8:30 AM - 5 PM
1800 Massachusetts Ave, NW
Taking a step up from our 101 and 201 programs going beyond the basics and principals of the “what’s” and the “if’s”, to explore higher level, more strategic topics that can take your direct marketing programs to the next level. In today’s diverse and crowded marketplace, we all need to be looking beyond today and into what tomorrow will bring. We are utilizing plans, programs, data, and results gathered from actual client programs, the attendee will learn about topics such as:
- Applying neuromarketing to your strategy and creative to get the best results
- Modeling within co-ops, including email matches
- AI and Marketing automation techniques
- Optimizing your Analytics
- Social Frontier – what is the next FB fundraiser?
- And much, much more featuring some of the industry’s most dynamic speakers and deep thinkers
In today’s marketing landscape, it’s not enough to simply do what you’ve always done, donors are being distracted even more and social media is getting even more screen time from all donors and potential donors. Make sure you’re making the most of your budgets.
The mission of the 2020 Advanced Topics is simple, to help you take your programs to the next level.
- Member – $125
- Non Member – $150
- Nonprofit Member $100
- Nonprofit Non Member $130
Beth Dahlman, Vice President, M+R
Beth Dahlman, Vice President, M+R has over eleven years of experience leading digital strategy that moves people and raises money. She has led strategy for a diverse set of current and former M+R clients including World Food Program USA, Greater Cleveland Food Bank, Operation Smile, Doctors Without Borders/Médecins Sans Frontières (MSF), and others. Beth also oversees M+R's digital copywriting training ensuring all our clients put out content supporters actually want to read, and most importantly, meets their goals.
Adam Treiser, Founder/CEO of Arjuna is a distinguished professor of Decision Sciences at the Johns Hopkins University Whiting School of Engineering. Adam is the inventor of the Arjuna platform. He is an industry pioneer in Artificial Intelligence and predictive analytics. He is the author of several AI patents, and the first person to productize AI for personalized pricing and revenue optimization.
He was recently commissioned to deliver the Keynote Address at the United Nations Conference on Human Horizons covering the subject of “A.I. for Humanity”. Adam frequently speaks for the The Non Profit Alliance and PBS system events.
Adam is a graduate of George Washington University and Georgetown Law School.
Kerri Kerr, Chief Operating Officer, Avalon Consulting
Kerri joined the Avalon team in 2005, making the switch from client to consultant. She had already worked with Avalon closely for six years as Manager of Annual Giving Programs at The John F. Kennedy Center for the Performing Arts. It was at the Kennedy Center that Kerri honed her fundraising management abilities and developed her expertise in benefits- and mission-based offers, high-dollar and event fundraising, and donor relations consulting—all skills that continue to contribute to the success of her client accounts at Avalon.
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