We are DMAW
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas. However, we welcome everyone from anywhere in the United States whose field of interest is direct marketing, to join us for learning, sharing, networking, and, of course, making good friends and having fun. We look forward to meeting you!
SPECIAL EVENT
2020 Annual Meeting, Keynote and Networking Reception
Join us for the DMAW Annual Meeting on Thursday, January 16, 2020 to hear the keynote presentation:
The Runaway Story – Crisis Communications In The Digital Age
“Which office do I go to, to get my reputation back?”
Raymond Donovan, former Secretary of Labor under Ronald Reagan
Nonprofits and their direct marketing companies are no stranger to conflict and crisis. From regulation to litigation, investigative journalists to online criticism, crisis and investigation can be nearly as frequent as success. Worst of all, perhaps, are the stories that go national and are based more on fiction than fact. How do you see them coming? How do you engage social media and allies to prevent or minimize them? What is changing so that these ...
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Jan 16, 2020
2020 Annual Meeting, Keynote and Networking Reception
Feb 06, 2020
Webinar: Data Legislation: What’s New and What’s Next?
Feb 13, 2020
Lunch and Learn: Retention and Lapsed Strategies
LATEST ARTICLES & RESOURCES
A Deeper Dive into Donor Advised Fund Marketing
One of the biggest challenges we face as an industry is the consolidation of billions of philanthropic dollars into Donor Advised Funds. This has been heightened by the 2018 tax reform. For instance, have you ever used a deadline on your Donor Advised Fund marketing for your year-end campaign? I certainly hadn’t. After all, the Read more >
Your Guide to a Clean Bill of Copy Health – Learnings from DMAW’s Copy Clinic
Fundraising copy is a tricky beast to master. Breaking through the clutter—we encounter 5,000 brand and ad messages a day!—is a necessary but arduous task faced by fundraising professionals around the world. Thankfully, copywriting experts and accompanying prescriptions are available to treat symptoms like copy fatigue, feverish wordiness Read more >
