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Feb 27
1-2PM

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Webinar: Data Privacy: A Real World Case Study

In the ever-shifting data landscape, it’s imperative that you have a solid footing so that you don’t fall victim to swift, silent and potentially costly legislation changes. Find out what fundraising/direct marketing practitioners are doing now in this new and expanding regulatory environment with new legislation going into effect in California, Colorado and potentially other states, and at the federal level. And what they – and you – need to do moving forward.

Register for the free webinar to ensure that you and your team are following best practices.

The DMAW webinar: Data Privacy and Legislative Update is available for CFRE Continuing Education Points! Full participation in this webinar is applicable for 1 point in Education of the CFRE International application for initial certification and/or re-certification.

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Speakers

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Lynn Labieniec, CEO, Beaconfire RED

Lynn Labieniec is CEO and co-founder of Beaconfire RED, who specializes in digital experiences to acquire and inspire people to engage in meaningful ways. She has been working on tech and digital challenges for social good since 1980. For the last 17 years, she has focused primarily on web and mobile and how they can help organizations meet their goals. Lynn has provided strategy and guidance for some of the country's largest nonprofits such as the League of Women Voters, ALS Association, Feeding America, Ocean Conservancy, Audubon, Inova Health Systems, and others.

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John Mix, Senior Director of Marketing, Human Rights Watch

With more than 28 years of experience in the nonprofit sector, John is currently the Sr. Director of Marketing at Human Rights Watch a global Human Rights organization. Prior to this position he was the Director of Marketing & Fundraising at the International Rescue Committee, responsible for developing digital marketing strategies that grew and diversified the online donor base, as well as engaged and retained existing IRC donors, which resulted in a more the tripling of online revenue. He accomplished this by deploying robust testing, segmentation, and optimization to maximize performance; as well as ensuring digital strategies were aligned with departmental goals to maximize their performance and impact.
His first job at the IRC was as that of Director of Data and Systems Analytics, which he believes is what prepared him for success in this new era of digital marketing. As he like to say, “One never stops being a data analyst… never!”
John has previously held the positions of: Director of the Donor Database Center at the Archdiocese of New York, Information Systems Manager at Carnegie Hall, Development Systems Director at the Guggenheim Museum and Assistant Director of Membership at The Museum of Natural History.
John also holds an MS in Nonprofit Leadership from Fordham University, a BA in Art and Design from Adelphi University, is a PMI-certified Project Management Professional and a beekeeper.

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