We are DMAW
The Direct Marketing Association of Washington is the largest regional direct marketing association in the US. The majority of DMAW members are end-users, vendors, suppliers, agencies, freelancers, educators, and students located in the Washington metro, Baltimore, and Central Virginia areas. However, we welcome everyone from anywhere in the United States whose field of interest is direct marketing, to join us for learning, sharing, networking, and, of course, making good friends and having fun. We look forward to meeting you!
SPECIAL EVENT
Lunch and Learn: Breaking Integration Myths
We all know that integrated direct marketing is essential to any fundraising program. BUT... when is it NOT the answer? Coordinating mail, email, website, social, online advertising, telemarketing, and text messaging is challenging - and not always the answer! We'll share the tools, tips, and tricks for the best multi-channel integration of your direct response program... and when to skip it.
Hear first-hand from the Democratic National Committee on how they've been tackling integration, from the development of their Mobilization department, and streamlining their on - and offline messaging. In addition to this in-depth case study, we'll share a variety of other examples from a range of organizations - and, of course, we'll back it all ...
Read more >
Jun 20, 2019
Lunch and Learn: Breaking Integration Myths
Jul 10, 2019
14th Annual Bridge to Integrated Marketing & Fundraising Conference
Jul 10, 2019
40th Annual MAXI Awards
LATEST ARTICLES & RESOURCES
Digital Day 2019: Expecting the Unexpected
Going into DMAW’s Digital Day for the second year in a row, I knew I’d be leaving with a wealth of new knowledge in the digital space, but little did I know that the lessons learned would be both inside and outside of the sessions. Digital Day taught me more than just the latest digital trends, email deliverability, and data segmentation, Read more >
The Carrier’s Curse: Questioning, Testing, and Why Everything Plain Is Exciting Again
Raise your hand if you’ve been here: you’re mailing a package with a heartwarming case for support, copy that hits all your marks in two pages or less, all in a gorgeous, full bleed, four-color carrier. The package is great, the message is strong, and your lists are ready to go. You’re so proud of this piece, you even stick the carrier up Read more >
