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SPECIAL EVENT

14th Annual Bridge to Integrated Marketing & Fundraising Conference

UPCOMING

Aug 08, 2019

Summer Happy Hour

Sep 19, 2019

Lunch and Learn: 2020 Election Planning

Oct 17, 2019

Copywriting Workshop

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LATEST ARTICLES & RESOURCES

How to Prioritize and Maximize Your Testing

Direct marketers love testing. It’s how we establish causality and know with certainty that results can be repeated across campaigns. It’s how we mitigate risk across our programs before rolling out with new ideas. It’s how we gain insights about donor and customer behavior that allow us to build effective communication strategies Read more >

Digital Day 2019: Expecting the Unexpected

Going into DMAW’s Digital Day for the second year in a row, I knew I’d be leaving with a wealth of new knowledge in the digital space, but little did I know that the lessons learned would be both inside and outside of the sessions. Digital Day taught me more than just the latest digital trends, email deliverability, and data segmentation, Read more >