12 Noon - 2 PM
SEIU Conference Center
1800 Massachusetts Ave. NW
Washington, DC 20036
Lunch & Learn: Rapid Response
Direct marketers love schedules and to have plans in place, but sometimes unfortunate events such as significant disasters interrupt these plans. A successful rapid response plan can help an organization seize the moment, yielding strong engagement and fundraising results.
Join us for our Rapid Response Lunch & Learn on Thursday, March 15 to hear real-life examples of how organizations across missions and verticals have put rapid response fundraising into effect to boost income and support their missions. We will discuss how to develop an organization-wide rapid response protocol, when to adjust messaging and how to spring into action if and when the need arises.
Don’t wait until it’s too late, register today and get the tools you need to develop the most effective rapid response plan for your organization.
Laurie Houseknecht, Manager, Online Fundraising & Budgets, AARP
Laurie Houseknecht manages AARP Foundation’s online fundraising program along with Development Department budget and forecasting. She has been on the AARP Foundation Direct Response team for more than 7 years working on both the Foundation and Advocacy programs. Prior to that, she worked at Development Resources, inc., a non-profit consulting firm on audits and strategic plans for more than 25 organizations. Laurie also spent more than a decade at the American Red Cross where she worked in many fundraising arenas from in-kind donations to events to direct marketing.
Laura Cole, Director of Account Services, Sanky Communications, Inc.
Laura Cole (@lauraecole) is the Director of Account Services at Sanky Communications. For over 8 years, she has been working with nonprofits in a wide range of verticals as a digital fundraising and marketing strategist at Sanky. She loves thinking creatively about what an email can be, getting her hands dirty with attribution modeling, and using Oxford commas. Areas of particular focus include integrated campaign strategy, digital acquisition, paid search marketing, and social advertising. She has spoken at various DMA, DMA of Washington, DMFA, and AFP events. Prior to coming to Sanky, she worked on the marketing team for the Broadway musical Wicked. In her spare time, Laura runs her neighborhood community supported agriculture (CSA) program and is pursuing a M.A. in Media Studies at The New School.
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