Special event
Mar 21

$55 Members
$70 Non-members

1800 Massachusetts Ave NW
Washington, DC 20036
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Lunch and Learn: Remaking a Middle Donor Program: A Case Study

Middle donors are some of our most committed core. Find out what one organization did to remake and relaunch their middle donor program. Get details and specifics about what worked and what didn’t. From creative messages and package techniques to segmentation and stewardship, this session will provide insight into the key decisions and pitfalls for growing your middle donor program. Also, hear how this organization leveraged the latest trends and research into middle donor programs.

Attendees will:

  • Learn how one organization embarked on the remaking their middle donor program, from restructuring the program to retooling the offers and creative.
  • Learn innovative ways to steward your middle donors so they have a positive donor experience.
  • Learn how to segment and analyze the impact of middle donor programs and how to apply to findings to your organization.


*Lunch will be provided

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Craig DePole, President, Newport One

With more than 20 years of experience with nonprofit organizations, Craig is a fundraising and direct marketing thought leader known for developing innovative, fully-integrated, results-driven programs for many of the nonprofit industry's blue-chip brands.


Rhett Wilson, Vice President - Development, The White House Historical Association

As VP for development, Rhett leads the fundraising efforts for White House preservation, acquisitions, and education programs. Previously, he served as chief development officer for several business schools and held appointments at Johns Hopkins and George Mason University, respectively.


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