We are DMAW
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas. However, we welcome everyone from anywhere in the United States whose field of interest is direct marketing, to join us for learning, sharing, networking, and, of course, making good friends and having fun. We look forward to meeting you!
SPECIAL EVENT
Webinar: Data Legislation: What’s New and What’s Next?
If 2020 is anything like 2019 -- and it will be -- we can expect a rush of data privacy and ethics state legislation, on the heels of the newly enacted laws in California. With any luck we'll also finally see a comprehensive, bi-partisan bill in Congress as well. What is the latest news, what does it mean for nonprofits, and where do we think all of this is going to go in the months ahead? Join The Nonprofit Alliance for a breakdown of the beginning of the year activity and what we all need to be doing to keep pace with evolving donor expectations.
Attendees will:
Catch up on the latest Capitol Hill news -- is a federal law coming any time soon?
Find out which states might enact new laws that impact your data marketing ...
Read more >
Feb 04, 2020
Webinar: MAXI – How to Complete Your Submission
Feb 06, 2020
Webinar: Data Legislation: What’s New and What’s Next?
Feb 13, 2020
Lunch and Learn: Retention and Lapsed Strategies
LATEST ARTICLES & RESOURCES
A Deeper Dive into Donor Advised Fund Marketing
One of the biggest challenges we face as an industry is the consolidation of billions of philanthropic dollars into Donor Advised Funds. This has been heightened by the 2018 tax reform. For instance, have you ever used a deadline on your Donor Advised Fund marketing for your year-end campaign? I certainly hadn’t. After all, the Read more >
Your Guide to a Clean Bill of Copy Health – Learnings from DMAW’s Copy Clinic
Fundraising copy is a tricky beast to master. Breaking through the clutter—we encounter 5,000 brand and ad messages a day!—is a necessary but arduous task faced by fundraising professionals around the world. Thankfully, copywriting experts and accompanying prescriptions are available to treat symptoms like copy fatigue, feverish wordiness Read more >
