6PM - 9PM
SEIU Conference Center
1800 Massachusetts Ave
Washington, DC 20036
DMAW Annual Business Meeting and Keynote
Join us at the DMAW Annual Meeting on Thursday, January 24 for How to Hack the Brains of Donors, Members and Other Humans presented by Nancy Harhut, Online Marketing Institute Top 40 Digital Strategist, Social Top 50 Email Marketing Leader.
You know what you want your targets to do. You give them all the best reasons to do it. And still they don’t always respond they way you’d like. But what if there were an easy way to change that?
Advances in neuroscience have uncovered the secrets to prompting people to take the actions we marketers want them to. We simply need to craft our messages to appeal to the human brain, and the hardwired way it makes decisions.
When we do, we dramatically increase the likelihood people will read and respond to our campaigns.
In this fast-paced, example jammed keynote, discover actionable tips to make your fundraising and integrated marketing messages more effective. And see how you can start raising money, membership and key metrics right away.
- Find out why our marketing messages often get ignored or rejected by the human brain
- Discover easy ways to make hardwired human behaviors work in your favor
- See numerous examples of creative — both nonprofit and for profit — that trigger automatic responses, prompting people to act with little to no thought
Please join us for the reception immediately following our presentations. Connect with colleagues, meet the 2019 DMAW Board Members and enjoy our tasty food and drinks!
Members – $85
Nonmember – $95
Nonprofit Member – $65
Nancy Harhut, Chief Creative Officer, HBT Marketing
Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has creative directed integrated campaigns for clients such as AARP, AT&T, IBM, GM Card, Nationwide, Bank of America, Sheraton, UnitedHealthcare, American Express, National Fire Pwillrotection Association, SOS Children’s Villages, Boys and Girls Clubs, and more.
Harhut is known for her interesting and actionable insights that focus on applying behavioral science to marketing. A sought-after, top-ranked speaker, she's wowed audiences in Moscow, Stockholm, Sao Paulo and all over the US -- including attendees at SXSW. Follow her on twitter at @nharhut for topical insights, or email her at firstname.lastname@example.org
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