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LATEST ARTICLES & RESOURCES

Crisis Communications for Nonprofits in the Digital Age

If you’re like me you might have wondered why at the Annual Business Meeting of the Direct Marketing Association of Washington, our keynote speakers were speaking on crisis communications as opposed to, one might be forgiven for assuming, direct marketing. But, when you dig into the outcomes of a crisis – it is clear that every dusty Read more >

A Deeper Dive into Donor Advised Fund Marketing

One of the biggest challenges we face as an industry is the consolidation of billions of philanthropic dollars into Donor Advised Funds. This has been heightened by the 2018 tax reform. For instance, have you ever used a deadline on your Donor Advised Fund marketing for your year-end campaign? I certainly hadn’t. After all, the Read more >