We are DMAW
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas. However, we welcome everyone from anywhere in the United States whose field of interest is direct marketing, to join us for learning, sharing, networking, and, of course, making good friends and having fun. We look forward to meeting you!
SPECIAL EVENT
Webinar: How to Prioritize & Maximize Your Testing
Testing is one of the most important things we as marketers do. But how do you decide WHAT to test and WHEN? And once you have the data, NOW WHAT? Join CCAH and AARP Foundations as they walk you through the best way to approach testing across channels. This session will cover everything from how to decide if and when you need to test, thinking strategically about short term vs. long term evaluation, determining if you should take a random sample of a stratified sample, performing a risk assessment, and the biggest question of all IS IT EVER OK NOT TO TEST?
This interactive session will combine both testing theory and real-life examples of how organizations ut these theories into action. Over the course of 50 minutes we'll cover ...
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Apr 30, 2019
Webinar: How to Prioritize & Maximize Your Testing
May 09, 2019
Data Strategy Forum
May 14, 2019
Lunch and Learn: Industry Trends with Carol Rhine
LATEST ARTICLES & RESOURCES
Middle donors and the White House
Are your middle donors suffering from middle child syndrome? Do they feel excluded, ignored, overshadowed by the over-indulged major donors and the high volume, attention-stealing low dollar donors? Organizations are starting to shine the spotlight on middle donors, and rightly so. The reality is middle donors account for less Read more >
Reaching donors when you don’t have an “Aunt Bertha”
I had the pleasure of attending the DMAW Annual Meeting and hearing from keynote speaker Nancy Harhut about how to hack the brains of donors, members, and other humans. It was fascinating! Nancy shared a story about where her interest in fundraising began – at age eight when, incentivized by a banana-seat bike prize, she was tasked with Read more >
