Special event
Jun 14
8AM - 10AM

$45 Members
$60 Non-members

1800 Massachusetts Ave NW
Washington, DC 20036
View map


Wake Up & Learn: Mid-level Magic: How you can use your direct response program to leverage big gifts!

Upgrading your donors is essential to having a strong fundraising program.  Many of your donors would be willing to give more – but what’s the right way to ask them?  The truth is that different approaches work for different organizations, and for different donors.  We’ll share a couple of case studies that will illustrate what worked, what didn’t, and why!

By attending this session, you will learn how to:

  • Determine which donors are your best prospects for upgrades.
  • Test different strategies to see what will work best with your donors.
  • Integrate cultivation and upgrade efforts into an existing campaign to maximize net revenue.


This Wake Up & Learn is available for CFRE Continuing Education Points! Full participation in Wake Up & Learn: Mid-level Magic: How You Can Use Your Direct Response Program to Leverage Big Gifts! is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Participation in this Wake Up & Learn may assist you in learning or reviewing concepts covered on the Certified Fund Raising Executive (CFRE) examination as detailed on the Test Content Outline provided by CFRE International. CFRE International does not sponsor or endorse any educational programs and this Wake Up & Learn was not developed in conjunction with CFRE International.

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Our event sponsors

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Lisa Maska, CFRE, Owner/Partner, Lautman Maska Neill & Company

Lisa is co-owner and partner of Lautman Maska Neill & Company, an award-winning fullservice
direct response fundraising firm specializing in nonprofits.

The company she has built with co-owner Tiffany Neill reflects their commitment to
innovation and excellence in direct response fundraising, their belief in the power of nonprofit
organizations to improve the world we live in and their personal goals of leaving the
world a better place.

Lisa began her direct marketing career managing new donor acquisition campaigns
for CARE, a leading humanitarian organization that fights global poverty. She also ran
the annual fund for the Visiting Nurse Service of New York before joining Lautman &
Company in 1992. Over the years, she has developed a strong donor-centric view that
helps shape the critically intimate connection between nonprofit organizations and the
donors who support them. She balances insight into the fundraising needs of established
organizations and start-ups alike. She leads the firm’s work for senior nutrition programs
around the country through the Meals-on-Wheels Fundraising Co-op.

Lisa believes that sharing her expertise continues the Lautman tradition of giving back
to the industry. She frequently speaks at industry conferences and seminars, including
the AFP International Conference, the Bridge Conference in Washington DC, AFP Fund
Raising Day in New York, DMA Nonprofit Days and DMFA and served on the boards of
the Association of Fundraising Professionals’ Washington, DC Chapter and the Direct
Marketing Fundraisers Association (DMFA).

Lisa graduated cum laude from Rice University in Houston, Texas, with a degree in
English literature. She is a retired runner, having completed three marathons including the
Marine Corps Marathon and the New York City Marathon and now attends yoga classes as
often as possible.


Jillian Leslie, Senior Account Executive, Lautman Maska Neill & Company

Jillian brings ten years of experience fundraising for nonprofit organizations to the
Lautman Maska Neill & Company team. As a Senior Account Executive, Jillian helps
implement the direct response campaigns for our Meals on Wheels Co-op, The Actors
Fund and Point Foundation.

Previously, she led the fundraising efforts for NARAL Pro-Choice Maryland, and two
international development organizations that focus on human rights and community
development in Guatemala and El Salvador. In 2008, Jillian worked for Barack Obama’s
presidential campaign in Seattle.

Jillian’s experience in donor services transfers well to fundraising as she is always invested
in the needs of the donor. She thoroughly enjoys the entire process of direct response
fundraising as a way to both engage donors, and help great organizations reach their
fundraising goals.

Jillian received a bachelor’s degree in Political Science from the University of Washington
in Seattle with emphases in Communications and Human Rights.

She has lived in and traveled throughout Central America and speaks fluent Spanish
When not fundraising and advocating for great causes, Jillian can be found spending time
with her family and their two cats, Hops and Barley.


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