Special event
Sep 20
9AM - 2PM

$175 Members
$200 Non-members

SEIU Conference Center
1800 Massachusetts Ave
Washington, DC 20036
View map


Sustainer Day

Join us in the morning and learn how to build your sustainer program. Learn from experts on how to recruit and retain sustainers and how to manage the program effectively on the backend. Then stay for our Lunch and Learn presentation from our keynote speaker Steve Froehlich with St. Jude Children’s Hospital – Research Hospital – ALSAC.

For both Sustainer Day and the Lunch and Learn

Member: $175

Nonmember: $200

Nonprofit Member: $100

Nonprofit Nonmember: $130




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Our event sponsors

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Steve Froehlich, Deputy Chief Development Officer, ALSAC/St. Jude Children’s Research Hospital

Steve Froehlich is well-known in the direct response industry for both his love of data and his expertise in growing monthly giving programs.

While with Greenpeace early in his career, Steve dissected program data for their robust street canvass operation taking their recruitment and retention to new levels. As the VP for Direct Response at the ASPCA, he enhanced DRTV and digital channels while simultaneously optimizing sustainer processing on the back end to help achieve record setting growth in their Guardians program. Today, at ALSAC/St. Judes Children’s Research Hospital, Steve leads the development team’s direct response efforts across all channels.

Steve is both detail oriented and a big picture thinker. His innovative approach, commitment to using data to drive program strategy, and passion for monthly giving have been pivotal to the organizations he has supported. Recognized by the DMAW as a Rising Star, Steve holds degrees from American University and NYU. Today he lives in Memphis with his family, roots for Pittsburgh sports teams, and remains a student of life.


Amanda Kautz, Retention Coordinator Annual and Monthly Giving, The Nature Conservancy


Beth Dahlman, Vice President, M+R

Beth has over ten years of experience leading digital strategy that moves people and raises money. She helped big and small organizations like World Food Program USA, Operation Smile, Wildlife Conservation Society and Doctors Without Borders/Médecins Sans Frontières (MSF) pilot new strategies, win policy victories, recruit supporters, retain donors and break annual fundraising records. Beth also oversees M+R's digital copywriting team and runs trainings for staff and clients. She helps ensure our clients share content that motivates and inspires supporters to give, engage, and change the world.


Debbie Barr, AAP, CTP, Senior Director, ACH Network Rules, Process and Communications, NACHA

Debbie Barr has been with NACHA since 1994 and joined the ACH Network Rules Department in 1996. Debbie administers the Rulemaking Process and works directly with the Rules & Operations Committee. In addition, she manages NACHA’s relationship with the ACH Operators and acts as the Rules liaison to the Regional Payments Associations, NACHA’s Direct FI Members, and the Software Information Exchange (SIX) Group. Debbie earned her AAP in 1997 and her CTP in 2003.

Before coming to NACHA, Debbie spent time working with Renaissance, a private/government partnership focusing on tourism and economic development. Debbie holds a BA in Business Administration with a concentration in Marketing from Shenandoah University.


Cameron Popp, Director, Direct Response Fundraising, WETA

Cameron Popp serves as Director of Direct Response Fundraising for WETA public television and radio in Washington. He has worked as a professional fundraiser and consultant for fourteen years in membership marketing, business intelligence and fundraising operations, and now oversees strategy and implementation for one of the most successful membership programs in public broadcasting.

Since joining WETA in 2009, he has worked to build the station’s sustainer program from fewer than 100 sustainers to nearly 40,000 strong, directing online and offline strategies for sustainer acquisition, retention and reinstatement. In addition to sustainer strategy, Cameron is responsible for WETA’s online fundraising program, mail renewals and appeals, acquisition and lapsed mail, and door-to-door canvassing programs.

Prior to joining WETA, Cameron worked for Bentz Whaley Flessner in Arlington, VA, supporting a broad portfolio of the firm’s university and medical center clients in pursuit of their capital campaign goals and analytics needs.


Jim Emlet, Co-Founder & Principal, Integral

Jim Emlet is co-founder and principal of Integral. Jim has over 20 years of strategic experience working for and with non-profits and for-profits to develop business models that guide investment decision to maximize revenue. Prior to Integral, Jim was owner of another analytical consulting firm that provided strategic analysis for non-profits as well as health care organizations.

Jim’s background is very quantitative – he has a bachelor’s degree in applied mathematics from Duke University and a master’s degree in Operations Research from The George Washington University. His career path has been primarily consulting work to help organizations leverage the strength of their data.

At Integral, Jim works with large national organizations such as National Audubon Society, Defenders of Wildlife, Mercy Corps, and the ASPCA.


Joanne Wilson, Director of Acquisition Marketing, The Humane Society of the United States

Joanne Wilson is the Director of Acquisition Marketing at The Humane Society of the United States. In this role, she manages the department that acquires Humane Heroes – the organization’s monthly giving program – through the DRTV and Face to face channels, and tests new sustainer acquisition strategies for the organization.

Joanne got her start in non-profit fundraising at EMILY’s List, where she helped grow the monthly giving program and managed the telemarketing efforts. She has also managed mail and phone programs at Defenders of Wildlife, and worked as a consultant at Chapman, Cubine, Adams and Hussey, and Creative Direct Response where she worked with a wide range of political, progressive, arts, and animal welfare clients.


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