Level Up Your Direct Response Skills: Fundraising Fundamentals 101 & 201

Fundraising Fundamentals 101 and 201 are coming up and if you – or someone you know – has less than five years of experience in direct response fundraising, then these are two days you shouldn’t miss.

These two information-packed seminars provide attendees with a crash course in multi-channel direct response fundraising, taught by a faculty of experts from all areas of the direct response universe. But more than that, with valuable opportunities for networking and group discussion, this is a great place to meet others who are at the same place in their careers.

Fundraising Fundamentals 101 is designed for newly minted direct response fundraisers or those who work adjacent to direct response fundraising and would like to learn more. In this session, our faculty will walk attendees through the lifecycle of a donor, sharing how we move donors from their very first gift all the way to becoming major or legacy donors. Want to know where prospecting lists come from? This is the place to be. Curious about best practices in package and email design? You’ll get that here! Want to know more about analyzing direct response performance? You’ll hear this and more.

Fundraising Fundamentals 201 takes all this learning to the next level for professionals who have been in the field for two or more years. Faculty takes a deep dive in the topics that you need to master, including how to craft direct response testing, understanding direct response cooperatives and modeling and the role of AI in direct response fundraising.

Former participants have shared that they not only gained valuable information to take back to the office and use right away but also formed important connections with faculty and peers. This is a once-per-year opportunity for a unique curriculum that simply doesn’t exist anywhere else. Don’t miss out – register today!

 

 

Guest Blog by: Amy Sukol, CFRE, Principal at Lautman Maska Neill & Company