12N - 2PM
SEIU Conference Center
1800 Massachusetts Ave., NW,
Lunch & Learn: The Value of Cultivation — A Case Study from American Farmland Trust
New donor acquisition isn’t easy. The fact is, nonprofits struggle to keep 1 out of 5 of newly acquired donors. The challenges are just as significant for growing and maintaining an active email file. With the hysteria of December fundraising in the rear view, resolutions for the new year still top of mind, and the promise of spring on the horizon, now is the time to create your roadmap for enhancing donor loyalty at your organization. This presentation will explore creative ways to reach out to your donors to thank them, reinforce your brand, and move them up the donor pyramid. With a focus on a multichannel cultivations you will learn how American Farmland Trust has increased donor engagement (and revenue), beat the benchmarks for donor retention, and measured success along the way.
- Practical steps for creating your own roadmap for success
- Tips and tools for measuring success when the return on investment isn’t immediate
- Specific examples of cultivations aimed at engaging new, mid-level, and major donors
Join us on February 19th to hear from Gretchen Mais, Director of Development & External Relations, American Farmland Trust in what promises to be an insightful timely presentation, which was one of the highest rated sessions at the 2014 Bridge to Integrated Marketing Fundraising Conference! Click here to register!
Gretchen Mais, Director of Development & External Relations, American Farmland Trust
Gretchen Mais has been with American Farmland Trust since 2008, managing e-mail communications, e-advocacy, online fundraising, national engagement campaigns, regional and national webinars, and audience analysis. In 2009, she coordinated the launch of the first-ever America's Favorite Farmers Markets contest, which has since reached more than 1,700 farmers markets and 90,000 farmers market shoppers, and she has played a key role in expanding the No Farms No Food® national outreach campaign. She finds this an exciting time to work on projects that bring together local food system planning, farmland preservation, environmental issues and public health.
Mais' previous work experience includes managing a 400-member, 10-farmer cooperative CSA and serving as director of marketing and sales for Granite Creek Vineyards LLC.
She earned a B.A. with a double major in business management of sustainable agriculture and interdisciplinary arts and letters from Prescott College and an M.A. in social and environmental values in food consumption, also from Prescott College.
More events you might be interested in
Webinar: The Budgeting Funnel: Budgeting for a Multi-Channel World
Data Strategy Forum: 20/20 Fundraising – A United Vision
Spring Happy Hour
Acquisition Strategy Forum: Maximizing Your Investment