8 AM - 11:45 AM
SEIU Conference Center
1800 Massachusetts Avenue, NW
Washington, DC 20036
Upping Your Digital Program Workshop
Registration Rates: $135 DMAW Member / $95 DMAW Member (Nonprofit)
Registration Rates: $165 DMAW Nonmember / $125 Non-member (Nonprofit)
Please contact Ann Walsh at DMAW (703) 689-3629 for group rate information.
The recently released 2017 Digital Outlook Report found 62% of the nonprofits and charities surveyed have no digital program. If your organization is part of the 62% or if you don’t have dedicated digital staff and don’t follow a written digital strategy or measure key performance indicators – then you need to join us on on Thursday, June 8!
Whether you’re just starting out or have an advanced digital program, we want to help you level up your digital game!
Join report authors Ryann Miller from Care2 and Mike Johnston of hjc for a half day workshop to advance your team’s digital skills. They’ll show you what the most successful digital programs have in common, walk you through applying these findings to your organization, and leave you with achievable goals and benchmarks to measure your success through 2018 and beyond.
Some of what you can expect to learn at this workshop:
- How to set up your digital staff for success
- The nuts and bolts of journey mapping and persona development
- How to measure your progress and set new goals
- Case studies from pioneers of digital fundraising
Digital marketing isn’t just a trend anymore! It’s the “gold standard” for nonprofit organizations who want to measure the effectiveness of their online presence, as well as their content and messaging.
But how can you know if you’re doing digital marketing right? Be sure to attend this workshop on June 8th. To give you a sense of the practical, no-nonsense materials we’ll cover, download the free PDF: “Top 5 Signs Your Digital Marketing Isn’t User-Centric”.
Be sure to register now!
08:00-08:30 AM — Registration/Breakfast
08:30-08:40 AM — Welcome and Opening Remarks
08:45-09:30 AM — First Session:
Creating Organizational Alignment for Digital Success. How do ensure you’ve got the right staff, skills, structure, culture and technology to succeed in the digital marketing and fundraising space. This session will lay the groundwork!
09:30-10:15 AM — Second Session
Customer Experience (CX), Journey Mapping and Persona Development. To create a truly donor-centric approach to digital marketing and fundraising, this session will walk through how you create persona driven conversion funnels to find donors, event participants, advocates, and volunteers at a lower cost than you would believe.
10:15-10:30 AM — Refreshment Break
10:30-11:15 AM — Third Session
Putting It All Together. This final session will walk you through amazing case studies that show when you:
- get your organization prepared and aligned,
- get your personas developed and conversion funnels ready, and
- execute it all in A SMART MARKETING approach to digital marketing and fundraising, you succeed in the 21st century.
11:15-11:45 AM — Closing Comments/End
At What Level is Your Digital Program?
(Source: 2017 Digital Outlook Report)
Michael Johnston, President and Founder, Hewitt and Johnston Consultants
Michael Johnston is the President and founder of the global fundraising consultancy, Hewitt and Johnston Consultants. He has been a fundraiser for 30 years, and has worked with 100’s of nonprofit organizations in Canada, the U.S., Europe, Latin America, and Asia Pacific. Mike is an expert in fundraising innovation and integrated marketing – most especially how new technologies best combine with traditional ways of giving: planned giving, events, major gifts, and annual campaigns. Mike was a founding Board Member of the Washington-based e-Philanthropy Foundation, and was its first chair of its Education Committee. He is also the founding Chair of the Integrated Marketing Advisory Board, a collection of 12 of leading fundraising agencies and related industry associations working hard to help charities do a better job of integrated marketing.
Ryann Miller, Director of Nonprofit Services, Care2
I'm Ryann Miller, Director of Nonprofit Services at Care2. I help nonprofits recruit and retain supporters and donor leads. I've been at Care2 for almost 7 years and have managed over 150 campaigns. With over 40 million members, Care is the largest social network of people standing together for good. Want to check out what we do and how we help nonprofits? Visit www.care2team.com. I have three boys (one big dog and two little humans).
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