1800 Massachusetts Ave, NW
Lunch and Learn: Retention and Lapsed Strategies
In this session, we’ll cover industry trends that point to why focusing on retention strategies in your program is more important now than ever. Key takeaways will include:
- Why retention is important to your organization
- What is a renewal series and how could that work for my organization?
- Tips and techniques to implement that will move the needle in your retention metrics
Marie Kosanovich, Account Director, Lautman Maska Neill & Company
Marie has worked in the Direct Marketing industry for over 20 years – 12 of which have been dedicated specifically to fundraising for nonprofit organizations. As an Account Director, Marie manages the direct response campaigns for the Chesapeake Bay Foundation, Parkinson’s Foundation, Marine Corps Association Foundation, United Spinal Association, Northern Westchester Hospital Foundation, and Ronald McDonald House Charities.
Prior to joining Lautman Maska Neill and Company, Marie managed multi-channel membership campaigns for arts and cultural institutions at The Lukens Company. However, her roots in production started at Quad/Graphics, where she trained in the pressroom and later managed accounts for multi-million-dollar magazines and catalogs. This in turn lead her to Production Solutions, where she honed her skills in direct mail marketing. She is currently serving on the Board of Directors for the Direct Marketing Association of Washington as Programs Committee Chair.
Courtney Lewis, Vice President of Client Services, MINDset direct
Courtney Lewis has been in the direct marketing industry for more than 13 years and has spent that time developing complex, client-specific, multichannel direct marketing strategies for some of the country’s largest and most successful brands. As a disciplined strategist, she has a strong, analytical foundation with a solid creative eye that aids in the design of unique, exciting, and successful marketing campaigns.
In addition to her work in the industry, Courtney is also the President of the Direct Marketing Association of Washington Education Foundation and chairs the Collegiate MAXI committee. Through this position, she works to educate college students about how they can make a difference in the world by establishing a career in direct marketing.
More events you might be interested in
Webinar: Making Your Communications ADA Accessible
Spring Happy Hour