We are DMAW
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas. However, we welcome everyone from anywhere in the United States whose field of interest is direct marketing, to join us for learning, sharing, networking, and, of course, making good friends and having fun. We look forward to meeting you!
SPECIAL EVENT
Lunch and Learn: 2020 Election Planning
Join Carol Rhine, Blackbaud, Tiffany Delgado, The Lukens Company and Chrissy Hyre, CCAH for an insightful discussion on the impact of the 2020 election on fundraising - and how to plan your ...
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Sep 19, 2019
Lunch and Learn: 2020 Election Planning
Oct 17, 2019
Copywriting Workshop
Nov 21, 2019
Lunch and Learn: Donor Advised Funds
LATEST ARTICLES & RESOURCES
Mail Plans – Are They Really Just for Direct Mail and Do I Really Need One?
No and Yes, according to Jessica Harrington of the Harrington Agency during her recent DMAW webinar. She is also a planner at heart as the detailed webinar revealed. When you take a trip, a GPS-enabled device is a must, but you might also print or download a map. In other words, you bring tools to help find the way. That’s the job Read more >
How to Prioritize and Maximize Your Testing
Direct marketers love testing. It’s how we establish causality and know with certainty that results can be repeated across campaigns. It’s how we mitigate risk across our programs before rolling out with new ideas. It’s how we gain insights about donor and customer behavior that allow us to build effective communication strategies Read more >
