We are DMAW
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas. However, we welcome everyone from anywhere in the United States whose field of interest is direct marketing, to join us for learning, sharing, networking, and, of course, making good friends and having fun. We look forward to meeting you!
SPECIAL EVENT
Lunch and Learn: Digital First: Why Translating DM Content Just Won’t Cut It
Every fundraiser knows the value of direct mail. Tried and true, it puts your mission right in your supporters' hands. Direct mail is reliable, and most nonprofits have had direct mail programs, well, forever! So when it comes to building a digital program, it's tempting to cut and paste the best of your direct mail content and strategy right into digital. It's a solution, but here's the cold, hard truth: It's not a solution that works.
An organization's digital program needs to be designed with digital in mind, first. Organizations can't cut and paste and expect to see success -- in doing so, they miss out on the opportunity to leverage many of the creative approaches and tactics that make digital so effective for fundraising.
In ...
Read more >
Nov 15, 2018
Lunch and Learn: Digital First: Why Translating DM Content Just Won’t Cut It
Dec 04, 2018
2018 Best of Direct
Jan 16, 2019
Webinar: Messaging Automation
LATEST ARTICLES & RESOURCES
Key Takeaways – National Association of Charitable Gift Planners 2018 Conference
Last month, I attended the National Association of Charitable Gift Planners Conference in Las Vegas. This is the premier national gift planning conference, with three days packed with presentations on all aspects of planned giving. I’ve been happy to see an increasing number of panels and discussions focused on marketing – the main driver Read more >
Online Fundraising Best Practices for Nonprofits
Best Practices and Bold Innovations: Recapping the Best of Bridge Lunch and Learn If you missed out on the 2018 Bridge Conference like me, I hope you made a point to attend DMAW’s Best of Bridge Lunch and Learn on October 18th! At this Lunch and Learn, one of the most popular sessions from this year’s conference was recapped by Kerri Read more >
