We are DMAW
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas. However, we welcome everyone from anywhere in the United States whose field of interest is direct marketing, to join us for learning, sharing, networking, and, of course, making good friends and having fun. We look forward to meeting you!
SPECIAL EVENT
Webinar: The Budgeting Funnel: Budgeting for a Multi-Channel World
The pathways to acquisition, renewal, sustainer, and mid-level are no longer linear. You have to build strategies, budgets and plans that align with each stage of the donor journey. From awareness to acquisition and retention, online and offline, your channel investments need to be optimized for each stage of the supporter journey and your budgeting needs to be flexible enough to adapt.
In this session, we will help you understand the roles each channel plays in the donor journey , the best ways to create an integrated budgeting document, and how to maximize your return on investment.
Attendees will learn:
Goal setting for each stage of the supporter journey
Budgeting to reach each goal of and balancing digital and offline ...
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Apr 16, 2020
Webinar: The Budgeting Funnel: Budgeting for a Multi-Channel World
May 14, 2020
Data Strategy Forum: 20/20 Fundraising – A United Vision
Jun 11, 2020
Spring Happy Hour
LATEST ARTICLES & RESOURCES
Gratitude in Uncertain Times: 12 Tips to Show Donors They Matter
As we write this from our home offices in Maryland and Virginia, incredible staff at the nonprofits we care about are scrambling to figure out how to continue driving their missions through the COVID-19 pandemic. We are speaking with clients throughout the day to do our best to support them during this difficult time, and to ensure they can Read more >
The Right to (Data) Privacy: How the Federal and State Legislation Are Addressing Data Privacy Concerns
The right to privacy has been a hotly debated issue for over a century in the United States. As far back as 1890, future Associate Supreme Court Justice Louis Brandeis, along with attorney Samuel D. Warren, wrote that “recent inventions and business methods call attention to the next step which must be taken for the protection of the Read more >
