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Special event
Oct 17
9AM - 12PM

$125 Members
$150 Non-members

AARP
601 E St NW 4th Floor
Washington, DC 20049
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Copywriting Workshop

Does your fundraising copy need an extra boost? Or a general check up to keep it healthy? This interactive session with our faculty of copy doctors will help you tap into the cures you need. We’ll walk through best practices, share group exercises to get the creative juices flowing and give you small group and one-on-one time to work on real copy examples with some of the best pros in fundraising direct marketing. Attendees will be asked to bring samples of your fundraising emails and direct mail to work on in real time.

You will learn:

  1. Learn how to craft an effective case for giving to transform a nice story into a fundraising powerhouse
  2. Learn to tap into power words to break through the clutter and amp up your copy
  3. Dissect your own copy and learn what to focus on and make stronger
  4. Learn why active and passive voice aren’t grammar school technicalities you can ignore

Members: $125

Non-members: $150

Nonprofit: $100

Buy One Get One! Register one attendee and receive one complimentary registration to give to a nonprofit. To register the second attendee, email Ann Walsh at Ann@dmaw.org with your colleague’s contact info.


 

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Speakers

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Kathy Swayze, Principal, Impact Communications

Kathy Swayze, CFRE, is Impact’s founder and president. She is a past-president of the Association of Fundraising Professionals/DC, the co-chair of the education track for the 2012 Bridge to Integrated Fundraising Conference, serves on the board of the Potomac Crescent Waldorf School and teaches Sunday school at Unity of Washington. She lives in (and is constantly fixing up) her 90-year-old house in Northwest Washington.

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Barry Cox, Copywriter

Barry is a direct response copywriter with 27 years of experience conveying the importance of “responding now” to supporters, and not-yet supporters, of non-profit organizations large and small. Numerous awards for direct marketing excellence attest to Barry’s skills, but he counts the millions of dollars raised and countless worthy missions advanced as his most meaningful accomplishments.

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