Hall of Leaders

ANNOUNCING!

Call for Nominations

Deadline for nominations: Monday, May 16, 2022

2022 DMAW Hall of Leader Award

It’s time, again, to nominate candidates for our highest and most prestigious award –DMAW’s Hall of Leaders Award. And…
It’s easier than ever to nominate a professional!

Click here to complete an online form:
2022 DMAW Hall of Leaders Call for Nominations

If you prefer an editable PDF, click here.

This prestigious peer recognition has been given annually for over 60 years and recognizes the lifetime achievements of a DMAW member who has made extraordinary contributions to our organization and to the direct marketing industry over the course of his or her career.

The Award is based on the following criteria:

Current membership and a high level of personal involvement (Committee Member, Event Volunteer, Board Member, etc.) in and dedication to the activities and objectives of the DMAW;
Notable individual accomplishments in their professional career spanning at least 10 years;
Demonstrable contributions made to furthering knowledge and careers of direct marketing professionals through mentoring, teaching, writing, etc.;
Recipient of national awards, individual recognition, recognized competence, or major contributions to other direct marketing organizations;
The award is given to an individual, not a company, organization, or group;
Nominations are only valid for one year and do not hold over. You may re-nominate a candidate who has not previously won.

I know you must be saying… but the award is not given out until near the end of the year! You want nominations now? YES! We have a rigorous vetting process for candidates that takes a couple of months. Consequently, the deadline for nominations is Monday, May 16, 2022.

Be sure to save the date and plan to join us on Wednesday, November 30th, at the National Housing Center for the Best of Direct, where the Hall of Leaders and several other organizational awards will be presented to our valued members!

SAVE THE DATE:

The recipient of the 2022 Hall of Leader Award will be recognized at the

Best of Direct Gala

Wednesday, November 30, 2022
National Housing Center in Washington, DC!

Best of Direct is a fantastic recognition award event, as well as a great kick-off party for the holiday season! It’s a phenomenal way to celebrate the year-end with colleagues and friends, as well as look forward to a new year!

2021 HALL OF LEADERS AWARD RECIPIENT:

Roger Hiyama
Executive Vice President, Solutions & Innovation
Wiland

Thirty-nine years ago, Roger Hiyama began his illustrious career joining Wiland & Associates for the first time – and this experience began to shape and hone his expertise in the world of database management, marketing, and advance analytics.

While his career began in the for-profit sector, during the ensuing years Roger continued to grow and learn as he worked with a variety of corporate firms focused on serving the nonprofit sector, such as Saturn Corporation, Shop2u, Merkle, Barton Cotton, Russ Reid, SCA Direct and Moore DM Group. In each position, Roger flourished, and his contributions were impactful… from overseeing for Saturn the development of customized database management systems for clients in the US, Canada and Europe to helping build the nonprofit agency practice at Merkle to successfully managing the merger of SCA Direct and Russ Reid.

Roger’s influence and expertise contributed to many successful programs at nonprofits such as: Arthritis Foundation, The Nature Conservancy, National Wildlife Federation, American Red Cross, the Muscular Dystrophy Association, The National Museum of the American Indian, The National World War II Museum, Susan G. Komen for the Cure, Paralyzed Veterans of America and the Boys and Girls Clubs of America to name just a few.

In 2015, Roger returned to Wiland as Senior Vice President where he managed a team of client service directors and coordinators that develop predictive modeling and marketing audiences in support of their clients, list brokers and agencies. In April 2020, Roger was promoted to Executive Vice President, Solutions and Innovation where he’s now focused on Wiland’s industry reporting and digital product development efforts to meet the ever-changing needs of the nonprofit industry.

Throughout Roger’s career, he has always prioritized giving back to the direct response fundraising sector and is an active volunteer for various industry organizations, has spoken at conferences too many to count and has mentored many young professionals coming up through the ranks.

During an incredibly difficult 2020, Roger served as president of DMAW guiding the organization with his steady hand of leadership. As we continue to modify and pivot how we conducted our educational programs, Roger, as immediate past president, continues to lend his wisdom.

Previous DMAW Hall of Leaders Award Recipients

2019
Tiffany Neill

Kate Carr, Executive Vice President of Silver Marketing, is a highly successful and dedicated marketing professional with a 30-year track record of producing award-winning creative content and campaign strategies.

Kate began her career in data analytics at Applications Software Company, which later became DataLab USA. A highlight was working on neural networks for SAAB, Commercial Credit, and Primerica Bank. Following her work at ASC, Kate served as the database marketing manager for the American Bankers Association. While at ABA, she earned her MBA from George Washington University.

In 1996, she joined Silver Marketing. Kate oversees all phases of client projects, from strategy to implementation. Her adherence to excellence, as well as her willingness to go the extra mile and provide superior service is well-recognized by clients. She has had the pleasure to work with organizations like AARP, Endocrine Society, The Washington Capitals, CareFirst BlueCross BlueShield, Smithsonian, The Washington Post, and Ringling Bros. – for whom she even named a circus act!

Kate has been nationally recognized over the years, having won over 120 awards for projects reflecting her strategic, creative, and executive skills, including: Hermes, Marcom, MAXI, Healthcare Advertising, National Health Information, Service Industry Advertising, Summit International, and Communicator awards.

There is no questioning Kate’s dedication to our industry. As an active industry leader and community volunteer, she has served on both the DMAW board and the DMAW EF board for a combined 15 years. She currently serves as the DMAW Blog Chair. She served as the Bridge Conference Marketing Committee Co-chair, Bridge Conference Marketing Committee. She was the 2014 recipient of the DMAW Volunteer of the Year Award and is a two-time co-emcee at Best of Direct.

Kate’s positive attitude and commitment make her a great mentor. She thrives on encouraging and seeing the successes of others personally and professionally. She has written grants for students and professors, undertaken fundraising efforts for student scholarships, and provided pro bono marketing for nonprofit organizations, new start-ups, and entrepreneurships including Discovery Creek Children’s Museum, DC Parks, M3 Wellness, and Raber Books.

When she is not working or volunteering, she keeps busy by spending time with her husband David and son Michael; taking Chloe, her beloved Golden Retriever, for walks; hosting chili parties and movie nights for friends; and swimming (especially in her hometown of Rockport, MA). An avid athlete, Kate plays on multiple tennis teams and loves to run. She has been a sponsor for Landon School’s Mark’s Run, which raises money for Juvenile Diabetes, and is looking forward to completing her 10th Cherry Blossom 10-mile race supporting Children’s Miracle Network.

2018
Kate Carr