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Special event
Jan 16
1-2PM

FREE Members
FREE Non-members


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Webinar: Maximize Moments that Matter with Awesome Automation

Automation can help you maximize moments that matter most! The moment when browsing becomes clicking… when an incomplete donation form is recaptured… when a one-time donor becomes a monthly donor… and when “sometimes” becomes “loyal.”

Your fundraising program encounters all of these moments and many, many more. So many that it’s hard to respond to each of them efficiently and as timely as possible! That’s where automation comes in. What if you could identify the moments when something changes for your donor or prospect and make sure you are there with the exact right message? This session will use real-world case studies of organizations that are doing just that, with lots of examples, lessons learned, and tips.

Attendees will leave this session with valuable insight on:

  • What’s working in welcome messaging and automated onboarding
  • How automation can help recruit donors & sustainers, upgrade & renew donors, and recapture lapsed sustainers
  • How organizations are using automated messages to keep email list subscribers from going inactive
  • How some groups are using automated messaging to deepen relationships with supporters

Don’t miss this FREE webinar! Automation can help your efficiency, effectiveness, and yes, even your relationships with your constituents.

The DMAW webinar: Maximize Moments that Matter with Awesome Automation is available for CFRE Continuing Education Points! Full participation in this webinar is applicable for 1 point in Education of the CFRE International application for initial certification and/or recertification.

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Speakers

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Wendy Marinaccio Husman, Account Director, Mal Warwick Donordigital

Wendy Marinaccio Husman is an Account Director with Mal Warwick Donordigital. A fundraiser for over 17 years, her favorite topics are digital fundraising, monthly giving and data. Her MWD clients have included Mercy For Animals, Corporate Accountability and Project HOPE, among many other organizations doing fantastic progressive organizing. Wendy has an undergraduate degree in Science, Technology and Society from Stanford University and a Master’s in Performance Studies from Tisch School of the Arts at NYU. Prior to her work with MWD, she worked as Membership Director for the Golden Gate National Parks Conservancy and Development Director for Alonzo King LINES Ballet. She is currently a proud member of AFP-Minneapolis and has served as VP of Membership for AFP-Golden Gate.

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Jessica Bosanko, Senior Vice President, M+R

Jessica Bosanko has been designing effective online advocacy, fundraising and recruitment strategies for nonprofits for more than fifteen years. She's helped Feeding America, the Clinton Foundation, Wildlife Conservation Society (WCS), CARE USA and Human Rights Campaign run and grow sophisticated online fundraising and advocacy programs, including peer-to-peer fundraising for WCS' 5K Run for the Wild at the Bronx Zoo. Before joining M+R in 2007, she honed her skills as an online marketer at Environmental Defense Fund and an online organizer and offline fundraiser with the state PIRGs, directing door-to-door canvass offices in San Diego and Pittsburgh.

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