1800 Massachusettes Ave, NW
Lunch and Learn: 2020 Election Planning
Maybe you’ve heard: there’s a presidential campaign underway. Or more accurately, a couple dozen. Also 33 Senate races, 425 House races, and countless fights on legislative and advocacy issues. Have you considered the impact on your fundraising? Are you already experiencing it? How do you avoid being overwhelmed by fast-track and button-pushing fundraising expected to exceed $1 billion? How do you design messaging campaigns that won’t get buried beneath the onslaught of “I’m pleading with you to chip in $1 before midnight tonight” emails and their postal cousins? And how can you learn from what’s working from this fundraising hotbed and adapt quickly to take advantage of trends? Two political fundraising pros and one legendary industry data guru will get your thinking started with some cold, hard truths and hot, helpful advice. Expect lots of thoughtful discussion in additional to practical findings and recommendations.
Attendees will learn:
- Why the 2020 election is going to be the biggest fundraising and message maelstrom in
U.S. history – and how to keep from being left out.
- What we’ve already learned this cycle, and how you can benefit.
- What opportunities exist to stand out from the crowds and make sure your message is heard.
Carol Rhine, Principal Fundraising Analyst, Blackbaud
Carol joined as a principal fundraising analyst for Target Analytics, a division of Blackbaud, in 2005. Carol was instrumental in developing donorCentrics reporting and has, for 25 years, worked with donorCentrics reports to provide specialized client reporting and analysis. She serves as the key facilitator for Target Analytics benchmarking collaborative meetings and industry indices. She serves as a lead analyst for Blackbaud’s international benchmarking and analysis work through its INGO Global Initiative. She specializes in broad-based donor support for nonprofits both large and small. Carol has a bachelor’s degree from DePauw University with a double major in Economics and Psychology.
Tiffany Delgado, Political Strategy Director, The Lukens Company
Tiffany is an experienced fundraiser and organizational builder. Tiffany led a team during the 2016 election cycle that collectively raised more than $200 million for a host of Republicans, expanded membership for the Barnes Foundation in Philadelphia, PA from 350 members to 25,000 active members, and raised 8.5 million to open the 9/11 Memorial and Museum in New York City. In a vertical where it isn’t easy to secure a seat at the table, Delgado has earned a reputation for executing some of the most successful direct response programs in the world earning her numerous awards, including the Rising Star Award from Campaigns and Elections in 2018.
Chrissy Hyre, Vice President, CCAH
Chrissy Hyre, Vice President, Innovation and Client Services, is a seasoned fundraiser and self-professed political junkie. Her passion for developing multichannel strategies designed to increase acquisition, build mid-level programs, expand SMS fundraising and engagement, and grow monthly giving programs has generated industry awards for many of her clients. She has been instrumental in the fundraising success for many well-known Democratic political organizations, including Hillary for America, Obama for America, the DNC, the Democratic Governors Association, the DSCC, and EMILY’s List. Chrissy also leads the Phone and Mobile Strategies division for CCAH, working to expand engagement and revenue for our clients. Most recently, she developed a one-of-a-kind peer-to-peer SMS fundraising model that helps organizations grow and scale in this channel and has been an instrumental driver of developing and expanding broadcast SMS programs for national brands.
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