We are DMAW
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas. However, we welcome everyone from anywhere in the United States whose field of interest is direct marketing, to join us for learning, sharing, networking, and, of course, making good friends and having fun. We look forward to meeting you!
SPECIAL EVENT
DMAW Annual Business Meeting and Keynote
Join us at the DMAW Annual Meeting on Thursday, January 24 for How to Hack the Brains of Donors, Members and Other Humans presented by Nancy Harhut, Online Marketing Institute Top 40 Digital Strategist, Social Top 50 Email Marketing Leader.
You know what you want your targets to do. You give them all the best reasons to do it. And still they don’t always respond they way you’d like. But what if there were an easy way to change that?
Advances in neuroscience have uncovered the secrets to prompting people to take the actions we marketers want them to. We simply need to craft our messages to appeal to the human brain, and the hardwired way it makes decisions.
When we do, we dramatically increase the likelihood people will ...
Read more >
Jan 24, 2019
DMAW Annual Business Meeting and Keynote
Feb 06, 2019
Webinar: MAXI (How to Complete a Submission)
Feb 27, 2019
Webinar: Data Privacy: A Real World Case Study
LATEST ARTICLES & RESOURCES
A mail donor and a digital donor walked into a bar…
If your first reaction to the title above is, “I don’t get it, is that a joke?”, then you likely were not among fortunate, dedicated marketers, who braved the region’s first snow dusting of the season to attend this month’s DMAW Lunch and Learn, “Digital First: Why Translating DM Content Just Won’t Cut It!” While the title Read more >
Key Takeaways – National Association of Charitable Gift Planners 2018 Conference
Last month, I attended the National Association of Charitable Gift Planners Conference in Las Vegas. This is the premier national gift planning conference, with three days packed with presentations on all aspects of planned giving. I’ve been happy to see an increasing number of panels and discussions focused on marketing – the main driver Read more >
