12PM - 2PM
SEIU Conference Center
1800 Massachusetts Ave
Washington, DC 20036
Lunch and Learn: Perennial Favorites: Annual Fundraising Campaigns, FTW!
The Bridge to Integrated Marketing & Fundraising Conference is the premier conference of, by and for fundraising and marketing professionals. This year, over 2,300 attendees received new tools and strategies, timely advice and timeless wisdom, and heard from some of the most original and inspiring voices in our industry. If you weren’t one of them, we’ve got you covered!
Join us on Thursday, October 18 for DMAW’s Best of Bridge. You’ll get a recap of one of the most popular sessions from this year’s Bridge Conference, Perennial Favorites: Annual Fundraising Campaigns, FTW!
They are part of your daily life for most of the year, but are you making the most of your annual fundraising campaign efforts? Join us to get the skinny on five perennial digital campaigns that will get results: Membership Month, Year End, Anniversary Campaigns, Giving Days and Matching Gifts. In this session, you’ll learn the ins and outs of designing and setting up these tried-and-true, highly effective online fundraising campaigns for your organization and how to improve on them year after year.
You will learn how:
1. A strong fundraising framework can be used over and over and still be effective;
2. To design your campaigns around a theme with a compelling reason to give;
3. To create your own evergreen campaigns combining inspiration and best practices.
Kerri Kerr, Chief Operation Officer, Avalon Consulting Group
Kerri joined the Avalon team in 2005, making the switch from client to consultant. She had already worked with Avalon closely for six years as Manager of Annual Giving Programs at The John F. Kennedy Center for the Performing Arts. It was at the Kennedy Center that Kerri honed her fundraising management abilities and developed her expertise in benefits- and mission-based offers, high-dollar and event fundraising, and donor relations consulting—all skills that continue to contribute to the success of her client accounts at Avalon.
As COO, Kerri is responsible for the day-to-day management of Avalon Client Services—supervising strategic consulting and deliverables for Avalon’s clients and ensuring that the staff and production processes are functioning at the highest level. She also oversees the fundraising programs for a diverse portfolio of clients, including the National Parks Conservation Association, National Geographic Society, Wolf Trap Foundation for the Performing Arts, Friends of the Smithsonian, League of Women Voters, and the National Museum of African American History and Culture. Her analytical expertise and understanding of long-term member value, retention, and return on investment are invaluable assets for the client programs she manages. Kerri’s creative writing background also contributes to the compelling creative that has resulted in some of Avalon’s most successful breakthrough fundraising campaigns.
Myles King, Director of Annual and Digital Fundraising, The John F. Kennedy Center for the Performing Arts
Myles King currently serves as the Director of Annual and Digital Fundraising at The John F. Kennedy Center for the Performing Arts. With over 10 years of multi-channel fundraising experience, Myles effectively manages the annual direct mail, telefundraising, and e-fundraising campaigns.
Laura Connors, VP of Membership, NPCA
As the Vice President for Membership for NPCA, Laura Connors oversees all aspects of this successful and mature program, as well as the mid-level donor program and a variety of digital fundraising initiatives.
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