National Housing Center
1201 15th Street, NW
Washington, DC 20005
Data Strategy Forum
In today’s modern marketing landscape, it’s not enough to simply market to multiple-channels. Marketing channels must leverage and support each other in order to produce maximum returns.
The mission of the 2019 Data Strategy Forum is simple, to help you integrate and coordinate your marketing channels and break them out of their silos.
This year’s program will feature more speakers, more topics, with a fast-moving fun format emphasizing actionable discussion and case studies which you can put to work right away!
Dollar for dollar, this will be the most productive data and acquisition show you attend all year.
Here’s a partial list of topics which will be covered at Data Strategy Forum 2019:
- Multi-Channel Fundraising
- Keys to Creating a High Impact Social Media Campaign
- Google Grants
- How Direct Mail is Innovating and Thriving in the Digital Age
- P2P Fundraising
- GDPR / Industry Advocacy
- Data Deep Dives
- And much, much more featuring some of the industry’s most dynamic speakers and deep thinkers
Register now to take advantage of our Early Bird Rate before it’s too late!
Early Bird Members: $250
Early Bird Non-members: $300
Nonprofit members: $225
Nonprofit non-members: $250
Sponsorship opportunities are available, please contact Ann Walsh for details at email@example.com or 703.689.3629
Amy Morrison, Customer Success Manager, Sr. Advisory, Blackbaud
Amy Morrison is a Blackbaud Customer Success Manager, Sr Advisory since joining in May 2016. She really enjoys helping clients maximize their programs across Blackbaud deliverables! For the past 16 years, her career has been defined by service within the non-profit industry. Most recently she came from ChildFund International, a child sponsorship focused non-profit, where she oversaw all things digital, from sponsorship acquisition to SMS stewardship. Prior to ChildFund International, she partnered with over 20 nonprofits (including OxFam America, Amnesty International, and Defenders of Wildlife) as a consultant with fundraising agency Chapman Cubine Adams & Hussey, and as an account manager with The Share Group (a telefundraising vendor). And her career originated in public broadcasting with WGBH, Boston’s PBS/NPR station, where she managed the direct mail acquisition and renewal campaigns.
Kevin Peters, Chief Technology Officer, NextAfter
Kevin Peters, as the Chief Technology Officer at NextAfter, serves as the primary strategist for many different nonprofit organizations helping them to raise more money and acquire more donors. Using his background in data science and digital marketing, Kevin works with NextAfter clients to create long-term fundraising strategies based upon historical data trends and through the continuous optimization that comes from rigorous testing.
He is also responsible for spearheading the efforts to improve NextAfter's data and technology capabilities. This involves everything from the creation of custom software that makes A/B testing easier and more efficient (winstonknows.com) to implementing advanced data modeling across multiple channels. The goal is to allow nonprofits to use recent advancements in marketing to raise more money.
Ben Harris, President, Production Solutions
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