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Special event
May 22
8:45AM - 4:45PM

$125 Members
$150 Non-members

NAPCO
1500 Spring Garden St #1200
Philadelphia, PA 19130

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DM 201 Philly

Building on the practices and concepts put forth in the extremely successful DM101 program, DM201 has something for everyone. It goes beyond the basics and principals of the “what’s” and the “if’s”, to explore the details and metrics of ongoing successful direct marketing programs. Utilizing plans, programs, data, and results gathered from actual client programs, Topics to be covered include:

  • The Metrics of Creative Testing
  • Modeling – Lists – Email Matching – Coop
  • Retention/Lapsed Strategies
  • Upgrading Mid-Level Strategies
  • Analytic Optimization
  • Multi-Channel Marketing

Taught by industry leaders, this full-day seminar will provide immediate educational benefits to the attendees, and provide actionable information which can be incorporated into current and future marketing efforts.
Whether you have been in the industry for 5 years or 25 years, this seminar is for you.


Agenda

8:30 – 9:00 AM – Registration and breakfast

9:00 – 10:00 AM – The Metrics of Creative Testing
Speakers: Kerri Kerr, Chief Operating Office, Avalon Consulting
                   Dennis Lonergan, President, Eidolon Communications

10:00 -11:00 AM – Modeling – Lists – Email Match – Coop
Speaker:  Angela Newsom, Client Services Director, Wiland

11:00 – 11:15 AM – Break

11:15 – 12:15 PM – Retention/Lapsed Strategies
Speaker: Marie Kosanovich, Account Director, Lautman Maska Neill & Co.
                Lynn Waller, VP Client Services, CCAH

12:15 – 1:15 PM – Lunch

1:15 – 2:15 PM – Upgrading Mid-Level Strategies
Speaker: Karin Kirchoff, Founder and President, K2D Strategies
                 Kathy Swayze, Principal, Impact Communications

2:15 – 3:15 PM – Analytic Optimization
Speaker: Robert Connolly, Director of Strategic Services, Integral
                 Thalamus Hill, SVP Analytics, RKD Group

3:15 – 3:30 PM – Break

3:30 – 4:30 PM Multi-Channel Marketing
Speaker: Angela Struebing, Capital One, formerly of CDR
                 Katy Jordan, Vice President of Account Management, Nonprofit, PMX Agency
                 Mwosi Swenson, President and CEO, Mal Warwick Donordigital

4:30 – 4:45 PM – Wrap Up/Q&A.

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