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LATEST ARTICLES & RESOURCES

DM 201: Stop Getting Comfortable and Start Innovating

DM 201 is an intermediate-level course that’s perfect for anyone who already has some direct marketing experience under their belt—whether at an agency, nonprofit, list broker, production company, or analytics firm—and wants to go beyond the basics. Somewhere between being a total newbie and seasoned vet things start to fall into Read more >

Middle donors and the White House

Are your middle donors suffering from middle child syndrome? Do they feel excluded, ignored, overshadowed by the over-indulged major donors and the high volume, attention-stealing low dollar donors?  Organizations are starting to shine the spotlight on middle donors, and rightly so.  The reality is middle donors account for less Read more >