We are DMAW
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas. However, we welcome everyone from anywhere in the United States whose field of interest is direct marketing, to join us for learning, sharing, networking, and, of course, making good friends and having fun. We look forward to meeting you!
SPECIAL EVENT
Lunch and Learn: Digital First: Why Translating DM Content Just Won’t Cut It
Every fundraiser knows the value of direct mail. Tried and true, it puts your mission right in your supporters' hands. Direct mail is reliable, and most nonprofits have had direct mail programs, well, forever! So when it comes to building a digital program, it's tempting to cut and paste the best of your direct mail content and strategy right into digital. It's a solution, but here's the cold, hard truth: It's not a solution that works.
An organization's digital program needs to be designed with digital in mind, first. Organizations can't cut and paste and expect to see success -- in doing so, they miss out on the opportunity to leverage many of the creative approaches and tactics that make digital so effective for fundraising.
In ...
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Oct 25, 2018
Fall Happy Hour
Nov 15, 2018
Lunch and Learn: Digital First: Why Translating DM Content Just Won’t Cut It
Dec 04, 2018
2018 Best of Direct
LATEST ARTICLES & RESOURCES
Gain & Sustain: Tips for Long-term Growth and Success in Nonprofit Monthly Giving Programs
DMAW Sustainer Day, September 2018, was an opportunity to listen to experts from some of the most respected and relevant nonprofits in the U.S., including ALSAC/St. Jude’s Children’s Research Hospital, Humane Society of the United States, and The Nature Conservancy, answer questions and share success stories about monthly giving programs. Read more >
It’s not your grandma’s telefundraising anymore!
When I talk to younger fundraisers, they often say: “Why would I use the phone? I never answer it.” Not surprising - they’re just like our sons, who are now 29 and 31 years old. But herein lies the problem. What you as a (young) person may think to be true may not actually be the case for your donors! And those are the people who Read more >
