Special event
Feb 06
1-2 PM EST

FREE Members
FREE Non-members

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Webinar: Data Legislation: What’s New and What’s Next?

If 2020 is anything like 2019 — and it will be — we can expect a rush of data privacy and ethics state legislation, on the heels of the newly enacted laws in California. With any luck we’ll also finally see a comprehensive, bi-partisan bill in Congress as well. What is the latest news, what does it mean for nonprofits, and where do we think all of this is going to go in the months ahead? Join The Nonprofit Alliance for a breakdown of the beginning of the year activity and what we all need to be doing to keep pace with evolving donor expectations.

Attendees will:

  • Catch up on the latest Capitol Hill news — is a federal law coming any time soon?
  • Find out which states might enact new laws that impact your data marketing programs.
  • Hear news from California as the Attorney General prepares for CCPA enforcement.
  • Discuss the best practices you should be employing now to stay ahead of changing data regulations.

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Mark Micali, Vice President, Government Affairs, The Nonprofit Alliance

As Vice President, Government Affairs, Mark supports The Nonprofit Alliance’s advocacy efforts on Capitol Hill. He has a long career in government affairs, including serving as the Direct Marketing Association’s Vice President, Government Affairs from 1992 to 2008. During his tenure at DMA, Mark represented the Association on its full range legislative issues before Capitol Hill. Mark also created and coordinated DMA’s “Capitol Hill Days” program, which brought industry executives to Washington to lobby members of the House and Senate important to the direct marketing industry. Earlier in his career, Mark worked for six years on Capitol Hill for the late Congressman Dan Rostenkowski of Illinois, the then-chairman of the House Ways & Means Committee.


Shannon McCracken, CEO, The Nonprofit Alliance

Shannon McCracken leads The Nonprofit Alliance (TNPA), a membership association that launched in September 2018 to promote, protect, and strengthen the nonprofit sector. Thanks to unprecedented support and momentum from the nonprofit community, TNPA has quickly stepped up to be the voice for nonprofits on key legislative issues. Prior to her role with TNPA, Shannon spent two years as Charity Navigator’s Chief Development Officer, facilitating communication with nonprofit organizations and dramatically increasing resources to ensure successful implementation of a new strategic plan. Previously Shannon spent 17 years with Special Olympics International, most recently as Vice President of Donor Development, building and managing a collaborative individual fundraising program on behalf of the global HQ and North American chapters. She led a team that managed an integrated direct marketing program, online fundraising, planned giving lead generation, donor services, and database management. Shannon has been an engaged member of the Direct Marketing Association Nonprofit Federation, with past roles as Chairperson of the Advisory Council and Chair of the Ethics Committee. She is a frequent speaker and presenter at industry conferences.


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