Special event
Apr 10
8:30AM - 4:30PM

$125 Members
$150 Non-members

1800 Massachusetts Avenue NW
Washington, DC 20036
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DM 201

Building on the practices and concepts put forth in the extremely successful DM101 program, DM201 has something for everyone. It goes beyond the basics and principals of the “what’s” and the “if’s”, to explore the details and metrics of ongoing successful direct marketing programs. Utilizing plans, programs, data, and results gathered from actual client programs, Topics to be covered include:

  • The Metrics of Creative Testing
  • Modeling – Lists – Email Matching – Coop
  • Retention/Lapsed Strategies
  • Upgrading Mid-Level Strategies
  • Analytic Strategy Review
  • Multi-Channel Marketing

Taught by industry leaders, this full-day seminar will provide immediate educational benefits to the attendees, and provide actionable information which can be incorporated into current and future marketing efforts.

Whether you have been in the industry for 5 years or 25 years, this seminar is for you.


8:30 – 9:00 AM – Registration and breakfast

9:00 – 10:00 AM – The Metrics of Creative Testing
Speakers: Kerri Kerr, Chief Operating Office, Avalon Consulting
                  Dennis Lonergan, President, Eidolon Communications

10:00 -11:00 AM – Modeling – Lists – Email Match – Coop
Speaker:  Roger Hiyama, Vice President, Client Services, Wiland

11:00 – 11:15 AM – Break

11:15 – 12:15 PM – Retention/Lapsed Strategies
Speaker: Marie Kosanovich, Account Director, Lautman Maska Neill & Co.
                 Courtney Lewis, VP Client Services at CCAH

12:15 – 1:15 PM – Lunch

1:15 – 2:15 PM – Upgrading Mid-Level Strategies
Speaker: Karin Kirchoff, Founder and President, K2D Strategies
                 Kathy Swayze, Principal, Impact Communications

2:15 – 3:15 PM – Analytics Statistics Review
Speaker: Robert Connolly, Director of Strategic Services, Integral
                 Thalamus Hill, SVP Analytics, RKD Group

3:15 – 3:30 PM – Break

3:30 – 4:30 PM Multi-Channel Marketing
Speaker: Angela Struebing, Independent consultant, formerly of CDR
                 Katy Jordan, Vice President of Account Management, Nonprofit, PMX Agency
                 Nikki Minard, VP, Digital Marketing, Beaconfire RED

4:30 – 4:45 PM – Wrap Up/Q&A.

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Karin Kirchoff, President, K2D Strategies

With 25 years of experience working with and directly for some of the most dynamic and forward thinking nonprofits, Karin Kirchoff founded K2D Strategies to deliver top notch strategies to nonprofits causes in a way that serves their needs – and not the other way around. Karin has dedicated her career (and volunteer service) to making the world a better place. Her unique perspective and experience comes from serving in executive leadership roles for respected nonprofits like Defenders of Wildlife and National PTA and more than ten years of experience with two direct response agencies directing agency operations and client services. In each role, she has deployed a ceaseless focus on nonprofit direct response strategies and infrastructure needs in order to advance the mission of flagship brands, federated organizations and niche causes.

Her work across channels has helped raise more than $100 million for nonprofits serving nonprofits who focus on women’s and reproductive rights, advocacy for the LGBTQ community, human rights, wildlife and the environment, animal rights and protection, children and public education, music and the arts, and so much more!


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