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LATEST ARTICLES & RESOURCES

It’s not your grandma’s telefundraising anymore!

When I talk to younger fundraisers, they often say: “Why would I use the phone? I never answer it.”  Not surprising -  they’re just like our sons, who are now 29 and 31 years old. But herein lies the problem. What you as a (young) person may think to be true may not actually be the case for your donors! And those are the people who Read more >

Mastering Metrics to Optimize Your Program

Looking to optimize your direct marketing programs? Start with the data. As Avalon VP of Analytics TJ Hillinger and Integral Principal Kevin Moran shared with their viewers during the DMAW webinar Data-Driven Fundraising: Mastering Metrics to Optimize Your Program: “  The key to maximizing value and sustained growth is getting the Read more >