Special event
Jul 12

$45 Members
$60 Non-members

SEIU, 1800 Massachusetts Ave NW, Washington, DC 20036
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Lunch & Learn: Great Idea! The Basics of Brilliant Brainstorming

“Oh, I’m not creative.” If you haven’t said it yourself, then you know people who have. But if you’re not inviting in every member of your team (and maybe beyond) to take part in a vigorous, energizing, entertaining brainstorming session, then you’re leaving brilliance on the table. And your results will show it! YOU (yes, you!) can learn how to lead a brilliant brainstorming session and come out the other end equipped with GREAT IDEAS; all you have to do is sign up for this fun, irreverent lunch-and-learn taught by a designer and a copywriter who have made careers off of their enthusiastic creative energy. You’ll learn the unbreakable rules of brainstorming, plus the rules you MUST break. You’ll get sweet tips on controlling those overbearing types who like their own voices too much, and on drawing genius from those who never make a peep. You’ll remember why you got into fundraising in the first place. Plan on participating; even shy, “non-creative” attendees will have fun!

This Lunch & Learn is available for CFRE Continuing Education Points! Full participation in Lunch & Learn: Great Idea! The Basics of Brilliant Brainstorming is applicable for 2 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Participation in this Lunch & Learn may assist you in learning or reviewing concepts covered on the Certified Fund Raising Executive (CFRE) examination as detailed on the Test Content Outline provided by CFRE International. CFRE International does not sponsor or endorse any educational programs and this Lunch & Learn was not developed in conjunction with CFRE International.

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Our event sponsors

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Steve Fleshman, Founder/Creative Partner, DR2

Steve is a control-beating, cost-saving, award-winning direct response designer with almost three decades of experience. Steve is known for being able to produce effective design for both offline and online mediums, discerning which design tactics can be translated across channels and when graphic design must change based on the medium. He is a sought-after writer and speaker in the industry.

Steve has been Creative Director for Capital One, EDS, Marsh & McLennan and SQN Communications Design. Known for designing direct-mail packages that get opened, some of his greatest challenges and successes are conceptualizing and designing a Sigmund Freud Lunchbox as the carrier for an invitation to lunch for prospective clients of a mental healthcare HMO prospect package . . . mailing a Gold-Maxi-winning packet of Old Bay seasoning to promote ROI (a sheltered workshop employing the developmentally disabled) and acquisition and renewal mailings selling time share camping spaces. Lest you think his experience is limited to off-the-wall endeavors, Steve’s achievements include creative that resulted in winning acquisition packages for The Nature Conservancy, African Wildlife Foundation, AARP Foundation, FINCA, Human Rights Watch, Smithsonian Institution, the Children’s Inn at NIH and more.


Prudence Bovee, Prudence Bovee Copywriting, Inc.

Prudence Bovee – who is writing this bio in the third person as if she was simply too modest to toot her own horn – has been a fundraising copywriter for a quarter of a century; she is old and not afraid of that fact! She smugly notes that she has never written for a client whose cause she does not personally espouse. Among her past and present clients are The Nature Conservancy, Defenders of Wildlife, Human Rights Watch, Children’s Hospital of Philadelphia, and many other glorious organizations who work daily to make the world a better place.


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