Webinar: Fundraising in the Middle of a Pandemic
COVID-19 is classified as a pandemic! We don’t know how long it will last and the general public is panicking. So how should a fundraiser respond? If we fund raise during the pandemic, will we raise money? How will our brand be viewed fundraising during a crisis? Do we still mail? Launch digital campaigns? What’s next?
Join our elite group of panelists as they discuss the insights and wisdom they gained experiencing other crises, such as the Swine Flu Pandemic, 9/11, and other historical events.
Liz Murphy, EVP & Partner, Beaconfire RedEngine
Liz is an integrated marketing and fundraising expert with in-depth knowledge of direct response marketing, digital strategy, fundraising, ecommerce, conversion optimization, and creative strategies.
Before joining Beaconfire RED, Liz was president of RedEngine Digital, a digital marketing and fundraising agency that specialized in helping not-for-profits drive engagement, revenue and brand reach.
Liz has more than 30 years experience growing digital fundraising programs for nonprofits such as CARE, American Diabetes Association, Special Olympics, ACLU and Heifer. She also has nearly 15 years experience executing and directing creative for the National Geographic Society’s direct response mail programs for NGS videos, membership, gift catalog, and books.
Liz is a frequent speaker at industry conferences, including DMA, DMAW, Bridge and NTC. She is also co-chair of the Education Committee and a member of the Board of Directors of the Direct Marketing Association of Washington Educational Foundation.
Walter Lukens, President & CEO, The Lukens Company
Walter founded The Lukens Company in 1986, primarily as a political direct response fundraising firm. The company has expanded significantly in the years since, and now serves clients in the cultural, faith-based, animal welfare, and advocacy space.
Originally from the Philadelphia area, Walter is an avid supporter of the arts and is deeply involved in his community, both in Washington, D.C. and at home in Alexandria, Virginia. Walter serves on the Board of Directors of Living Classrooms of the National Capital Area and The Campagna Center, organizations that improve the lives of children. He is a past board member of Alexandria Country Day School and the Northern Virginia Youth Lacrosse League.
In addition to leading The Lukens Company, Walter is the founder of several other businesses, including Pinnacle List Company and P2P Messaging. He has been featured in numerous direct response publications, including DM News and Direct Marketing Magazine, as well as The New York Times, The New York Times Sunday Magazine, and The Washington Post. He is a frequent speaker at direct marketing associations across the country and at conferences of both the Association of National Advertisers and the Direct Marketing Association of Washington, D.C. He has taught direct response marketing courses at George Washington University and New York University.
Prior to starting TLC, Walter served as a senior advisor to Senator Bob Dole’s 1988 presidential campaign and was active in the Senator’s subsequent national efforts. Walter lives in Alexandria, Virginia.
Tiffany Neill, CFRE, Partner/Owner, Lautman Maska Neill & Co.
Tiffany Neill, CFRE, is co-owner and partner of Lautman Maska Neill & Company, an award-winning full-service direct response fundraising firm specializing in nonprofits.
The company she has built with co-owner Lisa Maska reflects their commitment to innovation and excellence in direct response fundraising, their belief in the power of non-profit organizations to improve the world we live in and their personal goals of leaving the world a better place.
Tiffany draws on over twenty years of fundraising experience going back to early days opening membership responses at B’nai B’rith. Over the years, she has consulted with large and small non-profit organizations and helped successfully launch the direct response fundraising efforts at many. Her personal expertise was recognized by the Direct Marketing Association of Washington who named her Industry All Star in 2015.
Tiffany collaborates with the organizations served by the firm to share what she has learned to propel fundraising forward. She is a frequent speaker at industry meetings and seminars, and has often addressed audiences at the AFP’s International Fundraising Conference, at the Bridge Conference sponsored by the Association of Fundraising Professionals (AFP) and the DMAW as well as at the DMA’s Nonprofit Conference in New York and Washington D.C.
She has served numerous non-profits as a Board member, and currently serves on the Board of the DC Chapter of the AFP as well as on the Board of Directors of the Association of Direct Response Fundraising Counsel (ADRFCo). In 2016 she was Co-Chair of the Bridge to Integrated Marketing Conference. Tiffany holds memberships in the DMA, the DMAW and AFP.
A graduate of Stanford University, she earned an MBA from Johns Hopkins University.
Kim Cubine, President, Chapman Cubine & Hussey
As a kid, Kim worked in the tobacco fields of South Carolina and even drove a school bus during her senior year of high school. She has come a long way since then. “I didn’t see a lot of opportunity for women in the South at that time, so I came to Washington, DC. I wanted a challenging career that truly had a mission.” And she found it. After working for Bill Clinton during his presidential campaign and then during his second term in the White House, Kim joined our firm as a vice president, and worked her way into the firm’s name and top leadership position in 2011. Since then, she has overseen a period of major growth for Chapman Cubine & Hussey. “I love this job because we live our beliefs by only aiding causes we believe in and by always striving to do the right thing for our clients and staff.”
Kim graduated from the University of South Carolina and lives in Washington, DC with her husband Chris Quillian and their daughter Charley.
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