We are DMAW
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas. However, we welcome everyone from anywhere in the United States whose field of interest is direct marketing, to join us for learning, sharing, networking, and, of course, making good friends and having fun. We look forward to meeting you!
SPECIAL EVENT
DM 201 Philly
Building on the practices and concepts put forth in the extremely successful DM101 program, DM201 has something for everyone. It goes beyond the basics and principals of the “what’s” and the “if’s”, to explore the details and metrics of ongoing successful direct marketing programs. Utilizing plans, programs, data, and results gathered from actual client programs, Topics to be covered include:
The Metrics of Creative Testing
Modeling – Lists – Email Matching – Coop
Retention/Lapsed Strategies
Upgrading Mid-Level Strategies
Analytic Optimization
Multi-Channel Marketing
Taught by industry leaders, this full-day seminar will provide immediate educational benefits to the attendees, and provide actionable ...
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Jun 04, 2019
Digital Day Forum
Jun 12, 2019
Webinar: Mail Plans—Are they really just for direct mail and do I really need one?
Jun 20, 2019
Lunch and Learn: Breaking Integration Myths
LATEST ARTICLES & RESOURCES
DM 201: Stop Getting Comfortable and Start Innovating
DM 201 is an intermediate-level course that’s perfect for anyone who already has some direct marketing experience under their belt—whether at an agency, nonprofit, list broker, production company, or analytics firm—and wants to go beyond the basics. Somewhere between being a total newbie and seasoned vet things start to fall into Read more >
Middle donors and the White House
Are your middle donors suffering from middle child syndrome? Do they feel excluded, ignored, overshadowed by the over-indulged major donors and the high volume, attention-stealing low dollar donors? Organizations are starting to shine the spotlight on middle donors, and rightly so. The reality is middle donors account for less Read more >
