12 - 2PM
SEIU 1800 Massachusetts Ave NW, Washington, DC 20036
Lunch and Learn: Breaking Integration Myths
We all know that integrated direct marketing is essential to any fundraising program. BUT… when is it NOT the answer? Coordinating mail, email, website, social, online advertising, telemarketing, and text messaging is challenging – and not always the answer! We’ll share the tools, tips, and tricks for the best multi-channel integration of your direct response program… and when to skip it.
Hear first-hand from the Democratic National Committee on how they’ve been tackling integration, from the development of their Mobilization department, and streamlining their on – and offline messaging. In addition to this in-depth case study, we’ll share a variety of other examples from a range of organizations – and, of course, we’ll back it all up with analytics to prove the impact of integration your efforts.
Attendees will learn:
- Innovative examples of integration strategies and tactics
- First-hand experience of merging on – and offline direct marketing efforts.
- Test results and analysis on integrated successes… and failures
- When to say “no” to integration
Stephanie Drahan, Senior Account Executive, Mal Warwick Donordigital
Stephanie Drahan, Online Account Executive at MWD Agency, has over 10 years of experience working at the intersection of marketing, communications, and policy across advocacy nonprofit organizations, membership associations, and the public sector. Prior to working with MWD, Stephanie worked at the League of Women Voters, National Women’s Law Center, Association of Reproductive Health Professionals, and at the Massachusetts State House as a Legislative Aide to a State Representative. Stephanie has a B.A. in Women’s Studies from Skidmore College and a Graduate Certificate from the University of Massachusetts Boston in Women in Politics and Public Policy.
Lauren Williams, Director of Direct Marketing, Democratic National Committee
Lauren Williams has worked her entire career in offline grassroots fundraising efforts for progressive organizations. She joined the DNC in August 2017 as the Deputy Director of Direct Marketing before transitioning to the Director of Direct Marketing position in January 2018. Prior to working at the DNC, she worked at EMILY's List managing a $20 million direct mail and telemarketing program. She also worked in Podium Operations for the Democratic National Convention in 2016.
Clarke Humphrey, Digital Strategist, Democratic National Committee
Clarke Humphrey is a digital strategist with experience working on some of the highest profile digital programs in Democratic politics. She's currently on her second tour of duty at the Democratic National Committee where she serves as the Director of Online Fundraising, overseeing their email, ads, and SMS programs.
During her first tour, she worked mostly with the email team writing for fan favorites like President and Michelle Obama. During the 2016 election, she served as the Digital Director for Hillary for North Carolina where she used email, SMS, and social media to recruit new volunteers and mobilize hundreds of thousands of voters. After the election, Clarke spent some time building email programs for It’s On Us, a campaign to end sexual assault on campuses across the country, and the United State of Women, a megaphone for the women’s movement before joining the team at Bully Pulpit Interactive where she helped drive digital strategy for a mix of political, nonprofit, and corporate clients.
Clarke is originally from Boston and graduated from Northwestern University with bachelor’s degrees in journalism and English literature.
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