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LATEST ARTICLES & RESOURCES

Digital Day 2019: Expecting the Unexpected

Going into DMAW’s Digital Day for the second year in a row, I knew I’d be leaving with a wealth of new knowledge in the digital space, but little did I know that the lessons learned would be both inside and outside of the sessions. Digital Day taught me more than just the latest digital trends, email deliverability, and data segmentation, Read more >

The Carrier’s Curse: Questioning, Testing, and Why Everything Plain Is Exciting Again

Raise your hand if you’ve been here: you’re mailing a package with a heartwarming case for support, copy that hits all your marks in two pages or less, all in a gorgeous, full bleed, four-color carrier. The package is great, the message is strong, and your lists are ready to go. You’re so proud of this piece, you even stick the carrier up Read more >