders/Médecins Sans Frontières (MSF), and others. Beth also oversees M+R's digital copywriting training ensuring all our clients put out content supporters actually want to read, and most importantly, meets their goals.
Jared Weiss, Director of Advanced Analytics, AARP
Jared Weiss is the Director of Advanced Analytics for AARP. Over the last eight years with AARP, Jared's work has involved applying a variety of data science techniques to solve problems for groups across the organization, ranging from membership to programs such as driver safety and caregiving to AARP’s foundation and advocacy work to ad sales. Jared’s team has built over one hundred models to support AARP (some highlights – predicting someone’s gender using their name, estimating someone’s likelihood to renew, and predicting someone’s likelihood of being a detractor; though Jared’s favorite model may be the run expectancy one he built to justify his decision, in his capacity as the AARP softball team’s third base coach, to not send a runner home). Some of his team’s other notable accomplishments include building a chatbot, using natural language processing to scrape aarp.org and automatically categorize pages, and building a Twitter bot to identify potential caregivers. Jared has degrees in Economics from the University of Chicago and Applied Economics from Johns Hopkins.
TJ Hillinger, Vice President & Director of Analytical Services, Avalon Consulting Group
Anne Morrison, Principal, Anne Morrison Consulting
Marc Almanzor, Manager of Development Systems, Doctors Without Borders
Marc Almanzor is the Senior Manager of Development Systems at Médecins Sans Frontières/Doctors Without Borders (MSF), where he oversees the fundraising operations team, ensuring donor gift information from all revenue channels arrives into the database safely, efficiently and accurately. Marc also moonlights on Twitch, where he has used his weekly livestream to raise funds for various organizations including MSF, Children’s Miracle Network Hospitals, National Alliance on Mental Illness, Rise Above the Disorder, and Mercy Corps. An ardent advocate of livestreaming as a vehicle for both fundraising and community engagement, he most recently spoke at the 2019 Bridge Conference Idealab and published an article in the October 2019 DMAW Marketing Advents. Marc has a B.A. in History from Rutgers University and an M.A. in Diplomacy & International Relations from Seton Hall University.
Shane Marple, Predictive Client Solutions Manager, Wiland
Shane Marple has over 5 years’ experience at Wiland and currently is the Manager of Predictive Client Solutions, Nonprofit. He leads a team of statisticians and analysts who produce models, consult with clients, and look to enhance the client co-op relationship through improved results. He works to help translate modeling methodologies and acquisition strategies to clients in simple, easy to understand language, working with nonprofit organizations large and small. Shane is passionate about helping organizations better evaluate their campaign performance, think about new and creative ways to acquire and retain a donor, and how modeling and audience creation can be tuned to answer these questions.
Amy Garland, Media Supervisor, Bully Pulpit Interactive
Amy Garland is a Media Supervisor at Bully Pulpit Interactive, where she leads and implements advertising strategy for high-profile clients across multiple industries, including Fortune 25 companies. She joined BPI from Omnicom agency Porter Novelli, where she ran media planning and buying for healthcare and government clients. She got her start in the industry working with across traditional and digital media accounts at Media Works, Ltd., in her hometown Baltimore. Amy is passionate about solving client problems big and small, from designing campaigns to reach c-suite executives or testing different tracking and measurement programs. She has a B.A. in Communications, Public Relations, from the University of Maryland, where you can also find her on weekends rooting on the Terps.
Steve Agauas, Ph.D. Director of Moore Neuro-Fundraising® Lab
After earning his doctorate from Central Michigan University, Steve spent two years as a Postdoctoral Fellow at North Dakota State University where he was supported by grants from the National Science Foundation and the National Institute of General Medical Sciences. Steve specializes in Cognitive Psychology and has spent much of his training using eye tracking technology to explore how individuals process words, how they understand text during reading, and the ways in which action affordances may influence visual processing.
As the Director of the Moore Neuro-Fundraising® Lab, Steve and his team design research studies to inform and improve non-profit creative content including DRTV advertisements, Direct Mail, websites, and emails. He has worked with numerous clients including Shriners Hospitals for Children, Operation Smile, and Heifer International.
Adam Treiser, Founder & Chief Executive Officer, Arjuna Solutions
Adam Treiser, Founder/CEO of Arjuna is a distinguished professor of Decision Sciences at the Johns Hopkins University Whiting School of Engineering. Adam is the inventor of the Arjuna platform. He is an industry pioneer in Artificial Intelligence and predictive analytics. He is the author of several AI patents, and the first person to productize AI for personalized pricing and revenue optimization.
He was recently commissioned to deliver the Keynote Address at the United Nations Conference on Human Horizons covering the subject of “A.I. for Humanity”. Adam frequently speaks for the The Non Profit Alliance and PBS system events.
Adam is a graduate of George Washington University and Georgetown Law School.
Kerri Kerr, Chief Operating Officer, Avalon Consulting
Kerri joined the Avalon team in 2005, making the switch from client to consultant. She had already worked with Avalon closely for six years as Manager of Annual Giving Programs at The John F. Kennedy Center for the Performing Arts. It was at the Kennedy Center that Kerri honed her fundraising management abilities and developed her expertise in benefits- and mission-based offers, high-dollar and event fundraising, and donor relations consulting—all skills that continue to contribute to the success of her client accounts at Avalon.
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